Being pregnant is a very emotional and stressful time for many women. They constantly worry about the health of their baby, their own health, the delivery of the baby and, of course, bringing the baby home and being a good mom. As a mom of two little girls, I can attest that the worry that comes with pregnancy and being a mom never truly ends.
The last thing a pregnant woman should have to stress about is the safety of the hospitals’ delivery room. No new mom wants to think that the room they’re bringing the baby into the world could potentially be a hazard.
Thankfully, many hospitals have gone above and beyond normal safety requirements to ensure the rooms are more secure than ever, giving the pregnant woman plenty of peace of mind.
With that in mind, marketing is spreading the word that delivering a baby in 2014 is safer than ever. According to the article “5 Important Delivery Day Decisions,” there are many decisions new moms need to make on delivery day, especially those moms who have chosen to give their baby up for adoption.
Things that need to be decided include who will be in the delivery room, which individual will get to hold the baby first, how long you will stay in the hospital after delivery and more.
The last thing on your mind – whether you’re keeping the baby or giving it up for adoption – should be wondering whether or not you and your baby are safe. That should be a given.
A few things hospitals are doing to ensure the safety of their delivery rooms include:
- Using state-of-the-art infant monitoring systems – San Gorgonio Hospital, for example, has installed an infant monitoring system known as “Safe Place” to prevent newborn babies from being abducted. The newborn wears a band around their ankle that tracks movement, and if the baby is taken near an exit, an alarm will sound. This particular system allows the mom to rest and recover stress-free, knowing her baby is safe inside the hospital.
- Limiting visiting hours – Hospitals have set visiting hours in their maternity wards to provide a safer and more secure environment for both the mom and the baby. Nurses and staff will also meet the mom’s requests as far as how many visitors they want per day and who is allowed in the room. The staff is there to help make you feel safe and will go above and beyond in doing so.
- Encouraging safe sleeping habits – Akron Children’s Hospital is the latest to join the HALO Safer Way to Sleep program. The HALO wearable blanket wraps securely around the infant and replaces the need for crib bumpers, loose blankets and pillows, all of which can be deadly for infants. The infant goes home with the blanket, too, so the parents can continue practicing safe sleep habits.
Safety is important, especially when bringing a baby into this world.
Hospitals are now adapting safety measures in every aspect of the process – from the use of infant-tracking devices to making sure the infant sleeps safely. Spreading the word about such measures via marketing makes for better public relations for the hospitals in the process.
New moms – whether taking the baby home with them or putting the baby up for adoption – can rest easy knowing that their delivery will be safe.
About the Author: Sarah Brooks is a freelance writer living in Glendale, AZ. She writes on hospital safety, adoptions and health and wellness.
Even if you are a talented entrepreneur and have a great business plan, you will not be able to run your business successfully if you do not have good employees.
Hiring competent employees is only half the battle; you also have to make sure that your employees are happy if you want to get the most out of them. However, it is important that you do not create an overly liberal workplace, or you may have trouble maintaining discipline.
Job Satisfaction in the Workplace
According to a Forbes article entitled “Make More Money by Making Your Employees Happy“, a study report released by Bright Horizons in 2012 revealed that about 89 percent of employees who were experiencing high levels of well-being said that they were highly satisfied with their jobs, and almost two thirds of them put extra effort into their work on a consistent basis.
This shows that happy employees are usually more productive than those who are not satisfied, and they can be a great asset to your company. Nonetheless, this does not mean that you should do whatever it takes to keep your employees happy.
If you give them too much freedom when it comes to making work enjoyable, they may not be able to focus fully on their work. This can result in lower work quality and productivity.
Additionally, it is usually more difficult to maintain order in a workplace that is too liberal. To get optimal performance from your employees, you need to know how to strike the right balance between employee happiness and discipline.
How to Make Your Employees Happy and Productive
Your employees have to spend many hours in your office every workday, and it is natural for them to feel confined, tired, or uncomfortable from time to time. If you want them to perform their duties more competently, you have to try to keep them comfortable and relaxed throughout the day.
You can make work more bearable and enjoyable for your employees by allowing them to take more breaks, listen to music and use their personal devices, and wear casual clothes to work.
By doing so, you will not only improve their productivity; you will also help them reduce stress and stay healthy. They will feel especially appreciated and happy if you can show them that you really care about them.
For instance, you can give them free headphones to encourage them to listen to music while working. Headphones can be purchased at very low prices at major retailers such as Walmart, and they can go a long way in helping you create a relaxed work environment.
Other things that you can do to keep your employees happy and productive include providing a healthy and comfortable environment, promoting socialization, offering praise and rewards when they perform well, encouraging them to go on vacations and giving them new responsibilities.
Of course, you also need to offer competitive compensation and perks to your employees. Employer-employee relationships are reciprocal. A happy boss makes a happy workforce, and vice versa.
About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to Cloud computing.
Whether you own a small or large business, it is essential that you take the necessary measures to ensure that your data is properly protected. Data theft occurs on a daily basis in the business world, and it can have devastating consequences that last a long time.
Here is a look at how data loss can potentially hurt your business….
Perhaps, the most important reason why you should implement an effective data security system is to prevent financial loss. Loss of customer data can make it difficult or impossible for you to contact certain customers, which can lead to reduced sales and profits.
If your customers suffer financial losses because their bank account or credit card information is stolen from your company, they may lose trust in you and decide to patronize your competitors instead.
Data theft can seriously undermine the reputation of your company and cause you to lose your competitive edge. Additionally, there is a chance that it may result in lawsuits, which can cost you substantially.
Loss of Productivity
In the information age, data is playing an increasingly important role in the efficiency of business operations. Businesses need to have easy access to their data in order to operate smoothly and maintain a high level of productivity.
If a data breach causes you to lose operational data, product information or client and supplier information, you and your employees may have to take a longer time to perform certain tasks. This can lead to a significant loss in productivity. In some cases, businesses have to shut down temporarily as a result of data theft.
Noncompliance to Data Security Regulations
In an effort to counter the rising prevalence of cybercrime, governments around the world have imposed regulations on electronic communications and data storage.
These regulations require businesses to retain and safeguard certain types of data for specified periods of time. Losing critical information is regarded as a violation of data protection regulations, and it may subject your company to fines or legal action.
How to Keep Your Data Safe?
According to an article entitled “Data Protection and Privacy: Balancing Security and Usability“, the ideal data security system is one that provides a high level of protection while keeping data easily accessible.
In order to strike the right balance between security and accessibility, you need to evaluate the risks and costs of various events that can lead to data loss, and focus on those that are more likely to happen.
Making preparations for every potential error and disaster can significantly reduce data accessibility.
Some of the measures that you can take to safeguard your data include preventing human errors and hardware problems, implementing a data protection policy, using stronger passwords, keeping your anti-malware solution up-to-date and using intrusion detection technology to keep hackers at bay.
Implementing an effective data protection system requires substantial time, effort and money, but it can be a worthwhile investment in the long run.
At least, it will give you greater peace of mind.
About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to Cloud computing.
What are some of your biggest expenses as a small business owner? Undoubtedly you will find employee salaries and benefits (if offered) prove to be large expenditures. You will also be dealing with office equipment and property taxes when running a small company too.
While it may not seem like a big cost, about how much do you spend on utilities during a fiscal year, specifically electricity? Over time, those electric bills can quickly add up, giving you and your small business one more charge that cuts into your revenue stream.
Make the Right Choices
In order to make sure you are on top of all your office expenditures (including what you pay for electricity) for your business, here are some tips to follow:
- Be prudent – It is very easy as a small business owner to get behind on paying bills/sending out invoices when you have so much to do each day. If you’re running the business with one or a small number of employees, make sure one of them (having another to cross check things etc. is never a bad idea) is in charge of the accounting. Simple tasks like paying bills should never be taken for granted. If you run the company by yourself and feel like you don’t have the time to manually manage your bills, there are online bill paying tools available to handle this for you. Most importantly, make sure you pay yourself for all the time and effort you put into running your small business;
- Cut costs – Given utility bills can add up rather quickly, do a periodic inventory of your office to see where you can save some green. Review your office equipment for starters. Office items such as computers, printers, a refrigerator in the break room etc. can add significantly to your electric bills over time. Make sure all of these items are running efficiently, meaning you are not spending extra money for items that have to work twice as hard to operate;
- Work with your employees – If you have employees, make sure they get the message to conserve when possible. Simple items such as turning lights off in the break room when it is not being used, making sure the last employee out of the office turns off all lights etc. will help you save money over the long haul. You should also meet from time to time with your workers to discuss ways your small business can save money. Even simple things such as recycling office cans and bottles and taking them to a recycling center once a month can mean some additional revenue for the company;
- Shop for the best buys – Lastly, if you’re not happy with your current utility provider, do some shopping around to see if there are better rates out there. Due to deregulation in various states, many consumers and business owners do have options as to who will provide their utility services. It never hurts to see if you can get a better deal than your current one.
About the Author: Dave Thomas writes for a variety of websites on topics such as human resources and running a small business.
Having access to a lot of data isn’t enough for businesses. They must know how to integrate it into their processes and provide access to their staff for it to be useful. This can be challenging to small companies or those on a limited budget.
Understand What Problem You are Trying to Solve
The first step comes in figuring out why you need big data. What problem are you trying to solve? The answer may be multiple problems or it may focus on one specific thing such as gaining new customers.
Once you know why you need big data, you can then decide what kind of data is useful to you. You don’t want to collect more data just for the sake of collecting. On the other hand, you want to keep any information that you think will be useful in the future as your business grows.
Know Where You are Getting the Data
The next step is to figure out where you will get the information. Will you send out surveys or collect certain data when people sign up for a newsletter or special discounts? Will you need to use outside sources? This helps you know how much work will go into compiling the data and allow you to establish a cost for retrieval.
You also need to know who you will use to compile the big data. You need someone that is knowledgeable about these systems and can help you provide the right solution.
At the same time, you must figure out how to integrate it with your current systems or replace them with something new. Information is only good when it is accessible and useful.
Figure out if you will incorporate it into your current CRM or create a new database for everyone to have access to.
Start Out Slow
Rome wasn’t built in a day and neither is your company. Begin by using data that you already have access to such as email addresses and other customer information.
Look for a system that can include that data or incorporate it into your current one. Make sure staff knows about the information and how to access it.
Only add new information when you have a purpose for it. Decide what kind of information would be useful and how you will go about getting it.
For example, maybe you want to start sending out e-newsletters to your customers but you don’t have their email addresses.
You can put a page on your website telling them about your new newsletter or Tweet about it or post it with a link to where they can go to sign up. You can also offer a free deal or big discount if people will give you their email addresses and opt in to the newsletter. This is an easy way to get more information about your customers that you can use later on in many other ways.
As the article, “Little wins key to big data success” says, small improvements are just as valuable and may be more realistic for those that incorporate big data.
Integrating a lot of information into your system can feel overwhelming. Begin by including the data that is most important for your business goals. After all, big data is only beneficial if it has a purpose for your business.
About the Author: Joyce Morse is an author who writes on a variety of topics, including business and technology.