Tech Is Taking Over Customer Care

In the past, your employees were your most important tool or resource for dealing with customer issues and making sure that they were completely satisfied. Today? It all comes down to the tech. While employees certainly still have a role to play here, it’s the tech in your company that is going to determine whether your customers are satisfied with your level of service.

There are a few reasons for this. First, the advances in technology have made it the best solution. With new tech, you can communicate with people, highlight information and take personal reactions out of the equation. This actually makes a business model more efficient and effective because the time of your staff can be spent elsewhere in other key areas. Let’s look at some of the tech that can be used and examples across industries.

E-commerce Online Interactions

In the past, if a customer wanted to speak to an employee or member of your staff online, they had two options. Either, they could call your company or send an email. Neither were particularly beneficial. Numbers were constantly clogged up with customers while emails did not provide the best response time.

Today, customers can access live chats through your website if you have the necessary software. With the right software, you can make sure that customers can immediately talk to someone on your team but that’s not all. Customers can also find information they need from automated response before they ever think about speaking to a member of your team.

Feedback

Customers may need feedback particularly if they have used a service you have provided. They may also want to provide feedback to your company. There are lots of ways companies do this using technology today, but let’s explore the medical industry in particular. The medical industry is a rather special case because rather than customers they have patients. But patients still interact with staff like doctors and nurses, so they still require customer care. With a mobile hospital cart computer workstation, patients can see their diagnosis on screen, provide feedback that is directly input in an automated system and even communicate with their doctor. The tech used here speeds up processes in hospitals, dealing with the critically long wait times that plague hospital halls.

tech2 Link To Image

Online Discussion

Finally, you can use the online world to provide your clients or customers with the chance to communicate with you. Using the latest software, you can think about giving your customers various opportunities to not only discuss their opinions of your business but communicate with your company in a more personal way. Customers want to form connections with the businesses they buy from, and this is important. It will gain you loyalty and trust for those key repeat sales that will keep your company moving.

Similar tech can exist on shop floors as well, this time in the form of physical equipment. In some shops, you can now purchase items yourself. Once purchased you may then gain the chance to give feedback and leave your thoughts about the business. It’s a highly streamlined way of allowing customers to complete the process of purchasing while also interacting with your business.

Are Your Online Marketing Expectations in-line with the Truth?

For those of you who don’t know, I’m an on again-off again online dater. I work a lot at home… not into the club scene… don’t do blind dates… yadda, yadda, yadda. It’s a diversion for me – now.

But when I first started doing it, I was really into finding “the one.” My sister had just gotten re-married (le sigh), my ex-was on his way to the altar (ciao!) and I just felt like I wanted to be in the hand holding club too. I put on my very best law of attraction demeanor and went on an official soul mate quest.

Yes, I met someone great and we dated for a while. But the truth is that he was great for someone else, not for me. I’m a talkative foodie who loves to try new things. He loved to try new things, but wasn’t very talkative nor was he a foodie.

At the end of that spell, I came to a simple conclusion.

Sometimes you either have to alter your expectations or you have to move on. In that situation I chose to move on.

Expectations can you have barking up the wrong tree when you should be running down the mountain

Yesterday I noticed I was getting some traffic from the Warrior Forum so I stopped in for a brief visit. Apparently one of my readers had mentioned me as a press release writer. A good press release writer.

I popped over to say thanks and to explain how my service worked.

The person looking for a press release writer had previously hired someone else on the Warrior Forum. He wasn’t all that ecstatic about the work provided and was on the prowl again for someone new.

I explained that I write press releases for people who are looking for website traffic through Google News and other assorted websites. I don’t write them to catch the attention of an editor at The Wall Street Journal.

I relayed that if the person wanted true media attention they should ditch the press release strategy, build a list of journalists who covered his type of story and pitch them individually. That’s the most efficient way to get right to the source… and it works way better than sending out a press releases.

This is, in fact, what a lot of super expensive PR companies do. If they have a really good story, they don’t let a press release do the job of a well-tailored pitch. If I want bloggers to review a product, I don’t send out a press release, I email them personally.

Are your expectations leading you down the wrong path?

When I write press releases, it’s for traffic. Not for backlinks. Not for media attention. I want some honest-to-goodness click throughs. I want ebook sales. I want subscribers.

Do I get the backlink effect? Yes. As I relayed in the Warrior post, I have an affiliate marketing client I did 8 press releases for – 2 for each of his sites.

When the dust cleared, 2 of those sites had gained significant backlink juice from the press releases. Enough where they jumped to the first page in Google and in some cases to a top 3 position for a fairly competitive term. So indeed, press releases can be used for backlink power.

But to me, backlinks are a beneficial by-product of the release, not the main reason why I write them. I don’t find them to be as reliable for backlinks as I do for actual traffic. Resource and broken link building are the more effective ways to earn links, rather than trying to build them. Of-course, you need great resources, great content. Remember, when you do it at the optimal way, you’ll see following kind of inbound link graph (This is for Digital Renovators website, Halifax Website Design team):

I made it a point to stress these things when I wrote the sales copy at my new press release website. I wanted to avoid clients feeling like their expectations for backlinks or media attention weren’t met.

And that’s the purpose of today’s post.

Expectations in internet marketing often have a serious disconnect from the truth

In internet marketing, it seems like every tactic is usable for at least 2-3 different purposes. Take forums, for instance.

You can do research on them. You can ask and answer questions. Include your signature and you’ve turned your posts into an advertisement. You can get 1,000 forum profile links in hopes of spiking your backlink juice.

Yes, forums are used for several different purposes. But if you’re using them for marketing purposes, they usually work the best when:

(a) You participate on them, by helpfully answering other people’s questions;

(b) You include a signature.

Everything else (research, backlinks) is a beneficial by-product.

So when I see people get disappointed because they don’t get the positive backlink effect from forum profile links, I cringe a little. Their expectations are off kilter. Forum profiles can be used for backlinks. But that’s really not their intended purpose. If you use them for that purpose then you really can’t be disappointed when it doesn’t work out as planned.

No more than I can be disappointed in a guy who’s nice, but not a talkative foodie like me.

Understand the true purpose of the tools/services you’re using. If you’re using a tool for a secondary benefit, plan for the best possible results, but don’t expect miracles.

It’s a harsh, yet a very reliable metric for expectation joy in this business.

Written by Dahlia, blogger and eBook author.

How to Set Up Your Own Hair Care Brand

When you are setting up any business, you need to make sure that you have the basics in place before you begin. The hair care industry is dominated by several large businesses but there is still plenty of room for smaller businesses to enter the market, especially if you are planning to create organic products or have another niche in mind.

All industries go through particular trends and the hair care industry is no different. Keeping an eye on the trends is a good way to work out how to pitch your own products. For example, you might notice that there are lots of products using coconut oil recently and decide to join the fashion with your own coconut products. Alternatively, you could look at the current trends and find a gap to fill instead.

Product Design

The beauty industry – and the personal care industry by extension – is often all about marketing the best version of your customer to themselves. Your products are there to make them feel fabulous and look amazing and so the product needs to do exactly as promised.

Where most products just need to be functional, yours will also need to look and smell attractive to your customers to persuade them first to buy it and then to use it on their hair and body. Your product design may also be affected by the niche of the market you are targeting. For example, if you are going for the organic market, you may choose not to add colorings to your product or may only use natural colorings.

You should also think carefully about where your product is most likely to be placed in a store and how it will look on the shelf. This is important because your customers will have expectations based on where they find your product in store and will be able to make a comparison with other similar products.  This is where packaging comes in.

Packaging

Your packaging design is the most important asset you have to tempt customers to step away from their usual products and try yours instead. If you have poor packaging, it doesn’t matter how good the product inside is, it will take a long time to persuade people to try it. This means that once you have an idea for your product, you need to figure out what will be highlighted on the packaging to sell it.

Many shoppers don’t really think about what they are buying; instead, they work around the store picking up the things they usually get and are attracted to bright colors and interesting shapes much more than they are fancy descriptions. Knowing this should certainly impact the way you package your product and you should be able to describe your brand to a 5-year-old successfully.

Hair care products come in all different shapes and sizes but it still takes a good eye to identify the kind of bottle that will stand out for all the right reasons. This time last year, Dove, an international beauty brand based in the UK discovered that their 6 new bottle designs based on female shapes were an idea better left in the boardroom than transcribed to the store shelf. While their aim was to promote body diversity, they came across as patronising instead of motivating.

However badly the PR stunt went for Dove, what they did show was that a different shape could stand out a mile on the shelf. Perfume bottles are another great example of how this works and could be a good source of inspiration for your own design. Once you have an idea, talk to a company like C.L. Smith about creating a mockup and seeing how the design works practically as well as aesthetically.

Create a Business Plan

Now that you have your product and packaging, you will need to create a business plan to figure out how to progress your business. The perfect business plan is your opportunity to prepare yourself for the future and figure out what you are all about. Writing a snapshot of what your business goals are and how you plan to achieve them will really help to focus your mind and keep track of your progress.

Costings are certainly one of the most important aspects of your business. While mock-ups and samples can be quite expensive, ordering in bulk will often drive the cost per unit down – you just need to be certain that you will be able to sell everything you make. You should factor in all your expenses including office space, supplies, staffing, marketing and even basics like transport to ensure that you understand how much you need to earn to keep the business running.

You should also think about how you are going to fund your business to begin with. Setting up a service business might be quite a cheap operation (especially if it’s literally just you and a laptop) but running a business that sells products is much more costly to set up. Not only will you have all the costs above, but you won’t have any income just yet to cover those costs as you will in the future. You will also need to factor paying off your loans into your profit margins.

This is also a good place to start working out what your marketing strategy will be including costs and projections. Your marketing campaign at the beginning of your business will be very different to the campaigns you run when you are better established. With this in mind, you might like to run the costs of a few different ideas to allow you a more dynamic approach to your marketing strategy in the future.

hair3

Image Credit: Stock Snap

Marketing

The initial purpose of your marketing campaign is to raise awareness of your new brand. This means that rather than persuading people to buy, for now, you are just persuading people to have a look and get familiar with your branding. For most businesses, social media marketing is one of the best ways to do this as it allows you to target lots of people you think will be interested and encourage them to follow you in some way.

Competitions are a great way to encourage people to share your social posts and can be a very cheap method for raising awareness. For example, you might ask people to submit before and after photos of their hair after using your product to win a prize. They will then share their picture (with a related hashtag for your brand) and all their friends will see it. The more people you can persuade to join in, the more brand awareness you will achieve.

At this stage, the more impressions you can get, the better so you could also think about giving away some freebies. Samples are a great way to give people a taste of your product in the hope that they will like it and choose to buy more. Lots of hair care companies team up with magazines to distribute samples but you could also go to events or set up on a busy high street to get similar results. Just make sure that your branding and packaging is all recognisable so that your customer know exactly what to look for next time they go shopping.

Once you are a little more established as a brand, you can start shifting your attention from brand awareness to conversions. Content marketing is the ideal way to do this as it sits in the middle of the two giving you a chance to get in front of more people while persuading them to buy. Plus, it gives you an opportunity to show off your knowledge and establish yourself as a brand leader.

A blog is the easiest and most obvious way to start your content marketing and you should think about the kind of things that your customers will be interested in reading on your site. For example, they might like to know how to use your hair mask or whether cold water is really better than warm with conditioner. You could also create video tutorials that can be shared around social media – especially on Instagram. The more content you produce, the more likely it is that people will keep coming back to your site and the more entrances they have too.

Setting up a hair care business and brand is never going to be easy in such a diverse and crowded market. However, if you have a great and original idea that could be just what the market needs, you should follow your passion and set it in motion.

Like any other business, the hair care industry requires plenty of research, detailed planning and excellent marketing to ensure that you stand out and get noticed. However, you will also need to have lots of flare and passion for this competitive industry and be certain that what you are planning to offer can’t be found anywhere else. It’s a tough ask, but if you get it right, the rewards will be amazing.

Improving Digital Performance With No SEO Strategy

One way SEO strategy has affected how people write for the web is by created the term ‘keywords’ with the launch of one of the first worldwide online indexing tools, Google in 1998. Keywords were first perceived as words you could use to attract visitors to your website, which during the first years of Google consisted too often in maximizing high search volume terms that may not be related to the page content. The first personal blogs used to attract visitors by adding popular terms at the bottom of the page or directly into the metadata. Needless to say, the volume of visitors increased significantly. Since then, Google has punished this black hat SEO strategy with the introduction of Google Panda in 2011.

However, low-quality sites continue to find loopholes to drive visitor traffic. When it became obvious that link building could improve the ranking ability of a site, unscrupulous digital entrepreneurs offered to sell backlinks, causing several websites to suffer a drop in ranking when Google introduced the quality link penalty. However, the new approach to create quality and natural-looking links is to build a link wheel. While it is not a Black Hat style, it’s fair to say that it can be difficult for businesses to maintain informative content generation across each site of the wheel.

For now, Google hasn’t yet picked on it. However, as the general quality of content is sinking across the web, it’s fair to say that the AI within the ranking algorithm might start to penalize link wheels in future.

So what is the best approach to improve your online performance durably and without risking future penalties and algorithm updates? The answer is surprisingly simple. Don’t do SEO.

Web-Strategy

The web strategy pyramid ignores people

 

There’s only so much SEO you can do

The dangers of homepage SEO

Although no marketer in their right mind would intentionally ditch their SEO strategy, there’s an important lesson to learn. Namely, SEO doesn’t always work for you. In fact, when it comes to your main web page, your homepage SEO, the answer to the question ‘should you even worry about it?’ is more likely to be NO. It’s not a matter of ignoring your homepage completely. But it’s important to understand that your homepage should not be the main linking page for your SEO strategy.

Make sure you limit your keyword choice

One of the most common mistakes made by small companies is to reproduce the same SEO strategy that works for big brands. Big brands naturally receive more links because they are more customers, more advocates, and more press. Consequently, a variety of anchor texts link to the homepage, and such a link constellation is sustainable because there is sufficient content out there to justify the diverse keywords. For small brands, the external content spreads too thin to make it work.

Manage your reputation

Additionally, it’s the constant generation of content from commentators, social media users, bloggers, and journalists that create a rich brand reputation for big brands. Because big brands are likely to have a lot of advocates, they can enjoy a positive reputation even if they sometimes get things wrong. What happens to small businesses who have a handful of dissatisfied customers? They immediately suffer from a negative reputation, which affects your ranking scores too. Ultimately, if Google notices that your brand is unpopular, it’ll push you deeper in the search results. As it is difficult for small brands to find advocates, fixing a damaged reputation is a slow and painful strategy.

You can’t win the keywords war

GDPR will affect data accuracy

If you hone your SEO skills developing keyword-ranking strategies, it is time to change your ways before the GDPR comes into force at the end of May. Indeed, the General Data Protection Regulation is an EU data privacy regulation that affects the way data collecting, monitoring and analyzing tools handle EU data. With penalties of €20 million, it’s not something you want to ignore. Unfortunately,  the GDPR will reduce the information you can get from your data processors, whether it’s Google Analytics or specialist keywords tools. Geographic reporting accuracy will be reduced in Analytics. It is currently unclear how further tools will deploy data privacy recommendations, but you can expect fewer data to improve your rankings.

The keyword search has changed

Additionally, since the apparition of voice-controlled assistants, such as Amazon Echo, the way people search online has changed. Amazon Echo, being shared by the family, can affect the way the search engine provides the most relevant results for a user. Additionally voice search transforms the way people think about keywords, as it tends to be performed in a conversational tone.

Alt text is overstated

There’s another essential voicing tool that is too often ignored, and it’s the screen reader. For the sake of accessibility, marketers insist that all alt text content should be completed, both for visually impaired users and for crawlers. The main issue with using screen readers as a cover for search engine writing is that it can generate confusing and unclear web pages. Imagine, for instance, a ‘send’ button at the end of a form. The alt text normally labels the button ‘send’ + [keywords]. The screen reader naturally reads the text ‘send’ that’s written on the button, causing duplicate and unnatural content for the user. A similar argument can be made for images used as placeholders. They disturb the screen reader experience and might ultimately be picked up by the AI learning function in Google’s algorithm.

eyes

Create useful alt text

How long do people spend on a page?

55% of visitors spend less than 15 seconds on any page and read only about 20% of the content. Users skip most of the content to find the answer they need, so that 70% of your SEO content is not seen. It’s a fast-paced environment, and people want immediate answers. In other words, the SEO rule of a minimum of 250 words per page is useless.

The key learning is that everything you know about SEO is changing. How long until the algorithm is updated, we don’t know. But one thing is for sure: Write for real people, not for search engines if you want to make the most of your online presence.

 

 

 

 

 

 

 

 

 

The Advantages of the Process Orchestration and Automation for Small Businesses

In today’s hyperconnected era, we’ve already moved most of our businesses to the digital landscape. AI-powered tools and cloud technology have become extremely sophisticated, helping you improve your team’s productivity and reduce operational costs.

This is exactly why the processes of automation and orchestration have become a must in the small business ecosystem. The idea behind them is logical- software will do your repetitive tasks, while you will focus on more creative aspects of your job.

Still, even though they’re similar, these processes are not the same. As its mere name says, automation means the using different tools that will make your everyday tasks faster and minimize the human error. But, to get the most of your business automation, you need to leverage orchestration, too. It helps you coordinate the tools you use and build a centralized management system to improve the overall workplace productivity.

It Improves Collaboration within Teams

Effective communication is the backbone of every successful business, irrespective of its size. And, precisely because of that, these processes need to be highly automated. With a proper automation or orchestration tool, both project managers and employees can share information, download files, and collaborate in real-time. The process of orchestration is all about centralized data location, these tools allow an uninterrupted flow of information, enabling everyone in your team to solve problems instantly and launch promotions from a single dashboard. This way, you will be able to establish a standardized working environment, eliminate the complexity of using cross-platform projects, save money on IT support, and most importantly, increase the overall workplace productivity.

It Minimizes Human Errors

In almost any industry out there, one of the most common problems employees face is a bunch of repetitive tasks they need to handle every day. This is where the process of business automation and orchestration comes to shine. Automation tools will do these tasks for you, allowing employees to focus on some more complex aspects of their jobs. Aside from taking your task management to the next level, these tools also help you avoid some of the most common mistakes humans make, making your business more efficient.

Let’s take an example of customer support. Even though this is still a pretty new concept, chatbots are expected to dominate the digital industry in the years to come. AI-powered, these tools are highly flexible and they’re constantly gathering information and learning in order to provide exceptional customer services.

It Reduces Operational Costs

Business orchestration gives you the opportunity to minimize your expenses. According to the recent report done by Cisco, those businesses that invested in their workflow automation have reduced their operational costs significantly. Namely, they assessed numerous organizations that have automated the lifecycle of their services. Obviously, by these processes allowed them to coordinate all their tools, leave repetitive tasks to them, and build a standardized networkwide interface, which helps them deliver their services much faster. And, better performance results in a higher ROI.

It Helps You Boost Customer Satisfaction

Today, there are tens of thousands of small businesses just like yours. So, to attract new customers and inspire them to choose you over your competitors, you need to bring value. And, one of the first steps you need to take is to invest in highly personalized user experience.

Let’s take digital marketing as an example. To make your customers happy and deliver the right products and targeted content to them, you first need to know who they are. And, there are numerous tools that will help you automate your customer segmentation process and gather all the data you need to create better relationships with your customers.

The same goes for customer support. It needs to be impeccable. The functionality and intelligence of business orchestration tools help you gather your customers’ data, find out what the most common problems are when using your products, and try to fix these problems immediately to boost their satisfaction.

Those agencies working with numerous clients find it difficult to analyze their clients’ data and create extensive client reports. These processes sometimes take 5 hours per client, which is too much. On the other hand, there are numerous automated reporting tools that will create extensive and highly personalized client reports in just a few seconds. This is definitely something you shouldn’t ignore.

It Makes your Workflow Centralized

According to the Cisco’s report mentioned above, 69% of respondents said, when orchestrating their businesses, they focus on establishing a strong IT plan that helps them merge together all deployed technologies. In other words, they want to create a centralized and a highly coordinated management system that will enable their teams to complete tasks more effectively. This means unifying and coordinating different tools and platforms to attain better efficiency and control. s

It Boosts Transparency within an Organization

By implementing the process of automation, you’re actually investing in building a single knowledge base that is constantly expanding. This way, both project managers and employees will be able to track their performance in real-time. They have an immediate access to any project or task and are able to make changes immediately. At the same time, your every input, rejection, or change is recorded and can be seen by anyone in your team. This is just one of numerous aspects of transparency and, it not only helps people get their work done, but also builds trust among them.

Back to You

Business automation and orchestration are two immensely important aspects of your business and they are constantly intertwining. So, instead of separating them, you should merge them together. By implementing the techniques mentioned above, you will be able to boost your ROI, as well as improve your team’s productivity.

Guest author, Raul Harman, is a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing. While he’s not enjoying football and great food, you can find him on Technivorz.com

 

Always Wanted to Open a Brewery? 4 Steps for a Successful Start

Have you always wanted to open a brewery of your own? Well, before you do, there are a few things you need to accomplish beforehand. Here are the four most important steps to take to open a successful brewery.

Make a Solid Business Plan

The very first thing you should do to open a successful brewery is to make a solid business plan. This will ensure your finances and foals are in place to run your business as efficiently and successfully as possible. Your business plan will also include market research to make sure your business will do well in the area it’s operating in. Additionally, it will also contain a contingency plan in case things go awry when running your brewery. After making your brewery’s business plan, it’s time to follow the rules.

Understand the Rules

Before opening your brewery, it’s important you understand all the local and national regulations your business will have to follow. For example, every community has different wastewater regulations that you’ll have to follow. After all, not everything can be simply poured down the drain. As the business owner of a new brewery, you should contact local officials and agencies about regulations that you’ll need to follow closely. Also, keep in mind, you’ll need to obtain a federal and state license to legally operate your brewery. So, before starting anything, it’s important you fully understand the rules of the trade and keep yourself in check with every single one.

Obtain the Right Equipment

Next, you will need to ensure you have all the right equipment to begin brewing your beer. There is a lot of gear you will need to buy for each step of the process including mashing, fermentation, cooling, cleaning, and packaging. Some pieces of equipment you will likely need include kettles, kegs, boilers, fermentation tanks, storage tanks, refrigeration equipment, cleaning gear, bottling equipment, and more.

Keep It Clean

You will also need a plan to keep your equipment and your facility clean. This is a vital and often overlooked part of getting your brewery ready for business. Otherwise, you may be in violation of some rules. Be sure to have stainless steel overscreens on hand so you can keep unwanted contaminant out of your beer. Purchase the necessary cleaning equipment for the facility as well. Check out Saniclean Strainers for high-quality strainers as well.

There are a number of things you should keep in mind when opening a brewery. From making a solid business plan to obtaining the right equipment, there’s a list full of things you’ll need to do before running operations. Hopefully, with the help of the tips above, you can get a head start on your brewery and run a successful business.

Guest author Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake.

Don’t Dilly Dally About Data

Do I need a cloud server or should I use a hard drive? Is it worth hiring a data management expert? What type of security do I need? What penalties are there for not remaining compliant? These are just some of the questions that are probably swirling around your head when thinking about data issues in your company. You probably think that you have time to ponder these and make the right decisions, but you don’t.

You may not know that nearly one-third of all companies on the market will be exposed to a cybersecurity issue at some point this year. That means if you haven’t already made the right decisions your data could already be vulnerable. You don’t want that, so let’s look at the ways that you can prevent it. You need to make snap decisions here as soon as your business is on the market or even before.

DO Use A Cloud A Server

You have probably been toying with the idea of either hiring or buying a cloud server for your company data. It’s time to stop thinking about it and start doing it. While some people like to point out the security holes in cloud servers, they are nothing compared to hard drives. Someone can hack into your hard drive from their home in minutes if it’s connected to a network. Or, they could just walk into your property and walk out with all your customer data. With a cloud server, it’s far more complicated because then the data is kept off-site.

When you are thinking about cloud servers, do make sure that you research different companies rather than opting for the first one you find online. Quality of service can vary dramatically here.

DON’T Think Your Industry Is Special

It isn’t, and this is a big mistake that business owners are making right now. It is true to say that some companies need to worry more about data than others. For instance, if you work in the medical sector, you need to make sure that you are remaining HIPAA compliant and you can learn more about that on sites like www.nahs.co. But, all companies are held be similar data guidelines and regulations. In Europe, for instance, The GDPR recently came into full force. This impacts every business with ties to Europe, and that brings us to our next point.

DO Hire An Industry Expert

If companies should learn one thing from the new GDPR it’s that data laws can change fast. You can learn more about the GDPR on www.cio.com. While companies were given two years warning here, it still wasn’t long enough for some businesses to get in shape before the strict penalties were imposed. That’s why you should hire a data compliance expert. They can help make sure that you do remain completely compliant and that your business is up to date with changes to the law.

We hope you find this information useful and start making quick decisions on how to protect your business from data issues right now.