Your company includes the values you deem important for your business, as well as the attitudes and beliefs that govern your organization. Company culture is reflected in how you treat your team members and employees and has an impact on the type of potential employees your business attracts. When your company culture is strong and established, you’ll likely see more productivity, reduce employee turnover and significantly improve team member engagement.
Culture naturally develops within every business; this can be positive or negative. Allowing toxic mindsets and actions to remain in a company can negatively impact the work experience of employees. If you are intentional in reinforcing core values, you can create a favorable work environment that will inspire employees to be more productive. Here are some ways you can create an engaging and appealing workplace.
It’s important that you create an inclusive and positive company culture by welcoming all professionals from various backgrounds and celebrating their diversity. This includes encouraging team members to share their pronouns and encourage inclusive language in the workplace. Virtual team building meetings are also helpful for establishing diversity initiatives. It’s also a good idea to work with human resources so that diversity is part of your hiring strategy.
In addition to setting goals for each department of your company, ensure that all team members are clear on the long-term objectives for your organization. This will help your employees develop their own professional goals. When you offer motivation other than meeting quarterly quotas, you’re showing your team members that everyone has an important role to play in ensuring the company’s mission is accomplished.
Work is a serious matter, but you should make room for humor to help your team members deal with the stress of the workday. Remember that your team members will be more productive and successful when they enjoy what they’re doing. Of course, you want to meet your goals and move your business forward, and your team will be more likely to work hard when they’re having a good time.
It’s important to let your employees know that discrimination will not be tolerated in the workplace. If team members are facing issues, they should feel comfortable coming to you with their concerns. You should also provide the necessary resources and support to help team members feel at ease while working for your company. Your HR professional should have a flexible schedule to allow time for employees to schedule meetings when issues arise.
Your team members should know that they can provide feedback in a professional manner without being ridiculed. Feedback is a sign that your employees value the company and want to offer their input when it comes to improving policies and operational methods. When team members know they can give you honest and constructive feedback, they are less likely to hold their frustrations in or leave the company when their expectations aren’t being met.
Everyone who works for your company should feel heard and valued regardless of their professional status. Interns should not simply be used for busy work; encourage them to offer their input and come to you if they have questions. Professionals who have only been with the company for a short time should not be ignored in favor of a senior executive. Everyone should know that they are a valuable asset to your business. This will encourage your team to ask questions and engage in the appropriate training to gain more professional skills.
Outline the goals for every department so your team members will have clear objectives to meet. This will help employees meet their individual goals while encouraging them to work together as a team. Leave room for feedback so you can adjust quotas or incentives as needed. If you notice that some departments are meeting their goals too easily, you may want to add more challenging tasks to the objective list to increase productivity.
In addition to these helpful tips, be sure to reward and recognize employees for achieving goals that move the department and the company forward. This assures team members that they are valued and necessary. When you highlight the accomplishments of one department or employee, you’ll motivate others to work to their full potential as well.
Samantha Higgins is a professional writer with a passion for research, observation, and innovation. She is nurturing a growing family of twin boys in Portland, Oregon with her husband. She loves kayaking and reading creative non-fiction.