6 Must-Know Features for Acing at LinkedIn Marketing

 

Do you still see LinkedIn as a mere job searching site? And you think that it is only a platform to meet professionals?

If this is what you are thinking then you need to Wake Up, buddy!! Because the time have changed and quite different now. LinkedIn is a platform which has evolved like no other social network.

From just a job searching site it has now turned into a biggest networking site where you can socialize with people around the globe, from every industry.

You can take valuable tips from renowned name, promote your brand or promote yourself as a brand. And the best part is that you can even run ads on LinkedIn. So it isn’t just representing yourself as a professional but building a platform for yourself to socialize, to explore and to market your brand.

LinkedIn has grown its users to 450 million which is a great number indeed. But wait there’s more! The recent acquisition of LinkedIn by Microsoft has made it even more widespread and advanced. This takeover will have some great consequences which will be visible in the coming years.

As far as Marketing is concerned, you might be thinking that LinkedIn Marketing is something revolving around optimizing your LinkedIn Profile and publishing valuable content on Pulse, only!

But let me tell you, LinkedIn has come up with some fantastic features where you can run your marketing campaigns with a widest reach now.

Why?

Because LinkedIn has all the people you need as your contacts, from your colleagues to CEOs, from competitors to Influencers. You have a chance to make your product or service viral in the relevant people in seconds.

If you are thinking what exactly do I mean by this, then wait…Because today this post will elaborate on each feature in detail.

Here you go with 6 Amazing LinkedIn Features To Start Marketing On Today:

1. LinkedIn Pulse

LinkedIn Pulse is one feature which is pretty popular on LinkedIn and it is considered to be the best platform for content marketing and to show your skills.

Pulse gives you a chance to a publisher of your own, have your blog and publish whatever you want and whenever you want without any limitations unlike a usual blog hosting website.

I mean the idea of setting up a whole blog and structuring it must scare you at night.. Right? Then Pulse is an end to all your worries!

Because this will give you a ready-to-use blog where you just have to insert your content and click ‘Publish’.

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Pulse will offer you:

  • Easy publishing
  • A built-in platform
  • A built-in relevant audience
  • A wider reach
  • An increased traffic on your website

2. LinkedIn Marketing Solution

Now this seems new.. Right? Because till now you only knew about LinkedIn Pulse as a content marketing resource. But recently, Linkedin has developed some new resources and LinkedIn Marketing Solution is a new platform which has got everything you need for marketing purposes.

This Solution is offering you:

  • A Marketing Blog

It has its own Marketing Solution Blog which has got some great stuff, specifically related to latest innovative marketing strategies.

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  • Case Studies:

The platform also give interesting Customers Stories which will give you some great lessons and tips from marketing and advertising case studies on LinkedIn customers.

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How realistic you want it to be?! I think this would work in great ways when you would have real-life examples of how marketing strategies worked. You will cut the time which is else wasted and finally implement something practical in the market.

  • Best Practices:

You will find all the useful marketing resources and solutions at this platform along with some extremely useful marketing techniques you need to promote your product. This enables you to find some best tips and tricks to follow the fast paced advertising world of today.

  • Guides to Ads & Updates:

A complete guide on various types of ad campaigns and updates will also be provided here.

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What else does a Marketer need? Just get your hands on to this resource and get going!!

3.    LinkedIn for Small Business

As Shane Vaughan says, “LinkedIn is the place – particularly if you are a small company – where you can go establish yourself as an expert in your space.” LinkedIn now has given a great chance to small business vendors to market their product or service in a unique manner like never before.

This resource is giving these people a space to publish their content, convey their opinions and even run their ads.

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It’s giving these small business entrepreneurs a complete guide about:

  • Branding
  • Marketing
  • Sales

Isn’t it just amazing?! I don’t think small businesses had this kind of space before and that too on such a renowned platform with a huge network and reliable authority.

4.    LinkedIn Content Ads and Sponsored Updates

Now LinkedIn offers you a great chance to create easy and super effective ad campaigns without any hassle. You just have to bid your CPC (cost per click) and CPM (cost per impression) and set your regular budget for your ads.

LinkedIn will help you to find the untapped audience which you have never targeted before and will give you a much wider reach than you have ever thought. Hence, giving you phenomenal results in terms of high ROI and sales.

Coming to the Sponsored Updatesset sponsored updates on your company profile’s page easily and quickly. You can even avail direct sponsored updates which will not be visible on the company’s page but will appear directly on the main feed of people who have followed your page.

This is how your ads and updates appear on LInkedIn.

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Check this Guide on how to Advertise on LinkedIn.

5.    LinkedIn for Building Profiles

Now this is something which you must be already familiar with. “Upgrading and optimizing your LinkedIn profiles.” This can be your own profile as an entrepreneur or even your company’s profile. In both cases optimization will help you generate traffic and make your name viral.

Profiles can be optimized through:

  • Increased SEO strategies
  • Optimized Headline (so you appear in the relevant search)

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  • Compelling Summary
  • Constant Updates
  • A professional and decent Profile Image
  • Valuable Recommendations
  • Endorsements

Your Company’s profile should also be updated on a regular manner and should be properly optimized with:

  • Attention-grabbing CTAs
  • Catchy Description
  • Thorough Introduction
  • Constant Updates

Check out these Tips To Optimize Your LinkedIn Profile by Lisa Dougherty.

6. LinkedIn for Networking

We all know that LinkedIn is a biggest place to grow your network so why not take the advantage through networking.

As Bill Gates says,

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Marketing becomes easier and much more effective when you have high PR and contacts. LinkedIn allows you to build relevant audience and contacts.

The first thing you should do after building a good profile is to join the groups of your industry. Things to do to kick off networking on LinkedIn:

  • Join Relevant Groups
  • Join Active Groups
  • Post Useful Updates
  • Post your Articles from Pulse
  • Comment on other posts
  • Become a Thought Leader

These groups and discussions will let you connect with experts and influencers, hence increasing you in exposure and expanding your public relations.

Conclusion:

So these are the six amazing ways you can market your product or service. These various resources or pages help you build a high audience and do effective marketing.

So, just fasten your seat belts…And run along with the changing time and get used to of these innovations at every platform.

The new blogs and groups will give you a great chance to meet the people you want, your customers, influencers and the experts of your industry. And trust me these are the people who will build you and your product!

Thus, start using LinkedIn to get yourself going and to have an impactful marketing strategy!

Guest Author, Hammad Akbar is a tech entrepreneur with a passion for technology and online marketing. He’s currently focusing on a new startup TruConversion , a SaaS application in web/mobile analytics space. Check out his blog HammadAkbar.com.

The Little Things. Important Areas Of Business That Often Go Forgotten

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When starting a new business, you have so much to think about. Your products need to be made, and your website needs to go up. And, of course, you need to find the time to breath! But, being busy often leads to forgetfulness. And, of course, this can be a big problem for a business owner. To help you out, this post will go through a few of the things that new business people tend to forget.

  • Customer Service

Customer service is the cornerstone of any customer facing business. It’s important to remember that your customers are the ones who drive your business. Without them, your business wouldn’t be anything. So, you have to treat them right. If you’re selling products, your customers need a way to contact you. If something goes wrong, they need to be able to get help. Ideally, you should have a way for customers to contact you by phone. But, email will serve you just as well. When you talk to customers, you should always be as polite as possible. They should leave the interaction feeling better than when it began. Customer service will make or break your relationship with your customers. If they don’t like you, they won’t buy from you.

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  • Social Media

Social media gives businesses a way to reach out to their customers in a way that they never have before. Of course, it means that customers can talk directly to you, and you to them. So, it should be used to it’s full potential. Most social media sites don’t charge businesses to use their services. So, it can be seen as a sort of free advertising. This means that the only thing social media will cost you is time. This makes it extremely valuable to a business on a budget. Content on social media should always be produced with quality in mind. You should never skimp on the posts that you submit. Your customers will be likely to find their way to you through your posts. So, they should look as good as possible. You can get help from a graphic designer to make your posts look as professional as possible.

  • Taxes

Okay, so those are fairly easy parts of business to master. But, there’s something much more complex that few people recognise. Taxes are something that can catch a lot of businesses out. If you don’t record your earnings well, it could be impossible to submit your declaration at the end of the year. This means that it’s especially important to make sure that you have a record of your money. Thankfully, you can professional help in this area. Attorneys such as Mackay, Caswell & Callahan specialize in taxes. These attorneys can do all of the leg work involved with sorting out your taxes. But, it’s best to get them onboard early. This will help to make sure that your business is being built to last.

Hopefully, this will help you with some of the more confusing aspects of business. During this time you may need help. But, that’s not a problem. It’s better to ask for help when you need it than to fail without it.

Small Business? Use These Big Tools!

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In the vast world of big business, having the right tech is incredibly important. In many ways, it is as important as going for the right staff, as picking the best tech for what your business needs will help make so many processes that much easier. Even picking the wrong ones can be a big hindrance to how your company progresses, so here are some of the basics that are used a lot by big companies.

Landing Page Tools

Small businesses suffer when it comes to cost, and so they can’t afford to invest in a top of the range web designer. Having the right landing page tools helps to bridge that gap. There are many custom forms and templates built into these tools, and you can test the pages before they go live, it is a great method to make sure that your site is as user-friendly and money saving as it can possibly be.

Scheduling Software

There are lots of tools and software you can use to keep motivated, whether it is a basic app, or scheduling software reminding you on a regular basis to update a marketing plan or to schedule a meeting, you can keep all your business movements in one place.

EDI

This is Electronic Data Interchange. Put simply, this is a way to make data transfer as quick and painless as possible. If you need to move information between companies, this is one of the best ways without shelling out money for big shipment charges! The data for EDI needs to be in a specific “language” which will need to be converted by a specialist or the right expert IT support, or you can purchase software to help with this too.

The Cloud

As a storage provider, you cannot go far wrong to beat the cloud! As many businesses have now moved over to this type of storage rather than just keeping their information stored on their in-house computers, you don’t see many companies go back! Not only is it a healthy way to keep information stored due to the amount of protection you will have, but it also saves your business money by powering itself down when it is not being used.

A Server

Choosing the right server will depend on the amount of information you need to process on a daily basis. If you are processing tons and plan on processing more as the business gets bigger, then opting for a larger server will be the best option for you. Just make sure you have lots of space to house your server.

Trading Apps

In the world of the mobile app, you can keep tabs on the market on the move. You barely need to get out of bed! Having the best trading apps at the tips of your fingers serves you well to keep abreast of market changes, exchange rates, and trends. Keeping in the loop has never been more important, and now you can wherever you are.

 

 

5 Highly Coveted Skills Sought By Employers

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If 2017 is the year you go for your dream job, make sure you brush up on the following skills.

  1. Business Acumen

This is quite a general term, but it covers a lot of ground. Having a solid business acumen suggests you are not only familiar with the industry but with business practices in general. Much of this comes from experience, but having a good educational background also helps. If you feel a lack of confidence in some areas, now is the time to brush up on your training.

  1. Communication And Interpersonal Skills

Good communication skills are necessary for the majority, if not all, jobs. This covers a wide area and includes written and verbal skills. Being a good communicator means that you can communicate with different people at different levels, whether face-to-face, on the phone, by email, social media, or letter, etc. It also covers working with colleagues, management, clients, and other key stakeholders.

If you have found this difficult in the past or if you have difficult relationships, it might be time to brush up on your communication skills.

  1. Analytics

We live in a world where data is created, curated and analyzed constantly. Many job descriptions include the ability to collect and analyze data and report on key findings. This varies widely from analyzing website traffic to spotting patterns and trends. It becomes even more complex where big data is concerned. One thing we can be certain about is that data will continue to grow at an accelerated rate. Having the skills to work with this will, therefore, be an asset. Training from Simplilearn and other providers will equip you with the skills you need to make an impact.

  1. Social Media

Love it or hate it, social media is here to stay, at least for the foreseeable future. It’s also likely to evolve in ways we never imagined. Ignoring this prominent trend is no longer an option. Nor is ‘doing a bit of Twitter’ here and there. It is no longer confined to the younger generation. To grow and achieve their full potential, businesses need to embrace the power of social media. Having a knowledge of the various networks and how to create and share quality content is vital. And it doesn’t stop there. Platforms, trends, and people change quickly. As well as being informed about the current social media landscape, it’s also necessary to be aware of emerging trends.

  1. Content Creation

Content has always been important. We’ve had TV ads, magazine articles, etc. for many years. What has changed is the type of content we create and consume and how it is shared. Good quality content helps achieve the following:.

  • Builds loyal communities
  • Creates trust and brand authority
  • Opens up communication channels
  • Improves SEO
  • Adds value to your offering

Content is not just about words. It’s important to have the ability to create and curate a variety of content including photographs, vector images, banners, infographics, video content, email newsletters, social media posts, web pages, etc.

In addition to the specific skills required for the industry you’re about to enter it, it is also important to possess these universal skills. If you ignore the trends, chances are your competitors won’t, decreasing your employability and the roles available to you.

Are You Getting The Most Out Of Your PPC?

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You’ve no doubt seen all the YouTube ads for PPC, and read countless other blog posts before coming to this one. Now, if you’ve decided that PPC indeed is for you, it’s important to make sure it’s really working for you. PPC can be a great addition to a small business’s marketing tactics, but only if it’s executed the right way. Here’s how to make sure you’re getting the most out of your PPC.

Attach Offers to Your Headlines

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Offers always catch the customer’s eye, no matter what it is that you’re trying to sell. However, certain markets are going to react better or worse to different formats of offer. To apply offers in the best way possible, make sure you’re experimenting with the way you’re displaying your discount. Sometimes it’s better to present a discount in the form of a percentage rather than a given amount of money, or vice versa. It’s always better to word it in a way that makes the discount appear higher where possible. For example, don’t say “30% off for a limited time and an extra 20% off your first order.” Instead, simply say “50% off for a limited time only.” I’m sure you can tell which one’s going to be more eye-catching and click-worthy!

Use the Right Ad for the Right Audience

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Whether it’s on Google or Facebook, matching your ad to the audience you’re trying to sell to is exceedingly important. On Google, for example, if you’re targeting users who are searching for a certain keyword, adding this keyword to your ad will instantly improve your click-through rate and quality score. If you’re looking to attract customers in a certain location, then it’s even better for you to throw the location into the ad. When creating Facebook ads, you’re given the flexibility to target specific age ranges, locations and genders, so make sure you’re changing the creatives according to the group you’re going after. If you’re selling several different products, and your website is getting a decent amount of traffic as it is, then you can also play around with dynamic remarketing for ads on Facebook and Google.

Never Stop Testing

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 This is the golden rule of PPC – test, test and test again. Even if you get to a point where you feel there’s absolutely no room for improvement, continual testing can open your eyes to some pretty glaring holes in your PPC campaign. Depending on the scale of your business, your time could be a bit stretched, and you might be able to benefit from PPC management. I came across a pretty helpful article on this: PPC Management: Do You Really Need It? This Will Help You Decide! Whether you outsource it or not, there’s no doubt that continual PPC testing is essential for your long-term success. Whenever you’re thinking of tweaking something in your PPC ad – whether that be the ad copy or the image, make sure you’re testing it first, so as to ensure you have some data to track your overall progress.

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Apply these three tips, and you can rest assured you’re getting the most from your PPC!

 

Health & Safety in the Office: How Vital is It?

How important is health and safety in your office? The answer is that it’s very important indeed. It should be one of the things that you pay most attention to when running a business. If you still don’t believe that health and safety is so vital, maybe you need to learn a little more. Below, you will find plenty of information on why health and safety at work is so key and some steps to take.

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It Breeds Trust and Confidence

When your business does everything it can to keep its employees safe and healthy at work, they will appreciate it. It helps to breed trust and confidence between the employees and the management of the business. Whereas, if you didn’t take the health and safety of your employees seriously, they would rightly assume that you just don’t care about them. This is as good a reason as any to make sure that you take health and safety issues 100% seriously at all times. If you don’t, that trust between your employees and your management team will be lost.

It Helps to Ensure Everyone’s Well-Being

Most importantly, having good health and safety measures in your workplace ensures the well-being of everyone. Whether they are the most valued employee or someone doing a lower job, they should be looked after and provided a safe place in which to work. This is what matters most because nothing is more important than people’s safety at work. Nothing else should take priority over that. And without the best measures in place, it’s impossible to properly look after everyone’s health and safety. So, make sure that you understand the importance of this fully. You could hire safety consultants if you want to improve your approach to safety and protecting people’s well-being.

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All Kinds of Disasters Can be Averted

By avoiding disasters, you not only ensure that your employees are kept safe and healthy while at work. You also make sure that the business doesn’t incur a big cost. When accidents happen, it’s not just people who can get hurt. Sometimes, the business and its assets can be damaged. Fixing those kinds of issues can be costly for small businesses. And some of them don’t even have the funds to bounce back after an accident that causes big devastation for the business. That’s not the kind of position you want to find your business in, so try to avert as many of these disasters as possible.

Hazards Can be Avoided Not Reacted To

There are so many potential hazards in the office. You probably don’t even realise how many risks and dangers present themselves each day. You need to be alert to them if they’re to be averted. You can stop many dangers just by having the right health and safety policies in place. It’s always a lot better to avoid accidents and disasters rather than having to react to them. It’s all about taking a proactive approach rather than a reactive one. When you do that in regards to health and safety, you make sure that prevention is what you are focusing on.

Compensation Claims Can be Avoided

When someone gets injured in your workplace, they will probably come to you for compensation. If you don’t provide them with this, then you can expect them to take legal action. This can be even more costly and stressful for you. Not only could you end up paying out compensation to the person who got injured, but you will also have to cover the legal costs. It doesn’t sound very appealing, does it? Well, that’s one of the reasons why good health and safety measures in the workplace are so important. They allow you to avoid these kinds of compensation claims and legal wranglings.

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Accidents Are Very Common

Finally, it’s important to be aware of the fact that accidents in the workplace are very common. It’s easy to assume that it won’t happen to you and your business. But that’s not necessarily so. Who know what will happen in your office tomorrow? All it takes is one mistake or one act of negligence for something disastrous to happen in the workplace you run. And because you’re the one in control, it will be you who people come to for answers. At the end of the day, the responsibility of keeping your workplace safe is on your shoulders. So, you can’t just bury your head in the sand and pretend you don’t need to act because you do.

The Future Is Now: Fantastic Ways The Internet Has Revolutionized Business

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Can you remember back to 2000 when the Internet was starting to really take off, and many households were installing it into their homes? Back in the day, it was just a way to retrieve information. However, right now in 2016, it has completely revolutionized our lives. It makes everyday life a whole lot easier, thanks to the various apps and devices we can now use around the home. But there is one area in which is has completely turned everything upside down for the better. And that is in business. Gone are the days of pushing papers and having to navigate various time zones to call clients. The Internet has made things super easy for business owners now. Here’s how.

Communicating Has Never Been Easier

You can now easily send a message to your colleagues across the globe using email. At the click of a mouse, your message can be instantly in their inbox. Thanks to this, you don’t have to pay to carry out an expensive international phone call or wait a few days for your letter to arrive on their desk. This has now made business a lot more efficient than what it once was. This also helps customers as well, as they can content customer service advisors in a matter of seconds thanks to more and more companies welcoming emails and offering live online chats.

Improved Marketing Techniques

Gone are the days of having to walk around your town or city sticking up posters and handing out flyers to get people’s attention. Now all you need to do is sign up for social media to get your name out into the public’s attention. That’s not all, though. As SEO continues to be super important for businesses, it is now also a major marketing player. Get your search engine marketing spot on and you will be reaching an audience of potentially thousands!

Outsourcing Has Never Been Easier

As we are now no more than a mouse click away from each other, outsourcing certain tasks and jobs has never been easier. In fact, the Internet has helped boost the number of contractors and freelancers available, so you don’t have to worry about most of the major talent only looking for full-time positions. You can now easily outsource your accounts, HR, and legal as well as so many other areas of your company. This can help you cut costs as well because you won’t need to employ full-time staff and provide office space for them.

Simple Market Research

Need to know some facts or figures? Easy! Just Google for them! The Internet puts a whole world of information and statistics right at the tips of our fingers. After a few clicks, you could potentially have all of the market research that you need. You will also be able to keep a keen eye on your competitors. Just watch their Internet presence to try and judge their next move. By doing this, you can always try to be one step ahead of them!