Many entrepreneurs use banners for advertising purposes. After all, banners are a straightforward way to convey important messages about promotional offers and key features about a business and its products and services. Because banners are so widely used, it is important that you make certain the banner you design stands out from the crowd. To guarantee that you create an eye-catching banner that will attract clientele, you need to follow the below eight steps.
Before you design your banner, you must know what purpose it will serve. Your banner can be designed to let your prospects know about special promotions or product features. You can also use your banner to draw awareness of your brand.
To ensure that your banner is successful, you must make sure it stands out from its surroundings. To do this, choose colors that will have a stark contrast against your banner’s backdrop. After all, you want to capture the attention of passers-by.
While it is necessary to choose colors that will make your banner pop, it is also important to think about choosing colors that will convey the right message. For instance, some colors have important significance for various cultural groups. So, if you want to market to a certain demographic, you need to research what colors mean to them and choose the best ones to get your message across in the best way possible. Keep in mind that it takes 90 seconds for most people to form an opinion about a product or service, and much of their opinions are based on colors.
Once you have decided on your banner’s purpose, picked a location and have chosen a good color scheme, you need to select high-quality images. If your images are grainy and difficult to see, you will lose the attention of onlookers as they will quickly become disinterested. To make certain that your images are clear, save them in the vector file format at a high resolution. Additionally, you need to use a printer that prints at a high resolution.
Along with making sure your images are easy to see, you need to make sure the text on your banner can be read at a distance. Choose a font that is not too stylish, such as one of the classic fonts, and make sure your letters are at least 10 inches tall.
You may be tempted to cram as much as you can on your banner; however, doing this will cause passers-by to lose interest before they get your message. People have short attention spans, especially when they are walking through areas with considerable amounts of foot traffic. So, your message needs to be brief. A god rule of thumb is to make the text on your banner fifteen words or less.
Some try to clutter their banners with fancy designs, sever lines of text and many flashy colors. As tempting as this may be, you do not want to do this because this can cause confusion to onlookers. You must make sure your banner conveys a clear message so there is no doubt about what you want to tell your audience. It is advantageous for you to put no more than fifteen words of text, a logo and a well-selected image on your banner.
Since you want your banner to last for a long time to come, you want to craft your banner from first-class materials. Vinyl is the most common material choice for constructing banners because it is durable and can survive in all sorts of weather. If you are looking to make signage with the same banner design, you should consider SEG frames for their high-quality material that will surely make your design stand out.
Following all eight of the above outlined banner design tips will ensure that prospects will turn into paying customers. What is more, your banner will be something that you are proud to display as it will represent your brand well and help brand your business.