Top Reasons People Hate Your App

It can sound a bit harsh to say someone hates your app, but if you’ve gotten to the point where you feel like it could be possible, it’s time to figure out why. When you have a business, and you create an app, your objective obviously isn’t to have people hate it.

Unfortunately, more often than not that can be the case. If you can identify what elements of your app design or functionality users don’t like, you may be able to fix it without a complete overhaul.

If you’re not sure where to start, the following are some of the top reasons users could be less-than-thrilled with your app in its current form.

Users Don’t Know When Something Is Happening

You’re using an app, you push something, and it seems like nothing happens. There’s no acknowledgment that you’ve taken action.

Is it working or not? It’s extremely frustrating but all-too-common.

When you create your app, you want your users to know that their action is recognized. For example, you can show an icon of movement or that the screen is being refreshed. You want to be able to create a sense of cause and effect for user actions.

Advertising Feels Intrusive

Nobody likes intrusive advertising in any media. We’re at a point in digital technology where people can largely avoid advertising altogether if they choose. So while you may need to drive revenue with in-app advertising, you need to be careful with it.

You don’t want to include super graphics-heavy advertising or video ads that are going to make someone’s phone seem like it’s going haywire every time they use your app.

You also don’t ever want to include any unresponsive advertising. It’s going to be highly frustrating, and even if your app itself is great, it’s probably not going to matter.

Constant Push Notifications

Push notifications can be an excellent marketing tool, but not when you’re bombarding users. If someone feels like their smartphone is buzzing every hour with your push notifications, they’re probably going to uninstall the app.

As with advertisements, you need to be smart, strategic and discerning with your push notifications, so they create value rather than turning off users.

Constantly Asking for Reviews

When someone downloads an app, they do so because they want it to bring value to their life. It’s not about your business getting feedback.

If you’re using every second a person spends in an app asking them to like or share it, they’re going to feel frustrated.

That’s just a big interruption and obstacle in the overall user experience. If someone is trying to complete a task in your app and they keep being stopped so it can ask for a review or a like, it’s a problem.

Of course, in-app feedback can be useful, but it can’t be overdone, or like advertising, it can’t feel intrusive to the user experience.

Finally, be on the conservative side when it comes to how many personal details you’re asking your users for. Yes, your app may ask for some, but it’s important that you do so for a purpose, and you disclose this to users with transparency. Otherwise, they’re going to feel like you’re trying to exploit them or take advantage.

Looking to Make Money Blogging in 2018? Six Smart Steps to Make It Happen

The idea of making money blogging might sound like something straight out of 2005, but there’s no denying that savvy bloggers today are indeed making a full-time income from their craft.

Even in an era of ad-blockers, it is possible for those who’ve unlocked a buzzworthy niche and having some sort of product or service they can promote alongside their writing.

Beyond writing chops and motivation, what else do you need to do to make your blogging dreams a reality, though? We’ve broken down six steps to help you get started.

Sort Out Your “Paperwork” First

Whether you already have a blog or are starting from scratch, you need to make sure you actually have avenues to create revenue via blogging.

From ensuring that you have appropriate terms and conditions on-site to not getting short-changed by affiliates, there’s quite a bit of setup that goes into a monetized blog from both a legal and technical perspective.

Much like the challenges of a compliance manager, combing through details, metrics and legal loopholes to keep things running smoothly, you need to keep a watchful eye on both the front and back-end of your blog.

Choose the Right Affiliate Offers

Riddling your site with affiliates is bad news for your site and visitors; therefore, you need to pick and choose carefully when it comes to offers.

Sure, you can feature tons of products via Amazon, but the payout is oftentimes paltry unless you’re selling high-ticket items. As such, try to incorporate offers for software or online tools that produce a better ROI.

For example, there are tons of marketing bloggers out there promoting email marketing tools (like ConvertKit) or even blogging tools (like Grammarly) that would be relevant to their audiences. These types of offers and subscription services are ideal versus one-off product purchases.

Create Your Own Products

Perhaps the best way to get paid through blogging is by promoting your own products so there’s no middle-man involved. Such options which have become the bread and butter of bloggers include…

  • Online courses via Udemy which teach your audience an exclusive skill
  • Digital products such as webinars or e-books which can be created for next to nothing
  • Access to a subscription-based service such as a mastermind group

Nurture Your Community

You can’t expect to create a long-term sales funnel with random organic traffic. Instead, you should strive to create a community with the help of platforms such as Facebook (Groups, specifically) or an email newsletter. Given that both types of communities can be started for absolutely free, either is viable even for those with little to no budget.

Link-Building is a Must

For the sake of time and efficiency, link-building campaigns are crucial to the success of any modern blog. Given how long it takes to drive organic traffic, it pays to take a more proactive approach to outreach and link-building these days.

As long as you have in-depth, link-worthy content (think: long-form, valuable, not fluff) then you likely have link-worthy assets to promote already. By reaching out to fellow bloggers and influencers, you can get your name out there and sow the seeds of a much larger audience over time.

Reinvest Your Earnings Wisely

Once your blog’s success starts to snowball, it’s crucial to keep the momentum going. Reinvesting the earnings from your blog might seem like a gamble, but will ultimately make your life easier and boost the earning potential of your blog. Such investments to consider include…

  • Paid tools on-site, such as lead capture forms, CRM software or paid email marketing
  • Facebook ads, the high ROI of which are well-documented
  • Hiring a virtual assistant or content creator to help you expand via outreach and SEO

Sure, getting started with monetization might seem like an uphill battle, but the initial legwork is totally worth it for those with enough motivation. Rather than sleep on your potential money-making idea, consider how you can put these tips into action ASAP.

4 Ways Market Research Helps Your Business

Market research represents a number of activities conducted in order to gather valuable information about customers and competition. It is commonly done by businesses that want to get more familiar with their target groups. Typically, market research is not the research of the entire market, but is concerned with just one bit of it that’s of most interest to a certain company or industry. It should be a part of every business strategy and implemented at various stages, starting well before you launch a new product or even before you start a business altogether. Here a few basic ways one can benefit from it.

Learning about your customers

Naturally, in order to reach your potential customers, you need to know very well what your target group likes, and what their habits, passions and preoccupations are. Getting acquainted with their opinions on your industry, your brand and various products is indispensable. Before investing in anything at all you’ll need some very concrete and straightforward feedback about all this. Without doing proper analysis that will provide you with some exact numbers it’s impossible to design a thorough and serious business plan.

Knowing your market doesn’t come down only to what people think about your branch or your newest line of products. It’ also about getting familiar with more general habits and practices of the target group in question. This will help you genuinely understand people that make up your target group and get some fresh ideas on how to stay close to them. Also, find out who their role models and idols are – this info can be very useful when it comes to choosing a potential influencer you’d like to link to your brand.

Market research can help you find practical advertising solutions for different segments of your target group. Finding a common interest or habit for different groups of people you wish to reach can be very beneficial. Also, have in mind that the market is a living, dynamic entity that changes over time. Teenagers today don’t want the same things as teenagers ten years ago. Finally, target groups for specific industries and products change as well. For instance, companies that make gadgets of all sorts didn’t use to address older generations back in the days, but today these people make up a significant share of their market.

Analyzing the market has been made much easier with the development of new technologies. There are all sorts of tools you can use in this respect, but having a direct, authentic feedback from particular individuals is equally important as having comprehensive stats, graphs and numbers. Focus groups and phone surveys are traditional, common methods used for decades for this purpose. Among relatively new methods, using paid surveys online as a means of market research has many advantages and is definitely worth considering.

Learning about your competition

Analyzing your competitors can be a very effective method to get to know your market. You can learn a lot by studying the brands that belong to the same niche as yours. Watch the big players, their business and marketing strategies and check how they differ from yours. Monitoring the feedback for different companies from your industry is also valuable – avoiding repeating their mistakes can give you some competitive advantage over them. Try to spot new trends and recognize what the industry is lacking at the moment. At the end of the day, just delving into workings of your competition and trying to understand how they function is thought-provoking in itself and can result in some new ideas for your business.

Optimizing investments

A natural consequence of getting acquainted with your customers and competitors is minimizing unnecessary expenses. Investing money in something that your target group is obviously not interested in would be pure madness. Just knowing the scope of your market and the financial capability of the people you want to reach is invaluable. Studying all these factors is absolutely crucial for making any serious financial projections for the future.

Choosing the right timing

You might have a product that’s brilliant and ground-breaking, but then again, this product might sometimes be a bit too ground-breaking to be profitable. There’s the right time for any new brand, product or service to be launched and sometimes it’s just too soon for that. For instance, you want to invest a great deal of money into an app that adds great features to a certain social network. However, if that social network is still not popular or developed enough, no matter how innovative your app is, you might end up losing a lot of money. Sometimes good ideas and solutions need to wait for the right time to be introduced, and you need to do proper research to be sure if this is the case with your project.

All in all, market research is not just a useful little business strategy, it’s a must for any serious company. Sometimes your instincts and intuitions will be helpful but you’ll also need concrete info and deep knowledge of what people you’re targeting feel, need and want. Try listening to them carefully. Caring about your customers is necessary if you want to reach them properly, keep them interested, build your brand and make your business grow steadily.

Guest Author, Raul Harman, s a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing.  While he’s not enjoying travel, football and great food, you can find him on


Clicks, Customers and Communication: Perfecting Your Business’s Online Presence

In a world where everything is now becoming downloadable and digital, it is now fundamental to have a business with a strong online presence. Many consumers won’t even consider investing their money in a business if you can’t find it online, read reviews or follow them on social media. If you’re new to running a business or aren’t sure how you can up your game in the virtual world there are several things you can do to make your company stand out from the crowd. From social media tactics to effective web design, these methods might seem time consuming and daunting at first, but they will truly help you to take your business to the next level.

Dazzling Designs

A website is the first go-to feature for building a strong online presence; your potential customers will head straight to your site and will want to see exactly what you can offer them. It needs to be speedy, slick and smart, so you might want to consider a company which can offer professional web design for seo. With SEO optimization and a stunning, eye-catching design your company will jump to the top of search engines and draw in a higher volume of potential consumers.

Advert Advantages

Online advertising is a must have if you want to be discovered on the web. Your brand name, service information and promotions can easily be displayed on the web using pay per click adverts. This is an extremely effective method of marketing as you don’t have to pay until someone physically clicks on your advert and visits your website. Set your own budget and assess how well it works for you; you might be able to increase this over time as your online presence and engagement increases. Within your advert you should include some form of enticing ‘free’ deal, where people input their email addresses into a form and receive a special offer. This will allow you to gather a collection of contacts which you can then target with email marketing campaigns. You get two birds with one stone, using a relatively low cost tactic.

Consumer Communication 

Make sure you’re actively engaging with your potential clients when they ask you questions about your product or services. You have the power to persuade them to spend their money, so don’t ignore their queries. Offer them five star customer service, using a friendly and welcoming approach either via social media messaging or online comments.

Build a Blog

Creating a blog for your website offers an additional online platform for your business. You can personify your business and create worthwhile content that customers will be excited to read. There is also the opportunity to collaborate with other companies by advertising their services on your blog or gaining a sponsorship, so that’s extra income in your pocket straight away.

It has been proven than businesses thrive when their online presence is authoritative, professional and engaging, so make sure you are using the tools that the online world has to offer. Your company name will be publicized, your business will skyrocket, your profits will increase and your consumers will be content.

Hiring Your First Employee Without Losing Your Mind

Hiring a new employee is supposed to make your life easier, but it doesn’t always go that way. Sometimes, it can feel like they’re more trouble than they’re worth! But fear not, because you don’t have to be forever facing an uphill battle when it comes to employees, and not even the very first one that you hire. Below, we take a look at a few simple steps you can incorporate into your hiring process to ensure your employees bring nothing but good tidings to your company.

In Advance

You don’t hire your first employee when you need them. You hire them before you need them! That way, they’ll be ready to help you when the busy times arrive really. If you wait until you’re swamped, you’re going to have to try to do all your work and train a new employee at the same time. If you can sense that you’re taking on more work and it’s projected to carry on, then begin to think about hiring an employee. You can always have everything ready to go and then begin the process when you’re sure it’s the right thing to do.

Hire Correctly

Of course, you’ll be making it much easier for your staff to bed into your new company if you have a hiring process that delivers the best workers. There is an art to writing a job description, so don’t just write down the first thing that comes to mind and post it on the job sites. You can use a recruiter to help you find the highest quality candidates if you’re not confident in your own abilities. In any case, your company will be well served by having a long-term hiring process.

Time on your Side

You’ll quickly find that while a new employee does free up some of your time, it also means you have some extra responsibilities. You’ll need to train them, for starters, and then sort out things like payment, tax, and any other employer duties you need to fulfil. You can help yourself by having training take place during a quiet time for your business, and by using software like a speedy pay stub generator to simplify the payment process. You’re going to have to give up some of your time, but by being smart, you’ll find that you get it back pretty quickly – and for the long-term, too.

Bedding in Time

Even with your excellent training skills, there’s going to be a bedding in period for your new employee. Nobody, no matter how talented they are, will be able to pick everything up straight away. Make sure they have a few weeks to get up to speed before expecting too much of them.

Cutting Ties

Sadly, not every employee will work out. There’ll be times when you need to cut your ties. If you have doubts, first try speaking to your employee. If they don’t respond to your encouragement, then it’ll likely be better for everyone involved if you go your separate ways.

Why All CEO’s Value Education Above All Else

It’s important to know how to run a business in the modern world. While in centuries past it might have been sufficient to be the only retailer of a certain good in your area, now you must likely compete with several businesses in your city just to stay afloat. All CEO’s and leaders of businesses value self-tuition over all, and this is for a good reason. In order to develop and progress in manner that most affords positive and continual development, the ability to discern between good and bad information is paramount.

This means that understanding where to draw these parameters is one of the most advantageous intellectual battles you can take care of in the life of your firm. After all, ideas are the generators of business, and without them your efforts would quickly fade into irrelevance. Here are a few reasons as to why continual self-development is so important as a business leader:

Historical Understanding

Understand the past, and you can predict the future. At least in part, and to the degree that is worthwhile. In noticing patterns and being able to scope out the tastes of a market, you might just develop or market a product perfectly in line with the innovation-hungry and novelty-interested tastes of a market. This might even help you develop practices that make more sense. For example, studying ecommerce history could give you a more inclusive attitude about how to adopt certain accommodations in future, and try to tailor the direction of your business in a compatible tandem with that.

It also allows you to see the current historical significance of your product and firm as a whole, and try to tailor this to become more appealing in future. Those without a good knowledge of history are doomed to repeat it (as they say,) meaning that taking care of this can arguably provide benefits on many levels, from the customer base to your staff to your upper management.

A solid historical understanding might also mean reading and analysing case studies of previous businesses (like yours,) that tried and failed. This can inform your understanding, as the wise amongst us learn from those around us.

Blind Spots

Blind spots are always there for us ignore. No matter how competent or well-read you are, they will occur. This lessens your ability to serve in all roles as a business leader, or to make effective decisions. With the correct education in new and growing fields relating to your business, you can lessen this impact. You might not be able to completely protect against this, but you can surely become better at discerning the difficulty and acting upon it.

For example, learning how online transactions are usually conducted might allow you to systemize your approach to accepting them in your business, despite being a perfectly store-led company until now. Times seem to be changing faster than ever, and with the right educational refinement, you can keep up with all of this.

So why not make an effort towards educating yourself today? Revolutionizing your business and potential success might demand nothing less.


How to Find the Best Prospects for a Link Building Campaign

Link building is a highly effective strategy for improving your business visibility, awareness and online credibility. What’s more, link building is one of the most important search engine optimization (SEO) activities. As a matter of fact, top quality backlinks are on top of the list of Google ranking factors, alongside content. But, in order for backlinks to show their full potential, they must be made on reputable and credible sources. However, finding the right prospects for backlinks is more difficult than ever.

The discovery process for high-quality links demands effort and dedication. The main reason is that you simply can’t make backlinks anywhere you have a chance to. That strategy will get you penalized. Instead, you must find excellent sources that favor good reputation in the online world, such as websites, blogs, forums etc. to make backlinks on. That way, your own reputation and credibility will improve and you’ll be able to attract more quality traffic back to your website. Here are a few ways to find the best prospects for a link building campaign.

Do an online search

The Internet is full of great opportunities; you just have to utilize your search engine and find the ones that suit you best. This is easier said than done, especially since the online world is quite saturated with various websites, blogs and content pieces. You can start things off by searching for lists. List posts are basically curated links on industry resources that point out important blogs, websites and influencers that you should check out.

Depending on the industry you’re looking to build links for, you can search for top bloggers, top blogs or experts in the industry to follow. That way you’ll find various prospects that can prove to be beneficial for your link building campaign. Again, the results and their potential may vary based on the industry you’re in. Nevertheless, you’ll gain a general idea on what sort of prospects to focus on.

Leverage tools to your advantage

Manual search can result in plenty of potential prospects for your link building campaign, especially if you’re using advanced search options, such as “intitle”, “Inurl-category”, “allintext-category” etc. However, this method may take away too much of your time when looking for prospects. If you want to speed things up a bit and get more adequate results, you can leverage link building tools to your advantage.

That way, you’ll be able to identify the right websites, blogs and influencers that match your criteria. Simply put, you’ll find the right prospect to build high-quality backlinks on. What’s more, you can also obtain contact information of prospect’s owners. That way, you can easily establish communication without having to search for contact information individually.

Competitive analysis

Another good way to find worthy prospects is to conduct competitive link analysis. That way, you’re looking into your competitor’s strategy. For instance, what are their prospects, how many backlinks they make and so on. It’s important to understand that you’re not trying to copy your competitors or their strategy.

Instead, you’re simply looking for opportunities they’ve missed out on, in order to improve your own link building efforts and gain competitive advantage. In addition, your competitor’s prospect may prove more useful to you or may lead you to even better prospect. Furthermore, checking in on your competition may also lead to great opportunities, such as spotting their broken links and replacing them with your own.

Use social media for link discovery

Social media platforms have evolved to become a powerful business tool. Social media networks are excellent means of communication and are also great resources for link prospecting. The main reason is that social media hosts a great number of people and businesses alike. That makes it easier to identify credible sources, by checking out social proof and public relations of a prospect.

Social media can help you determine important influencers and the authority they have over their followers. Moreover, you can determine your audience’s preferences and identify which websites or blogs the often visit. That will give you a good understanding on where to look for prospects, in order to build your links where your audiences are.

Finding the right prospects for link building is never easy. Your links have to be on reputable and credible sources and they need to be of top quality as well in order to produce the best outcome. The more quality your backlinks have, the better your ranking will be. Not just that, but your reputation, trustworthiness and visibility will also improve through the quality of your backlinks and the sources they’re built on.

Guest author, Raul Harman, is a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing. While he’s not enjoying football and great food, you can find him on