In business, we often talk about the importance of a target audience, both when we’re starting out, and when we’re trying to tailor our products. When we target our prime audience head-on, we certainly enjoy much higher conversion rates, as well as a guiding hand in where we would be best off focusing product developments.
But, for businesses looking to grow, a target audience can be as much a curse as it is a help by inadvertently shutting out entire potential markets. Yet, in most cases, finding ways to appeal to new audiences without losing the old can be a real challenge.
Luckily, there is one universal language helping businesses do just that right now, and it comes in the form of environmental concern. After all, while this is often painted as a millennial worry, we all care about the planet. As such, putting themselves at the forefront of environmental concern, and making sure to tap into the universality that this can bring, could see businesses finally crossing customer divides. Here, we’re going to look at three key ways that businesses on top of their game can easily manage this goal.
Advertise environmental focuses across platforms
Environmental focuses like the solar initiative outlined at https://www.choosesolar.com are beneficial for businesses in a range of ways, not least because they prove strong company values. Yet, too often, businesses fall into the trap of speaking about admirable focuses like these on just one platform, usually social media, and leaving it at that. In reality, though, generation X cares as much about the environment as our millennials, and by advertising environmental efforts on everything from web pages to email newsletters and beyond, companies are far more likely to impress audiences of all shapes and sizes and enjoy the profits of doing so.
Focus on a range of community initiatives
As can be seen from this article at theconversation.com, social initiatives, many of which revolve around environmental focuses, can do a great deal of good for businesses looking to appeal to a wider audience. This is especially the case for those companies who invest in a range of different community initiatives tailored towards various potential client bases, from local environmental protests right through to recycling drives. These inclusive focuses, typically run by very different groups, can certainly cross generational divides to see customers young and old considering your business in the best possible light.
Offer eco-conscious discounts
If there are two things every potential audience cares about, it’s the environment and saving money. As such, a business that offers eco-conscious discounts across its customer base is also guaranteed to enjoy a fair amount of positive press. Eco discounts can include things like money off for bringing your own bag/cup, money off for members of environmental groups, etc. By keeping these discounts as varied as your environmental focuses themselves, you certainly ensure that sales never get stuck within one demographic again. And, with this benefit, you’re guaranteed to experience the growth that may have seemed out of reach until now.
