We’ve spoken before about why live events are so good for your business. Whether you’re hosting a stall at an event or going solo with a festival of your own, it doesn’t get better for flying your business flag. A well-planned and executed live event will get everyone talking. And, you should never underestimate how far word-of-mouth can take you. In fact, many businesses hail this as the most important marketing method you’ve got.
Given those high stakes, it’s no wonder events like these can get stressful. Many business owners go without sleep for a week in the lead up to something like this. The trouble is, sleepless nights and stressful days aren’t going to leave you at your best. And, your best is less than you need to be if you’re going to make the right impression. It’s fair to say, then, that you need to do what you can to reduce the stress of the experience. And, we’re going to look at how.
Plenty of time to set up
Admittedly, setting up early isn’t always possible. But, if this is a private event, there’s no reason you can’t set up a week or two before. That way, you can kiss goodbye to last-minute disasters which leave you flustered and out of whack. Instead, set up bit by bit and deal with issues as they arise. Even if you aren’t able to set up until a day or two before, invest in utility truck beds and extra bodies which can help speed things up. That way, you still stand to be ready with plenty of time to spare. And, that’s essential if you want to be in the best headspace for the day.
Get enough staff on board
Often, these events will happen at the weekend. And, you may usually survive on skeleton staff if any when Saturday rolls around. But, you NEED to make sure you have a large enough team to deal with your event. That means calling in your whole workforce and getting temporary workers on board. The last things you want on the day are long queues and leaving customers because your team can’t deal with the demand. Instead, give everyone plenty of notice to work, and get onto an agency about as many temp workers as you can afford.
Schedule time to enjoy yourself
Enjoy yourself at a business event? Are you joking? No, not at all. There’s nothing funny about the idea of enjoying your efforts. What’s more, customers will warm to your company even more if you’re out there having fun with them. That doesn’t mean slacking off, of course. But, as well as ensuring your day runs smooth, scheduling your time means you and your team will have time to grab a hot dog and soak up the sun. This will make your team happier to work, and will wash away any stress you may feel. And, that can go a long way towards sending the right message to your customers.