Put Blogging to Use and Rent More Business

realestateAs a property manager, you know the importance of keeping the properties you manage full. That task is easier, if you can reduce turnover. One of the best ways to bring in new tenants while retaining current residents is by creating a blog.

Blogging offers many benefits to property management companies as part of your marketing strategy.

Provide Information

One of the best ways to capture the attention of potential tenants is by providing valuable information on your blog. Use it to let others see what it’s like to live in your community. Think about the questions potential tenants would have and answer them on your blog.

For example, talk about where your property is located if you get a lot of out-of-town tenants. Let them know about nearby amenities and what the culture is like onsite. If they like what they read, they’ll be more likely to choose your property and stay once they move in.

Introduce Yourself

As a representative of an unknown landlord, you must be the face of the property. Let your personality show in your blog posts. Don’t write blog posts that are dry and only based on facts.

Instead, showcase your personality, so the tenants know what to expect when dealing with the manager face to face. At the same time, potential tenants can get to know other residents if they reply to your posts.

Encourage this interaction by asking questions to get the opinions of others.

Choose a Variety of Topics

Keep a running list of topics that appeal to your audience. Put yourself in their shoes and ask what they would want to know more about. Start with general ideas and narrow them down into single thoughts.

As the article, “7 blogging tips for your property management sites”, says, keep a file of ideas you get as you go about the rest of your job.

Ask your residents to provide ideas. Find out what they wanted to know or might still have questions about. This ensures that the topics you select are relevant and interesting.

Know Your Audience

What works for one demographic won’t work for everyone. Don’t generalize your blog to reach random applicants. Instead, know who you want in your properties or who is most likely to be interested and write to them.

If you have mostly college students, talk about the nightlife near your properties. If you have families in your apartments or homes, mention the schools or nearby parks. Discuss the low crime rate or the security guard you have onsite.

For senior rentals, you want to focus on the issues which matter most to them.

A blog can continue to bring in new tenants long after the posts have been written.

Make sure your blog is meeting the needs of your intended audience, and you’ll find a marketing strategy that continues to work for the long term.

About the Author: Joyce Morse is an author who writes on a variety of topics, including marketing and running a small business.

Make It Your Business to Communicate with the Best Tools

communicationCommunication is at the heart of any good business, which is why it’s so important to have the best communication tools at your disposal.

When equipped with the right tools and technology, you’ll take your communications to new heights.

Here are just a few ways your business can increase productivity with the right communications tools:

Anywhere Video Conferencing

Face-to-face communications is a major benefit for businesses of all kinds and technology is making this type of interaction possible from anywhere.

For starters, voice over Internet and hosted PBX phone systems make it possible for your business to videoconference with clients from any office location on any Internet-enabled device.

Likewise, there is conferencing software available that allows your business to videoconference with a number of individuals at once on any mobile device including smart phones and tablets.

This technology also lets your business live-stream conferences and meetings online for a larger audience to view.

Communication efficiency like this is a huge productivity booster.

Social Media

As the following article looks at, if you’re wondering how communication tools can improve your business productivity, then it’s time to consider social media.

That’s right, social media sites like Facebook, Twitter, and Linkedin give your business a direct line of communication with customers and other businesses.

With the ease of posting messages and sharing content, your business can increase customer outreach quickly and easily using social media.

As social networking grows in popularity, your social outreach will continue to reach an ever-growing audience, which also helps increase, your online presence.

Business Blogging

Another way to boost communications productivity at your business is by adding a blog to your website. Business blogging is a great way to share news about your industry and continuously add content to your site, which helps with your SEO endeavors.

Likewise, you can also use your blog as a way to answer and respond to customer questions.

By allowing your blog visitors to add comments to your blog posts, you can increase outreach and communication productivity by simply maintaining your business blog on a daily or weekly basis.

Sharing Files

A large part of productive communications is collaboration, which is exactly where file sharing comes into play. With the latest file sharing software, you can share files and entire folders with everyone on your network.

Not only that, most file sharing programs make it possible to update and edit files in real time.

Whether you need to edit a document you already sent or you need to add an update to a folder, those changes will take place automatically without having to resend the file.

Project Management Software

Communicating with other employees is the key to productivity, especially when multiple departments are working on the same project. Project management software helps take the guesswork out of collaboration by keeping everyone on the same page.

From completion deadlines to last-minute changes and other updates, project management software will take your inner-office productivity to new heights.

If you’re looking to increase productivity in the workplace, consider using some of the communication tools above.

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including technology and business communications.

The Need for Properly Marketing the Travel Industry

If you work in the travel industry, you know the importance of using social media to advertise your business, get your name out there and gain new clients.

travel_blogWhether you’re a travel agent, travel insurance associate or you simply are a full-time traveler, having a blog and a social media presence are essential to your business’ marketing efforts.

Think about the last time you planned a vacation. What inspired you to plan one?

Most likely, it was seeing photos of family and friends’ vacations on social media in addition to needing a break from work.

When it came time to actually plan the trip, you probably searched online for the best deals and vacation packages. You might have visited travel websites and travel blogs to learn even more about your destination of choice.

Travelers all over the world plan vacations online.

That is why you absolutely need a blog and a social media following.

How to Start a Travel Blog

The idea of starting a travel blog might seem a bit confusing, but once you dive in it’s really not that difficult at all.

In fact, you can probably have one up and running within an hour.

As the following article looks at, here are the steps needed on how to start a travel blog:

Step 1: Purchase a Domain Name

A domain name is your blog’s URL. You’ll want it to be easy to remember and to fully encompass what it is you do.

If you’re a travel agent, for example, you may want “Traveling with (insert your name)” as your domain name. If you already own a travel agency, you should be able to use your website’s existing domain name and add a “Blog” section to the site.

Step 2: Find a Host

A host is the company that your blog will run on. Bluehost is an affordable option chosen by many.

Here, you can pick your domain name and purchase your hosting all on one site.

Once that’s taken care of, download WordPress or another self-hosted blogging platform.

Step 3: Choose a Theme

A theme is what viewers will see when they visit your blog. You want to pick a theme that’s easy to read and that can be navigated easily.

Simple, clean themes usually attract the most viewers because the viewer isn’t distracted with ads or bright colors.

Step 4: Create Engaging Content

When creating content for your travel blog, think about what people are searching for.

If you specialize in tropical vacations, you might want to do a series of posts on “affordable vacations in the Caribbean” or “how to save money on tropical vacations.”

By writing about what people are searching for, you’ll bring more readers to your site. These readers could easily wind up using your services to book their next vacation.

To get your blog exposure, create social media pages to go alongside your blog.

Twitter, Facebook and Instagram are the platforms you should start with, as those three have millions of users and growing.

When you post a new blog, share the post with your followers on your social media sites.

Hopefully your followers will also share your post and your blog will slowly increase in traffic.

Travel agents and those working in the travel industry need to have both a blog and social media profiles in order to market their companies and see continued success in the travel business.

About the Author: Sarah Brooks is a freelance writer living in Charlotte, NC. She writes on a variety of topics including social media, small businesses and travel.

Is Real Estate Marketing Sold on Social Media?

Most companies and markets use social media as an important part of their marketing, advertising, promoting and branding tools. Real estate is one of these.


With the use of social media and mobile marketing, realtors can find a whole new platform to promote not only their businesses and companies, but also their individual properties.

Mobile Strategies Growing

It’s rare to see a “For Sale” sign these days without some sort of mobile or social media connection to it, whether it’s a mobile phone number, a number to text or a Facebook page.

Most people check out the property on social media before ever contacting a realtor. Mobile strategies and social media are huge tools for expanding value growth in a company and for any business strategy.

As the following article looks at, taking a look around at expert profiles and advice can be a big help for those interested in improving these things, for instance, Jim Decker’s profile is a good one to check into.

Other ways realtors can use social media is through the big platforms and also some other creative measures, like blogs.

Check out some of these ideas:

  • Post new properties on social media – Use both your personal and your professional to post new listings. Give a brief description, location and include at least one photo.
  • Enlist your friends and followers to share your posts – You never know whose Facebook friend may be looking to move into the very area where you just listed a new property.
  • Use more than one social media platform – Reach out through Facebook, Instagram, Twitter, even Pinterest. Remember to change up your posts to fit the personality of each platform.
  • Incorporate a blog – Not only can you include your listings in your blog, but you can also write about buying, selling, and even upkeep and remodels of homes. You can include anything from holiday décor to hot trends in paint colors. This will keep your customers interested in you, so they don’t just think of you when it’s time to buy or sell. This in turn is great for referrals!
  • Stay authentic and engaging – Keep your posts upbeat and positive. Don’t be too modest to post an excited sale. Respond to comments and offer a place your clients can get advice along with a good look at your properties.
  • Be consistent with your posts – Even if you don’t have a new listing, find something relevant to post about, maybe something as simple as “Spring is a great time to spruce up with flowers” and add a captivating garden or flower picture or a “Please remember to bring your pets in during the cold” with a cute dog picture (everyone loves dog pictures). Remember, you can also be a “friend” in addition to a realtor. This also goes with the authentic and engaging part.

Social media has leaped into everyone’s world; you never know where you may hit upon a new client. And one may lead to many more.

Isn’t that what social media is all about?

About the Author: Heather Legg is a writer who covers topics including social media, home business and marketing angles.

Retirement Planning Blogs Can Ring Up Ideas

Blogs have become more than just a place to share your thoughts or vent your opinions. They are a source of information, of ideas that can provide helpful solutions to readers.

retirementFor those who are thinking about retiring, they can assist in making decisions that will provide financial stability during those years.

Retirement planning providers can benefit by adding a blog to their website. It increases traffic by those who could potentially use the services being offered by the company.

However, a blog should be more than a sales tool.

It should provide valuable information for those who are reading it.

As the following article shows, if you are planning to add a retirement planning blog to your website, follow these tips to make it successful.

Make It User-Friendly

Your blog should be customer-centric, meaning that it should be focused on the consumer and what he or she needs. Provide information that is of value to the readers and make sure to translate complex financial information into layman terms.

It is a good idea to keep the blog posts short and break down a subject into small sections that are covered on multiple blogs. This helps prevent information overload for the average reader.

Include these other hints for a successful blog:

  • Use subheadings so that the reader can skim to find information relevant to him or her – people at various stages of retirement planning will be searching for specific information;
  • Include a search feature or categories to help readers find the topics of interest to them;
  • Include a section for comments or questions to provide for interaction with your audience – make sure to read this section regularly and provide answers to the questions;
  • Include links to social networks that allow readers to share the posts – this step increases your readership and helps your blog to grow.

Be an Authority

Unlike a personal blog that is full of opinions and ideas, a professional blog should establish a retirement provider as an authority. Your blog should show that you are knowledgeable about the subject of retirement planning to make people feel comfortable using your services.

When customers are looking for information about retirement planning, they should be able to find a blog that is well-written, provides detailed information and is backed by quality references. Links to resources and statistics should be provided to give readers a sense of trust about the information provided.

The blog should be error-free and grammatically correct. While this might sound like an obvious statement, far too many blogs contain errors or are poorly written.

Readers are astute and if they see that you make mistakes in your blog, they may wonder if you will also make mistakes when handling their money.

A blog can be an essential part of a retirement plan provider’s marketing strategy while providing valuable information to the consumer.

For it to be effective, it must be easy to understand, enjoyable to read and accurate.

This type of blog will give a greater return on investment and encourage the audience to contact you for their retirement needs.

About the Author: Joyce Morse is an author who writes on a variety of topics, including personal finance and marketing.

Seniors Can Write Themselves Some Extra Income

In today’s economy, everyone is looking to supplement their income. This even includes seniors living off their retirement income. However, it can be difficult to find a job either because of health, age or for other reasons.


However, there are ways that they can earn money at home if they have an interest and talent for writing.


It’s easy to set up a blog on one of the numerous blogging websites available. This allows you to write about things that interest you, whether it is health issues, the grandkids, or your latest hobby creation. To monetize your site so that you can make a small income while doing what you enjoy, you can allow ads. Every time someone clicks on the ad, you earn a small reward.

You can also promote products through your blogging. Just become an affiliate with a company that you like and you earn a small commission when someone makes a purchase after visiting your site and clicking on the link. While there are hundreds of affiliate programs out there, one of the best known is Amazon.

Freelance Writing

You can also earn a decent income by freelance writing. Many magazines today have both online and print editions, which require them to find double the content. This means that they are looking for more writers to fill the empty space. Check out some of your favorite magazines to see what their requirements are.

If you want something that provides steady income, you can check out the online sites that match writers with people needing content. Some well-known names include Guru.com, Elance, and oDesk. You can also check out Craigslist ads, but beware of scammers. This is a great method to find a client that needs regular articles or blog posts though. You can choose the type of writing or subject that you enjoy and look for jobs that match your skills.

What You Need

To make it easier for you to provide a regular income as a blogger or freelance writer, you need a computer, monitor, and computer keyboard much like what you will find at major retailers such as Walmart.

If you haven’t done writing professionally before, you can take online courses to help you learn the technical aspects. You can also find many good books on writing, and specifically for writing online. Even if your goal is to become a freelance writer, you can begin by starting your own blog. This is a great way for prospective clients to see your writing ability, and it gives you some practice on writing for online readers.

Even with a limited budget, it is easy to get started as a freelance writer. You can join writing groups that provide support and information and read articles on the topic.

Thanks to today’s technology, it is easier than ever before for seniors to continue earning money even after retirement. The added bonus is that you get to work from home and do something you enjoy.

About the Author: Joyce Morse is an author who writes pieces on seniors and technology.