Everyone knows that tradeshows are one of the best marketing strategies companies use to lure customers and drive sales. Hence, it’s no secret that tradeshow giveaways and gifts play a significant role in creating a positive brand image in the minds of visitors.
You can choose different customised gifts from reputed websites like https://customgear.co.nz/bags.html to give tradeshow visitors and create a positive impression about your brand in their minds. It is essential to choose premium quality and valuable products that not only match your customers’ tastes and preferences, but also reflect your company’s values.
The following article will help you find different ways to offer customised gifts for a tradeshow.
According to a report generated by Grand View Research, the global decorated apparel market size is anticipated to grow at a CAGR of 10.91 per cent by 2025.
Customised clothing is one of the top choices of promotional products in a corporate event. The fashion market is enormous, and you can find a wide variety of promotional apparel items in online stores. Common apparel products that work best as giveaways are hoodies, t-shirts with decorative prints, customised socks, sweatshirts, and swimwear.
Customised Personal Accessories
It is essential to understand your customer needs depending on their age, geographic location, work profile, and culture before choosing a customised accessory for your visitors.
You can find different items like jewellery, tote bags, scarves, backpacks, footwear, watches, wallets, and handbags, coffee mugs, pens, water bottles that are easily customisable and will be excellent to get your message across.
Customised Electronic Appliances
If most of your target customers are young, you can choose to give out tech accessories as promotional items. This category is also currently in trend and offers a higher return on investment.
Some common tech accessories found in the gift market are:
- Laptop skins
- Customised cell phone covers
- Power banks engraved with the company logo
You can also provide customers with personalised products with the names or pictures printed on the product.
Home Art Gift Items
Decorative items for homes and offices will act as a souvenir and remind your customers about your company and brand every time they see it.
Such gift items include personalised photo frames, aesthetic paintings, showpieces, calendars, coffee mugs, pen holders, posters, keychains, wine bottles, journals, diaries, and wooden engraved gift items.
Tips to Choose a Customised Product
You must consider some essential factors while selecting a customised gift item to give away at a trade fair.
- Plan a proper budget before you choose a gift. It is essential to determine how much money you have in hand and choose a product that suits your budget.
- You must not choose a cheap product with no long-term value, as people may dump it once they leave the fair.
- Choose a product that offers maximum functionality. It must be something that people can use and remember for a long time.
- Identify a gift that is relevant to your customer’s needs. For example, if you target software developers, you can give customised laptop cleaning clothes, a helpful product.
The above ideas can help you analyse and make an informed choice while selecting a custom gift for your next business event.