While lots of businesses focus on marketing, you should put just as much energy into keeping the customers you already have. After all, it’s a lot cheaper to keep an existing customer than attract a new one. Reaching out to your clients will keep them coming back. Building loyalty isn’t easy, but with persistence and sound techniques you can get the job done. Here are five strategies you can employ to turn past or current customers into lifelong supporters of your brand.
Store Customer Data
Successful businesses recognize the importance of holding onto customer data. Phone numbers, email addresses, and purchase records can all help you target customers in future campaigns. All this information will also give you a better idea of your customer base so you can adjust your marketing techniques.
Confirm Your Clients’ Identities
Your customer data will only be helpful if it’s actually accurate. In order to fully understand your customers, you’ll have to understand who they really are. Identify resolution software companies like NetOwl will help match your clients to their true names.
Create Engaging Online Content
One of the best ways to build brand loyalty is by making yourself a thought leader in your industry. Posting engaging and valuable information on blogs and websites will direct your customers back to your business’s online space. This, in turn, will keep your brand on their minds and inspire them to use your products and services again.
Make an Email Subscription List
Email is a great way to keep your business relevant in the minds of your customers. While spamming people with boldfaced advertisements can breed resentment, useful newsletters are actually appreciated. Just make sure you give customers the option to opt out. The last thing you want is for your emails to become such a nuisance that you get a bad reputation in the industry.
While the internet has certainly changed the customer-retention game, old fashioned “real world” strategies are still important. Hosting events that relate to your industry will make your company a cultural force. If you’re a bookseller, consider holding a book talk with a prominent author. A car dealership, meanwhile, could host an auto show. Whatever you do, it will help you customers feel a greater affinity for your brand.
Keeping old customers might be easier than acquiring new ones, but it still requires a sound strategy and hard work. These techniques will ensure you have a loyal customer base for years to come.
Emma is a freelance writer based out of Boston, MA. She writes most often on health and education. When not writing, she enjoys reading and watching film noir. Say hi on Twitter @EmmaSturgis2