Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story.
Future of Engagement #7: Transmedia Storytelling – Media organizations, changemakers, and brands create cross-platform storyworlds to drive participation, action and loyalty.
The rise of transmedia storytelling can be attributed to three dynamics around how people create, consume and share stories today. First, people are consuming news and entertainment in byte-sized pieces, on smart phones and tablets, often on-the-go, leading to new opportunities to create cross-platform, location-aware storyworlds. Second, people have access to so much content that they are filtering for out or skimming most of it, except for content they are most passionate about. Third, people are simultaneously acting as consumers, curators and creators of content, making it possible to create non-linear storyworlds that grow through their participation.
The Evolution of Transmedia Storytelling (Part 1 of 3)
A discussion between Frank Rose, Author of “The Art of Immersion” (and a contributing Editor at Wired) and Jeff Gomez, President and CEO of Starlight Runner Entertainment at Ad Age’s “Creativity and Technology” (CaT) Conference in NYC June 9th, 2011.
The Evolution of Transmedia Storytelling (Part 2 of 3)
The Evolution of Transmedia Storytelling (Part 3 of 3)
VoiceThread is a web-based application that allows you to place collections of media like images, videos, documents, and presentations at the center of an asynchronous conversation.
A VoiceThread allows people to have conversations and to make comments using any mix of text, a microphone, a web cam, a telephone, or uploaded audio file.
The faculty within Appalachian State University’s Reich College of Education developed a Conceptual Framework. The following concepts serve as the foundation for this framework:
Learning occurs through participation in a Community of Practice;
Knowledge is socially constructed and learning is social in nature in a Community of Practice;
Learners proceed through stages of development from Novice to Expert under the guidance of more experienced and knowledgeable mentors and among like-minded peers in the Community of Practice;
An identifiable knowledge base that is both general in nature and also specific to specialties emerges from focused activity within the Community of Practice;
All professional educators develop a set of Dispositions reflecting attitudes, beliefs, and values common to the Community of Practice.
Core Principles of Presence Pedagogy
Ask questions and correct misperceptions
Stimulate background knowledge and expertise
Capitalize on the presence of others
Facilitate interactions and encourage community
Support distributed cognition
Share tools and resources
Encourage exploration and discovery
Delineate context and goals to act upon
Foster reflective practice
Utilize technology to achieve and disseminate results
Case studies are often used in business schools, law schools, medical schools and in the social sciences, but they can be used in any discipline when instructors want students to explore how what they have learned applies to real world situations. Cases come in many formats, from a simple “What would you do in this situation?” question to a detailed description of a situation with accompanying data to analyze.
A major advantage of teaching with case studies is that the students are actively engaged in figuring out the principles by abstracting from the examples. This develops their skills in:
Problem solving
Analytical tools, quantitative and/or qualitative, depending on the case