Your car is actually an important tool you can use to help and market your small business. There are a number of ways you can put it to work for you, whether the vehicle is commercial or personal. Here are four upgrades your car or truck need to help promote your small business.
Print Business Information on the Vehicle
An advertisement for your business can be placed on your vehicle, serving as a kind of moving billboard promoting your company. These can be printed on or you can use magnets to affix them to your vehicle. Be sure any printed advertisements are appealing and easy to read. They should be short and to the point, containing only necessary information. For example, the name of your business, your logo or slogan and a phone number or other primary form of contact information are all good things to include.
Add Car Accessories
Various accessories can be added to your car or truck for commercial utilitarian purposes, such as trailers. In some cases, car or truck accessories can help your vehicle stand out and draw attention to anything printed on the side. For example, outfitters or other companies that appeal to more rugged types can affix things like bull bars, roof racks and more. Funny items, such as bumper stickers or gag items, may also be appropriate in certain circumstances. A car with a personality can even become well-known.
Get Commercial Auto Insurance
If you are going to be using your vehicle for commercial purposes, such as a fleet or rideshare vehicle, you will likely be required to carry commercial auto insurance on it. Talk to your insurance provider regarding coverage levels and plans that best suit your needs and finances. You can also talk to your local DMV officials if you have any questions regarding what insurance you are legally required to carry on a commercial vehicle.
Register as A Commercial Vehicle
Most states will require you to register your vehicle as a commercial vehicle if you are using it for commercial purposes. If this is the case, you will want to comply and alter or file your car’s registration appropriately. Because laws vary by state, you will want to visit the website for your state’s DMV or speak to a local representative for accurate information on what documentation you need to provide for commercial registration.
Before making any changes to your vehicle, ensure you are legally allowed to do so. For example, some homeowners associations ban commercial vehicles and some localities have laws regulating window tints. Don’t do anything that will reflect badly on your business and your car can be a seriously important asset.
Guest author, Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball. @LizzieWeakley