Going Down the Aisle with Marketing for the Big Day

weddingThe wedding industry is huge in the U.S. The average cost of a wedding is $26,000. That means that vendors everywhere across the country are making out on nuptials.

All told, the wedding industry is over $50 billion. That’s a whole lot of confetti, and smart companies are willing to go after all the little pieces.

If you’re a company that sells anything that can be related to the wedding industry, it pays to pursue it.

What are some ways you can get in on this billion dollar industry?

Beauty Treatments

Brides always want to look their best on their wedding day.

As the article, “look your absolute best on your wedding day with the help of liquid collagen supplements” proves there are many lengths that brides will go to in order to look as young as possible on their special day.

If you’re in the business of physical enhancements of any kind, including liposuction, collagen injections, plastic surgery, breast augmentation or any other, then you should do yourself a favor and market to the billion dollar bridal industry.

Hair Styling

Just as brides want their skin and body to be the image of perfection when they walk down the aisle, they also want their hair to be special.

Brides will go to great expense to make sure their hair – and their bridesmaids’ hair – is absolutely perfect.

If you own a hair salon, you can really sweep up profits when you specialize in getting the entire wedding party ready for the big day.

Manicures and Pedicures

Of course, when the bride gets her hands photographed along with her new husband’s she wants to show off more than her giant ring. Her nails have to be just as lovely as the rest of her.

Manicurists and pedicurists can ring in the New Year with big sales when they market to engaged women who are seeking to make their nails look as polished and put together as the rest of them.

Gowns and Tuxes

Brides and grooms not only need to think about their own garments on their wedding day.

They also have to make sure their entire wedding team looks good, including the bridesmaids, the groomsmen, and even the parents of the bride and groom.

For every one bridal gown that is sold, up to 30 more garments can be sold to the rest of the wedding party.

If you’re in the formal wear business and you’re limiting yourself to outfitting high school students for the senior prom, you’re really missing out on some amazing sales possibilities. If you offer rentals as well as sales, you have the chance to double your potential.

Not only is the wedding industry a lucrative one to market to, but it is a fun one, too.

Brides and grooms are always in a happy mood when they are shopping for their big day.

It’s always a pleasure to service customers who can’t stop smiling about their good fortune in meeting their soul mate.

About the Author: Kate Supino writes extensively about marketing and best business practices.