Today, most businesses rely on technology to help with their marketing strategies. However, there are still very effective physical prints that help in capturing the client’s attention and boosting brand awareness. Physical print is especially helpful when you are out in the field marketing your business and need to leave something tangible for your clients to read or refer to. This article covers some of the most effective physical print that companies still use in marketing.
Packaging
Packaging is one of the most effective ways to market your brand. A uniquely designed packaging will help attract clients to try out your product. Companies today utilize nice colors, designs and durable materials in their packaging material. This then results in attractive packaging with the company brand, which tells the consumer a lot about your company. In addition, companies include their websites and office locations on the packaging material to help clients reach out in case they need to enquire about the services offered.
Pamphlets
Pamphlets are very effective in spreading the right information in regards to a brand. Through pamphlets, companies tap into their creativity and come up with the perfect print and material to help in capturing the reader’s attention. In addition, pamphlets are cost-effective for any kind of business, big or small, which makes them a very efficient form of direct marketing. In terms of convenience, you can distribute pamphlets to an area where your target market is, and you can also receive the feedback you need instantly. You can improve the speed and flexibility of this process by printing in-house with digital printers from companies such as the Eastman Kodak Company so you can make the changes to your prints the moment you decide on them.
Billboards
Billboard marketing captures the attention of many people, and it is quite hard to ignore billboard advertising. Billboards can be placed strategically on a busy road or street where almost everyone, whether a pedestrian, cyclist or driver, can see it. Companies are free to play around with their creativity on the billboard to help make a great statement that will capture the attention of any client. Also, an impressive billboard display may set you ahead of your competitor.
Swag
Swag marketing helps increase brand awareness considerably. You can use just about anything and have your brand name on the item before giving it away as a gift to your customers. Also, when other people see your customers with a shirt or pens with your brand name on them, it may trigger them to inquire further and attract them to your company. It also improves customer loyalty as they see your brand on items they use every day, imprinting on the image just like other household brands.
All the above physical prints are still very effective in this digital age and help attract clients to company brands. Be sure to be creative on the print to help you come up with a unique yet informative physical print.
Meghan Belnap is a freelance writer who enjoys spending time with her family. She loves being in the outdoors and exploring new opportunities whenever they arise. Meghan finds happiness in researching new topics that help to expand her horizons. You can often find her buried in a good book or out looking for an adventure. You can connect with her on Facebook right here and Twitter right here.
