What is it?
Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story.
Read this post, ” Transmedia Storytelling 101″ by Henry Jenkins – http://henryjenkins.org/2007/03/transmedia_storytelling_101.html
Future of Engagement #7: Transmedia Storytelling – Media organizations, changemakers, and brands create cross-platform storyworlds to drive participation, action and loyalty.
The rise of transmedia storytelling can be attributed to three dynamics around how people create, consume and share stories today. First, people are consuming news and entertainment in byte-sized pieces, on smart phones and tablets, often on-the-go, leading to new opportunities to create cross-platform, location-aware storyworlds. Second, people have access to so much content that they are filtering for out or skimming most of it, except for content they are most passionate about. Third, people are simultaneously acting as consumers, curators and creators of content, making it possible to create non-linear storyworlds that grow through their participation.
Read this article here – http://gauravonomics.com/transmedia-storytelling/
5 Tips for Transmedia Storytelling – http://www.pbs.org/mediashift/2013/01/5-tips-for-transmedia-storytelling030
The Evolution of Transmedia Storytelling (Part 1 of 3)
A discussion between Frank Rose, Author of “The Art of Immersion” (and a contributing Editor at Wired) and Jeff Gomez, President and CEO of Starlight Runner Entertainment at Ad Age’s “Creativity and Technology” (CaT) Conference in NYC June 9th, 2011.
The Evolution of Transmedia Storytelling (Part 2 of 3)
The Evolution of Transmedia Storytelling (Part 3 of 3)