Commercial photography can be of multiple types and one of them includes corporate photography. In case you’re unaware then you must know that corporate photography is a critical element for any successful business. It doesn’t matter whether you’re running a law firm, restaurant or any other business because professional photos of your commercial space & your team (employees) are crucial to properly connect with customers & clients. As a result, you create a good impression and thus establish your brand image.
But, even in corporate photography, there’s more than one type and that includes corporate environmental & corporate studio photography. Hence, corporate environmental & corporate studio photography are two different approaches – each having its own merits. Thus, in this comprehensive guide, we’ll be taking an in-depth look at both of them so that you can have a good idea regarding the same.
What Do You Mean By Corporate Studio Photography?
According to a service provider for professional photography in Sydney, corporate studio photography contains headshots or formalised portraits taken inside a photography studio or in front of a plain backdrop or wall.
The background will be simple so that any distractions can be eliminated and only the person whose photo is being shot stays in focus.
What Do You Mean By Corporate Environmental Photography?
Alternatively, corporate environmental photography contains portraits that are taken in a workplace or outside setting. The primary objective is to put the person, whose photo is being shot, into proper context by including various environmental elements to tell an intrinsic story.
The Merits Of Corporate Studio Photography
In case you’re in an industry that tends to value professional & classic impressions more than anything else, then you simply have to opt for corporate studio photography.
In corporate studio photography, the type of image that’s churned out remains focused & precise, making it more intimate. As a result, your clients & customers can quickly connect with the featured individual.
Another merit of opting for corporate studio photography is that – the photos remain uniform & complete throughout. Such a benefit can be useful for companies who have a lot of employees and the employees need to be photographed, thereby providing a consistent backdrop.
The Merits Of Corporate Environmental Photography
When it comes to the advantages of corporate environmental photography, you must learn that such type of photography offers a more contemporary & natural look for your business & employees. The additional context will help your clients/customers to know who you are and what you do – thereby generating a personalised brand for consumers & clients – which they can connect with.
Furthermore, corporate environmental photography also provides much more freedom to have some fun & enjoyment, while also getting inspirational & creative with the photo surroundings & posing.
At the end of the heyday, whatever you deem to choose will be dependent upon the industry in which your business resides. Thus, it’s essential to know what you want before you proceed to opt for either of the above-mentioned two options.
We hope you enjoyed our fantastic write-up and in case you have any further queries, don’t hesitate to let us know.