Text message marketing can do wonders for your business.
However, it is not easy to develop and implement a successful text message marketing campaign.
One of the biggest challenges that many businesses face when they are using SMS to communicate with their customers is the need to conform to the 160-character limit that applies to text messages. It can be difficult to write convincing marketing messages without going over the limit.
If you want to get the most out of your SMS marketing campaigns, you need to be able to write effective text messages that will engage the recipients and inspire them to take action.
How to Write Great SMS Marketing Messages
Keep Your Messages Focused
Simplicity is the key to successful text message marketing. Your text messages should be clear, focused and succinct. Since they cannot exceed 160 characters, there is no room for fluff. Identify your target audience first and then speak to them directly. Ideally, each message should only consist of one offer, a call to action and information that matters, such as instructions for redeeming the offer.
Avoid Using Text Speak
In an endeavor to stay within the 160-character limit, you may be tempted to use text speak. While some of the recipients of your messages will not mind, others may not like it. Text speak can be confusing to some people, and it can prevent them from understanding your messages correctly. Additionally, it can make your company seem unprofessional.
Start Your Messages with an Attention-Grabber
Think of a word or phrase that will engage your customers from the beginning and compel them to continue reading. Some examples of attention-grabbing words and phrases include “OFFER”,”MEMBER DEAL” and “NEWS”. Write your attention-grabbers in capital letters to achieve maximum impact. As the following article looks at, 6 Words to help you works SMS text marketing magic, words do matter.
Use a Friendly Name
You are allowed to choose a name when you start sending SMS marketing messages. This name will be displayed on your contacts’ mobile phones when they receive your messages. Choosing a name that is friendly and easily recognizable can increase the chances of your messages being read.
Add a Sense of Urgency to Your Messages
Take advantage of the instantaneous nature of SMS messaging and add a sense of urgency to your text messages. By putting expiration dates on your offers, you can compel your customers to act immediately and achieve quicker results.
Make Your Customers Feel Special
Do not clutter your customers’ SMS inboxes with news and offers that they can easily get from your stores or website. Try to make them feel special by giving them exclusive offers. Words or phrases such as “Member Special” and “when you show this text” imply that your offers are only available to people who subscribe to receive your messages.
Text message marketing is all about words, something your small business must take advantage of.
The success of your campaign relies heavily on your ability to use the right words to captivate and influence your target consumers.
About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to Cloud computing.