Top fashion brands entirely grabbed Instagram as their social strategy’s integral part. In 2016, Tommy Hilfiger introduced “Instapit” in popular Newyork fashion week so that most of the Instagram influencers can obtain the new collections.
Why does everyone like the platform? What’s the best platform to bring image-based content entirely controlled by stunning photographs? It was a simple progression and a move simple for every brand to share their works to the platform. Things got interesting once they saw the platform’s potential.
Now, every fashion brand utilizes the platform well to provide fans a colorful sneak peek of BTS(Behind The Scenes) at fashion events and prompt access to every latest fashion. In addition, they are interacting with every fan through revealing personality with their different clothes.
Also, they are selling massive products along with that line. According to the research, ad revenues via mobile phones surpassed $7 billion worldwide on Instagram in 2018. And the recent study concluded that 75% of shoppers in the US are consistently making online purchases, so getting Insta feeds more attractive with stunning clothes materials grabs massive fans to drive more sales.
Fashion partnerships director on Instagram states that fashion followers follow 100 brand profiles at minimum. Here are the lists that they follow and the exact tips that every marketer on Instagram should learn from their success.
Burberry: Spotlight The Creators
It is the perfect example of a fashion and art’s union. Burberry collaborated with many artists on Instagram, and it highlights and values the artists more than the clothing things. Multiple fashion models, celebrities, and elites wearing their stunning clothes at parties and shows keep things more interesting.
Free People: Bring Some Whimsy
Carefree is a governing vibe on Instagram’s free people, as you expect. A breezy sound, eye-catching pets photos, and styling quick tips and stills like their content on the tuck art as it welcomes your primary feed on the platform. The brand perfectly knows that fun quotes and cute animals bring tons of comments and likes.
Jimmy Choo: Work With Fashion Influencers On Digital Field
Most of the content from Jimmy Choo is like a catalog, and it’s not the old thing as you think. Instead, the brand is teamed up with top fashion influencers in the digital field and bloggers to make the series of style challenges and handle the various topics such as “Office style that suits you.”
Nike: Encourage With Video And Pictures
The primary feed of the brand Nike has multiple things: shout-outs to various professional athletes, promotion of their every product, and motivational stuff for every user, which indirectly says with their slogan “just do it.” The brand celebrates the regular and famous people’s accomplishments everywhere, and its feed contains only video content as they focused more on video content to spark up their brand.
Note: Most of the top brands in the fashion niche working with recently introduced Instagram reels feature to highlight their fashion products as Nike does in the feed section. Reels videos have a higher reach than any other feature because it allows users to film and upload short-term video content with various functions. Reaching your reels video to many audiences achieves more engagements with real Instagram reels views, comments, likes, and shares. Just utilize the feature at the extreme advantage to grow your brand.
Kate Spade: Go Personal
Personality is the central theme of Kate Spade’s Instagram profile. It is the perfect mix of fun and product, with multiple celebrities, attractive giveaways, and video content. The excellent ideas and the conversational way bring the ideal way for Kate Spade to shine as a charm.
Shopbop: Tag The Way To Excess Fans
Shopbop is the other brand that combines lifestyle content with product content for the simple-looking feed that brings more fans engaged. Also, intelligent influencers tagging helps to spread more love and build their fan base.
J.Crew: Bring It Shoppable
J.Crew utilizes the story section more efficiently to value and highlight more collections and implements the “Swipe Up” feature that takes you to the exact landing page. Other clever tactics of Instagram incorporate style hack video contents with “guru,” a milk makeup partner and the hashtag #castmejcrew to the chance of featuring in the photoshoot session.
Zara: Celebrate Every Art
Like Burberry, Zara scores many fans by supporting every art with the particular tag #supportedbyzara, which showcases every artist who is influencing the business or brand.
Shop Saul: Combine In Unserve Content
Shop Saul is the smaller brand in this queue. Still, they bring great thanks to their extraordinary mission(limited edition cloth materials with an excess of style) and excellent content mixes. Every post is sweet, diverse, and short, with art, unique, and travel photography images bringing up their feed’s significant portion. Adding credits and values to the pictures for “styled by,” “shot by,” and “model” are great ways to thank their broad exposure and supporters.
Calvin Klein: Bring The Hashtag
They have acquired more success from the ’80s for the campaign “My Calvins” Calvin Klein’s excellent hashtag #MyCalvins on the platform generated nearly a million posts. That is an excess of free endorsements of Calvin Klein. Celebrities’ posts and collaborations with celebrities are a significant part of their advertising campaign and marketing win.
Gucci: Feel The Magic
Gucci’s profile on Instagram looks like an art museum rather than a top fashion brand. It’s only for exciting and eye-catching purposes. Also, the brand Gucci is the perfect example to grasp how to utilize the platform as a source, in addition to an advertising and marketing tool. The fact is that the brand’s creative director introduced an Instagram illustrator, who starts creating Gucci T-shirt illustrations.
Supreme: Influence With The Titan On Instagram
The brand Supreme added over five million followers on the platform in recent years. It is one of the streetwear and hottest brands that collaborates with another great brand Louis Vuitton and acquires above 20.5 million followers on Instagram.
A Tip With Perfect Results
If you don’t have an account on Instagram, open a business profile on the platform to see the magic. With over billions of users, Instagram is the perfect channel for retargeting campaigns. Shoppers are primarily attracted through the ads on the online market, which helps the brand get sales around 15% or better.
Before exposing your fashion brand on Instagram, take a look at these tips from the top fashion brands on Instagram across the world.
Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.