Personal Injury Lawyers Make Case for Marketing

marketing_blocksCan personal injury lawyers make a case for marketing? Some law firms may overlook marketing, or focus their marketing efforts on expensive TV spots or brochures. In fact, personal injury lawyers stand to gain a great deal from a vibrant marketing strategy that encompasses marketing techniques such as social media and blog posts.

With some careful planning, personal injury lawyers can use marketing to drum up new business and build good relationships with their clients.

What are some of the ways personal injury lawyers can make the most of marketing?

Raising Brand Awareness

Marketing helps raise the profile of personal injury lawyers. Through mediums such as Facebook, a personal injury lawyer can raise awareness of what they do and how they can help potential clients.

Raising brand awareness in this way keeps a law firm in their followers’ minds, making it more likely that they will turn to them if they need to.

Establishing Authority

Authority and sound knowledge are important traits in any lawyer, and marketing can be used to establish that.

From helpful blog posts to website content, or even a white paper, personal injury lawyers can use marketing to let clients know that they are reliable, experienced, and trustworthy.

Sharing Informative Content

Part of establishing authority is sharing genuinely helpful content.

For example, the article “You Need a Personal Injury Lawyer Now“, points out how important it is for clients to speak with personal injury lawyers as soon as it seems a lawsuit is forthcoming.

Sharing helpful information such as when to contact a lawyer, how to make a claim, or what different aspects of the law mean for the layman are all ways marketing can be used to connect with clients.

Finding New Clients

Marketing such as social media or blog posts can help personal injury lawyers to find new clients, boosting their business. Good SEO will help lawyers to attract clients who are searching for them.

A strong social media presence can be used to gain new clients, and high quality content will give them a reason to stay and learn more about the firm.

Building Connections

The law can seem dry and dusty to the casual browser. A strong marketing campaign can help to combat that, by establishing a brand personality for a personal injury law firm.

From getting to know individual practitioners to breaking down legalese into everyday language, lawyers can use marketing to connect with their clients on a personal level.

A helpful, friendly and open online presence can be used to foster trust and establish the personal injury lawyer as someone to turn to for any legal needs.

Measuring Results

Personal injury lawyers shouldn’t overlook the importance of metrics. Website or blog statistics and social media metrics can be used to give lawyers an insight into their visitors and clients. Who are they? What are they looking for? Which marketing strategies are working well, and which could be performing better?

By measuring results, personal injury lawyers can build an even more effective marketing strategy.

From their website landing page to their social media profiles, personal injury lawyers can use marketing to raise their profile, establish their trustworthiness, and forge long lasting client relationships.

About the Author: Tristan Anwyn is an author who writes on a range of topics including social media, SEO that works, and how to improve your marketing.

Do You Run a Social Workplace?

social2According to one recent study, more than 54 percent of companies ban the use of social media at work.

The ban consists of regulations over posting company pictures, publishing texts, or posting anything on personal or public sites during working hours. The other 46 percent are presumably okay with employees using social media at work.

However, those companies may be more than okay. As the following article looks at, they may just realize the case for social in the workplace.

Here are some good reasons why you, too, should consider allowing social media in your company:

Employees Will Be Distracted No Matter What

Some employers prohibit social media on the grounds that it can be a major distraction during the work day.

There’s quite a lot of proof that, left to their own devices, people check emails much more than they should, and when you add Facebook, Instagram and Twitter into the mix, that’s a whole lotta checkin’ going on. Based on this irrefutable argument, most employers frown on or even rule against, any interactions with social media during work.

However, employees will be distracted no matter what. Those who are predisposed to find excuses to waste time will find a way. And employees like that wasted time long before social media made its appearance. Before social media, there was the water cooler, the office bulletin board, the coworker’s desk, and the office kitchen.

By the same token that inefficient employees will always be time wasters, efficient employees won’t let social media temptations get the better of them. There are those who are ambitious and want to excel at their jobs, and there are those who seek out distractions between 9 and 5.

The two are very different animals, so don’t let one influence your office policy either way.

Social Media Can Help Your Company’s Bottom Line

More and more, companies are realizing that they can use their employees’ social media followers and public profiles for their own benefit. As long as the message is positive, social media, as applied by employees, can help your company’s bottom line.

One common example is when your company has an employee outing. When employees at the outing post pictures of smiling faces and happy families against the backdrop of an all-expenses paid company picnic, the public can’t help by react warmly.

When employees tweet that your company is sponsoring the local baseball team by buying everyone uniforms and pizza and ice cream, your business reputation is going to be a home run.

When you throw in the fact that all this free press and marketing is free, it gets more challenging to come up with solid reasons to block the use of social media at work.

Giving permission to employees to engage in social media at the workplace doesn’t have to be “all in” or “all out.” Every social freedom works best when there are guidelines set in place regarding its use.

Those who opt out of using social media need to be protected from being assimilated unwillingly into the “share everything” culture.

Social media at work should be a choice, not a mandate.

About the Author: Kate Supino writes extensively about best business practices.

Is Your Workplace a Potential Hazard?

construction2Do you regularly inspect your office for safety? With the Small Business Administration (SBA) estimating that more than 3 million Americans are injured at work each year, it’s a good idea to take steps to keep your office safe and sound.

As well as the trauma to the sufferer, an injury can cost you money and put your valuable staff members out of action. Should a client be injured you could find yourself facing a law suit.

Make office safety a priority with periodic inspections to make sure the working environment is safe for everyone who uses it.

So just what should you be on the lookout for?

Here are some key areas to get you started…

Keep It Clean and Clear

Clutter, spills and obstructions are among some of the hazards you need to be aware of in an office environment. Piles of books, bags left in walkways, or spills not cleaned up can all cause employees to trip, slip or fall.

As well as clearing the clutter and making sure spills are dealt with, take a look at walkways and through routes.

Your employees should be able to get from A to B without navigating obstructions. Consider mirrors at blind corners in corridors to cut down collisions.

Check Structural Integrity

As the article “How to Spot Common Material Defects” points out, it’s vital that you check the structural integrity of your building. Be on the lookout for damage to the roof, bulges or cracks in walls, or cracks in the foundation.

If you spot any structural problems, don’t delay – get a professional in to have a look before it gets worse.

Beware of Storage and Stacking

Storage and stacking can both cause serious health hazards. Do employees have to bend or stretch to reach commonly needed items? Are things stored in a way that encourages bad lifting habits? Are employees standing on lower shelves or office chairs to reach things?

It’s not just storage above or below head height that’s dangerous – stacks of boxes or items can topple over, causing injuries. Review your storage and sure all items are stored safely, with commonly used items easily accessible.

Encourage your employees to use safe practices when retrieving any item from storage, and provide stable steps for the times when they have to retrieve something from a high shelf.

Provide a Healthy Environment

You can help to reduce injuries and sickness in the office by providing a healthy environment for your employees.

A healthy environment is one which is well ventilated, heated to a comfortable level for each season, and where there is good light to see by.

Make the most of natural light where you can, and provide task lamps for close work, to prevent employees from straining their eyes.

Keep your office at a pleasant ambient temperature. Lastly, be aware of jarring noises or distractions and do your best to minimize them.

Think Ergonomics

Injuries such as back problems, repetitive strain, vision problems and carpal tunnel are all very real dangers for office workers.

Poor ergonomics can contribute to these injuries. You can help to prevent such injuries by assessing the ergonomics of your office.

For example, make sure that employees have adjustable chairs so they can find their comfort zone. Use risers for computer monitors, provide document holders, and make sure each mouse is positioned beside the keyboard, not up on the desk.

Making a regular effort to ensure your office is safe and sound will benefit your employees and visitors, and lessen the risk of time lost to injuries.

Be sure to provide proper training to get your whole team on board.

About the Author: Tristan Anwyn is an author who writes on a range of topics including social media, SEO that works, and how to create a safe working environment.

Make Mobile Contests a Hit for Your Brand

mobileIf you’re looking for ways to promote your club, there’s no better way to get the word out than with mobile contests. That’s right, mobile contests combine the outreach of mobile marketing with the excitement of competition.

Here are just a few ways your club and your brand can launch a successful mobile contest:

Decide on the Type of Contest

Whether you run a nightclub or a music venue, mobile contests can help you get more patrons in the door. However, the success of your club contest largely depends on the type of contest you launch.

It’s important to choose a contest that speaks to your brand but that also intrigues the kind of patrons you serve.

Fortunately, there are a number of different mobile contests in which to choose.

They include:

  • Photo Contests – One of the most popular mobile contests businesses use are photo contests. You can create a photo contest where you encourage patrons to submit photos from one of your club events. Best photo prizes can include anything from drink vouchers to goody bags to special event passes;
  • Referral Contests – Another great way to attract new patrons and promote your brand is with referral contests. With a mobile referral contest, you can reward those patrons who get their friends and family to opt-in to your mobile campaigns;
  • Video Contests – Your club is the perfect place to hold a video contest. Much like the photo contest, you can encourage patrons to film their favorite dance moves or anything else that has to do with your club. You can post videos to your website and have patrons vote for the best one on their mobile devices.

Create a Launch Plan

Once you’ve decided on the type of mobile contest you want to launch, you then need to think about the process of going live.

What kind of marketing budget are you working with? What’s the time frame you’re aiming for when it comes to launching the contest? Do you want the contest to coincide with a special event?

You need to have all of these questions answered before you launch.

The article “Winning at Text-2-Win: How to Launch a Successful Mobile Contest at Your Club” mentions the importance of offering unique and exciting contest prizes.

Choosing the right contest prizes should be part of the launch plan too.

Test, Test, Test

Once your contest is built and you’re go for launch, you need to perform a test run on multiple mobile platforms. You should perform a soft launch where you can test your contest layout on IOS and Android smart phones as well as tablets and other mobile devices.

Once you know everything is working properly, then you can launch on a larger scale.

Promote Your Contest

A mobile contest won’t do your business any good if your patrons don’t know about it, so make sure you promote your contest online. The best way to promote your mobile contest is through social media and in-club advertisements.

When you’re ready to give your club scene a boost, take advantage of the social contest pointers above.

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including mobile marketing and club promoting.

Is It Time for Your Inbound Marketing Strategy to Soar?

inboundmarketingDone well, inbound marketing brings the right people to your door, forging connections, building loyal relationships, and establishing your brand. But all too often businesses find their inbound marketing efforts seem like a lot of work for not much return.

So what can you do to strengthen your inbound marketing efforts and get the kind of results you want?

Make a Plan

As with any other kind of marketing, inbound marketing needs a solid plan. A carefully thought-out inbound marketing plan will provide you with a roadmap. You’ll be able to see where you are going, how you will get there, and how your current activities and results match with your goal.

Your plan should cover who you are trying to reach, what message or benefit you are going to communicate to them, and how you are going to do just that.

The better you understand your target audience, the better placed you are to craft inbound marketing materials that will speak to them.

From their pain points to the best way to connect with them, build up a detailed profile of your audience. Now you can incorporate your knowledge into a workable and detailed plan.

Focus on Quality

The purpose of inbound marketing is to make your business stand out and communicate to your customers the benefits of doing business with you. Forgettable or sub-par content won’t help you do that.

Whether you are crafting a Facebook post or a 1,000-word white paper, quality is everything.

Before putting any kind of content out there, ask yourself is it useful or entertaining? How does it paint your business? What value does it offer to the reader?

High quality content is more likely to get shared, liked and tweeted, and is more likely to persuade customers to sign up to your mailing list, or buy from you.

Make Social Media Work for You

Social media is a key part of any inbound marketing strategy. However, it can be all too easy to spread yourself too thin with your social media accounts, and end up sacrificing quality for quantity.

As the article “How to Add Rocket Fuel to Your Inbound Marketing Strategy” says, more doesn’t necessarily mean better.

Too many accounts can soon lead to lower quality content or accounts that look dead (not a good impression to give a visitor).

Get to know your audience. Which social media channels are most popular with them? What do your metrics tell you about your social media usage? Which channels are working for you?

Choose two or three that work for you and are popular with your target audience, and focus on those.

Train Your Team

If you want your inbound marketing strategy to soar, make sure that everyone who is involved with it has the training they need to make a valuable contribution.

If your employees are going to be writing and posting blog posts, or getting active on social media, make sure you arm them with knowledge.

Create a company style guide so your inbound marketing will sound consistent no matter which staff member works on it.

Make sure your employees know how to engage with commenters and followers. Social media and blogs are useful parts of any inbound marketing strategy, but one ill-advised comment can damage your reputation. Avoid problems by training your staff on social media etiquette.

Inbound marketing can establish you as an authority, increase customer engagement, and boost your online presence.

Aim for quality at all times and watch your inbound marketing soar.

About the Author: Tristan Anwyn is an author who writes on a range of topics including social media, SEO that works, and how to improve your inbound marketing.

7 Things You Dont Want to Hear About Social Marketing media has been here a long time. We tend to think it exploded in popularity with the introduction of Facebook, in 2004, internet communities have been around since the 1980s. Those of us who were using the internet in those early days remember things like Usenet or IRC (Internet Relay Chat), which we used to communicate with those exploring the net even before the days the web became so focused on graphics. Of course, these tools were not nearly as user-friendly as Facebook, LinkedIn, or Twitter, but they were ways for people and businesses to share information with a lot of people.

The social network boom of the first decade of the 21st century was originally believed to be a thing for young people, especially teenagers or college students, who are always looking for more ways to communicate with their friends. Now they’ve grown far beyond that. There are more than 1 billion people who actively use Facebook. 800 million people regularly use YouTube each month. Twitter has 200 million active users.

That is a great deal of potential for marketers who want to expose a business to a huge audience. However, social media platforms are not like traditional advertising platforms. If you’re new to marketing on social media, the rules are much different. Here are some of the big mistakes to avoid.

You Don’t Need to Be on Every Social Network

Not every social media site is good for every business. Each successful social media channel has a particular tone and community. Maybe you don’t really need a Tumblr account for your business. A Facebook post has a different audience and a different impact than a video on YouTube. If you try to participate in everything, you could be reaching the wrong audience and spreading your resources too thinly. Content burnout is common among businesses that try to have their fingers in everything.

It’s Not a Bunch of Billboards

You probably already knew this, but it bears repeating. You can’t be a faceless brand name out there somewhere just slapping up marketing messages. When you present yourself online, show a little of what happens behind the scenes. Photos of you and others in your company as they go about their daily business and maybe some little blurbs about their lives do a great deal to give your company a friendly face.

Your Customers are Turned Off by Marketing

If you look like you’re trying to sell something all the time, a lot of people will just opt not to buy. Instead, offer something of value, like a do-it-yourself video or some difficult-to-find information. Consider your social media strategy like you are having a date with your audience. Don’t make it all about you all the time.

Once You Have a Decent Following, Your Work Is Just Beginning

But fortunately, having all those people looking for your post can make the work to come easier. You can find out directly what they want to see through surveys or outright asking them. One of the best things about social networking is the instant communication it affords. Be warned though, if you get an answer you better come through!

Ditch the Automation

Automation does have its purposes, but if you use it all the time with social marketing people will catch on really quickly. Certain social networks will even penalize you for using automation software to post. In order for your social marketing campaign to be effective, it is an absolute necessity for you to actively participate. You have to have someone posting personal content on a regular basis to really engage your audience and keep their attention.

There Can Definitely Be Too Much Engagement.

Too little is bad thing, but too much is equally bad. Once you’re spamming them every day, it starts to look like you’re just asking for money. It might be your goal to make money, but if your potential customers think that’s all your about they’re not going to want to be a part of your business. Each post should have meaning and purpose.

Social Marketing Should Not Be Social Marketing

Your social marketing campaign is not so much a way to sell things as a way to connect with your customer and show them you care about them, even when they’re not going to buy something from you at that particular point. As it turns out, a lot of the interactions you get from social media won’t be new sales but customer support. Since a customer has a direct channel to you, they’ll be quick to use that to get more information or help when they need it. Take advantage of these opportunities to build good will among your audience.

The rules of engagement for social media are much the same as the rules for having one-on-one interactions with people, it’s just expanded to include you and a lot of your ‘closest’ friends through the use of technology. The biggest rule of thumb when you’re working in the social marketing sphere is to act naturally and be authentic. Being a salesperson doesn’t work as well as being an advisor, a mentor, and a wealth of information.


Shariq Toor is Content Strategist and Outreach Expert at The Marketing Zen Group. He loves discovering the latest trends in Technology, Social Media, and Health. In his off time, he practices landscape photography  and keep up with his favorite sports. Twitter: @Shariqtoor

Build on Success with Cloud Phones

mediaAs with any business, communication is the key to success. That’s why businesses just like yours are turning to cloud phones in order to better stay connected with their customers.

With cloud communications in mind, here are a few ways your business can find success with a cloud phone system:

Unlimited Features

Unlike traditional phone systems offered by your local telephone company, cloud phones come with a long list of business-friendly features. Most cloud phone service providers offer call forwarding, voicemail, and extensions as standard features, but it doesn’t stop there.

Cloud phone systems also include the auto attendant feature, which automatically manages, answers, and routes incoming calls using an easy to follow menu.

In addition, because cloud phone systems are virtual, you can receive calls on any of your Internet-enabled devices, including smart phones and laptops. Auto forwarding ensures you’ll never miss an office call again because the feature automatically forwards an incoming call at your desk to all of your devices.

Other features include professional greetings and voicemail transcription just to name a few.

Scalable Phone Services

As the following article looks at, the scalability of the cloud allows you to build on business success with cloud phones, which is a major benefit in today’s changing business world. With a cloud phone system, your business can handpick which features it wants as well as add features at a moment’s notice.

Likewise, as your business grows, you can add extensions to your phone system quickly and easily by simply contacting your provider. Similarly, if your business needs to take a step back, you can quickly scale back extensions and calling features to meet your changing needs.

Hassle-Free Installation

The number one concern for businesses when it comes to changing phone providers is the downtime involved. Another advantage of a cloud phone system for your business is how quick and easy the implementation process is.

If your business already has a high-speed Internet connection, then cloud phones and cloud calling over your computer is a plug-and-play process. There is no need to run wires or wait for installers to schedule an installation.

Your business can even keep its current phone system up and running until the day the cloud phones arrive. There are even plug-in converters that allow you to use your existing telephone hardware.

All of this convenience means your business can concentrate on the job at hand, which is a recipe for success.

Automatic Updates

Keeping up with the latest communications technology trends is difficult, especially when you’re trying to run a business. Fortunately, most cloud phone service providers offer automatic software updates and system upgrades.

As you probably already know, technology changes all the time, which is why auto updates are so beneficial. With a cloud phone system, you can rest assured that your business is up-to-date with the latest communications software.

And, because upgrades take place remotely, there are never any latency issues when changes take place.

When it comes to the success of your business, it’s time to take your phone communications to the clouds.

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including communications and cloud computing.

Get Your Workers Moving Around

fitnessOne of the latest office trends currently being seen is standing desks. And to go one step further (no pun intended) the standing takes part on a treadmill.

Now this may not be for everyone, or every office, but there is a push of encouraging workers to get moving during the day. During breaks, employees are encouraged to move around and get a little exercise in rather than stay at their desks. What’s the basis for this change?

Workplace is Changing

People are working longer, more non-traditional hours. It’s tough to get to the gym after work with family commitments and long hours. Not everyone is a 4:30 riser to make it to a workout before the office. So the office is bringing exercise in.

Depending on the level of fitness, and your office’s set up, exercise at work will vary, but here are some ideas of things you and your employees can do to get some exercise in, but first, the benefits of doing so.

And if you’re the owner of a business, encourage your employees to get their exercise in. You’ll see productivity increase as well as the moods of your employees.

Squeeze in Exercise at the Office

If thinking about exercise in the workplace, remember:

  • The recommendation of exercise is at least 30 minutes of moderate exercise a day 5 times a week. It’s even been shown that the 30 minutes don’t have to take place all at once. Breaks are the perfect time to get it in. And moderate doesn’t have to work up a big, messy sweat;
  • Exercise is good for you and your employees all over. Your back, your feet, and your shoulders will thank you. As the following article looks at, whether you have podiatry issues, headaches or no ailments at all, a little exercise during the day will clear your head and help your body;
  • It will invigorate your employees and make them more productive. You know how you get sleepy after lunch, or hit that mid-morning slump? A few minutes of exercise will revive you and make you more energetic without ingesting any caffeine. You’ll be more productive this way as you want be fighting the drowsies, and exercise can increase your focus and that of everyone in your office.

Make the Initiative

Keep in mind to:

  • Encourage your employees to take a walk during lunch. You can all tuck a pair of walking shoes in your bag, brown bag your lunch and use most of your lunch hour for exercise instead of driving to a restaurant;
  • Take the stairs. Skip the elevator and hit the stairs. You can even take them up and down a couple of times when you don’t have anywhere to go. Do every other stair for some lunge like work;
  • Desk yoga and stretching are great exercise. You can even do this while working to work on your back, feet and posture. From unobtrusive posture strengthening exercises to stretching using your desk, you can do it right there;
  • Rethink the chair. Trade in some chairs for exercise balls. That will work your core nonstop. There is the standing desk, too; some of your employees may be all over that.

Within a few weeks of office exercising, you will notice how much better you and your employees feel.

You will all have more energy, be more alert, and everyone’s back and feet may hurt less. And your clothes may even be a little looser.

Take it to heart, you and your employees can exercise at work without working up a big sweat, and it’s all good for you!

About the Author: Heather Legg is an independent writer who covers topics related to health, small business, and asocial media.

Don’t Drop the Ball with Local SEO

SEOYou could spend all day every day perfecting your business’s online presence. So, which online tasks are the most important and where should you focus your energy? If driving local consumers to your company is important, you should make sure your local SEO is up to par.

Here’s how to avoid the most common mistakes related to local SEO.

Solicit Business Reviews

If someone searches for your business online, one of the first actions they will likely take is scanning your list of customer reviews. As such, implement a strategy to solicit more online reviews from your satisfied customers.

For example, if you capture email addresses from each new customer, send autoresponder messages to those emails thanking the customers for their purchases and asking for reviews regarding their experiences.

The email should then include a link to the site where you’d like the customers to leave reviews.

Be Consistent

One of the worst mistakes you can make with your business’s online presence is releasing inconsistent business contact information. Have you previously listed your business with different phone numbers? Has your business address changed recently?

Pinpoint any possible inconsistencies and take the necessary actions to resolve them. Moving forward, list your business’s contact information consistently on all digital business listings.

This will help you avoid confusing potential online customers.

Create a Google+ Local Business Page

Have you created a Google+ local business page and is the information on that page accurate and up to date? If not, create the page right now.

Registering your business on a local Google+ business page will help ensure that Google makes your site visible to people online who are searching for local businesses like yours.

Choose the Right Categories

Is your business website properly tagged with keywords related to your industry? At the most basic level, SEO keywords are utilized online to make your website visible to those who are searching for products or services similar to what you offer.

But online search engines can’t make your site more visible if it isn’t properly categorized.

Choose the right categories by thinking of key terms that are often used to describe your business and by researching which search terms consumers are using online when searching for products or services similar to what you offer.

Register Your Business

According to the article, “Seven Common Mistakes for Getting Local SEO Wrong,” one of the most common missteps by business owners is failing to register their businesses with local digital directories. Is your business listed with local online directories and are the listing details accurate?

If you don’t know the answers to these questions, set aside some time to compile a list of directories related to your industry and location and research your presence on those directories.

If you notice errors or missing information, take the proper steps to resolve the issues as soon as possible.

Document your Changes

Don’t let all of your local SEO work be in vain. A common mistake made by business owners after beefing up their online presences is not regularly monitoring those presences. Document all of the changes you make and maintain a list of your various online presences, including review sites.

By documenting these details, you’ll know what needs to be updated with future business contact changes.

For example, if you have seasonal business hours, you’ll need to update those hours on your various online presences to maintain an accurate online business identity.

Worried that your business’s local SEO isn’t up to par?

From registering the company with local online directories to choosing the right keyword tagging categories, there are many ways to improve your local SEO.

Start the change process today to reap the benefits of being more visible to local consumers, increasing your business’s revenue and, of course, beating your competition at the digital game.

About the Author: Shayla Ebsen is a freelance writer and editor with more than 10 years of professional writing experience both in the corporate and freelance settings.

Forge the Right Business Partnership from Day One

collateralBuilding a good business partnership is like building any other relationship. There’s a lot of potential, but there are also risks. A good business partnership can be of great benefit to your business, giving you the chance to reach a broader customer base, or develop new services that you couldn’t develop alone.

So what can you do to give your business partnership the best chance of success from day one?

Make Sure You Agree Where it Counts

A shared vision and ethos are key to a successful business partnership. Yes you will have plenty of details to discuss, but you need to start with a firm bedrock of shared ambitions and values.

Partnering with someone who supports your vision will make your business partnership healthier in the long run. Shared values will help you to work together without constantly clashing over what matters in your partnership, and in business.

Discussing your goals for your partnership is also vital. Agreeing on specific goals early on will ensure you are both working towards the same end result.

Define Expectations and Responsibilities

As the article “Why Business Partnership Are So Difficult And What You Can Do About It” says, it’s important that each of you defines what you expect from the other. Clarification now can save a lot of problems down the road.

Each party should know what they will be responsible for, whether that’s marketing activities, generating leads, package design or keeping an eye on the finances.

Don’t assume anything. No matter what the size of your partner company, the background of your business partner, or their area of expertise, you need to sit down and talk about what each of you will do.

Take some time to hash out what both of you will be responsible for. Use this as the basis of your partnership agreement, which you should both agree on and sign before you commence working together.

Check-in Regularly

As in any relationship, communication is key to a good business partnership. Start off on the right foot with clear expectations, and keep that momentum going with regularly scheduled check-ins.

You might need to meet once a week or so to start, but as your partnership develops you’ll settle into a routine that works for you both, perhaps once a month.

The important thing is to set aside time where you can update each other on any goals or progress, share ideas or insights, and deal with any problems or questions before they get any bigger.

Have the Money Talk

Money can become a contentious issue in any business partnership. Head-off potential problems by having the money talk early on.

Money can be difficult to discuss, but some honest number crunching now will prevent problems later. Be honest with each other about the financial commitment you are bringing to your partnership and the kind of remuneration you are hoping for.

The truth is that a 50/50 split of the profits won’t always be the best choice. If one of you is going to being putting in more hours, or taking a more authoritative role, it only stands to reason that they will feel entitled to a bigger cut of the profits.

Get profit splitting straight now, to avoid resentment and conflict later.

It’s also a good idea to discuss what you will do about money if one of you takes a bigger or smaller role in the future.

A good business partnership is good for both parties and can bring increased profits, a wider customer base, and a new and exciting direction for your business.

Get details and expectations down in black and white early on to give your partnership the greatest chance of success.

About the Author: Tristan Anwyn is an author who writes on a range of topics including social media, SEO that works, and how to build a strong business partnership.