With every industry being so competitive, it can be hard to differentiate yourself even in something as unique and diverse as the beauty industry. With so many different salons popping up and with the impact of COVID still being felt, there are many things that you can do to make yourself different from the rest and regain a competitive edge. Let’s show you some simple ideas that could make a big difference.
Focus on the Experience
Because it’s not just about the best haircuts or the best pampering routine; the fact is that when you are trying to create an amazing experience for someone, you’ve got to firstly diversify your services but you’ve also got to make sure the customer doesn’t need to feel like they have to make an effort. They should just have to enjoy being pampered. It’s also worth pointing out that people want to come out feeling a lot better about themselves, despite the amount of money they’ve spent! You can focus on making people feel better about themselves through subtle treatments. Something like PDO threads has been very popular because it is a very minimally invasive treatment but still makes your skin look amazing. When you bring something like this into a beauty salon and focus on the experience, you’ve also got to make sure that they don’t have to worry about anything.
Focus on the Follow-Up
After your guests leave, you need to make sure that they are going to return to you. You can follow up the experience in so many different ways. A simple text message asking them to rate you out of 10 can help, or you can make the experience more personal by sending a “thank you” note. These little things go a long way to create a deeper connection with customers which, in turn, will result in a more loyal guest. Because we need to focus on the human connection, this is why little follow-ups make all of the difference.
Increase and Improve the Simple Rituals
You may focus on skincare or hair care, but you’ve got to remember that those little things can all add up to an amazing experience. For example, if you are shampooing the customer you can do other things to filter into this ritual, such as a scalp massage, relaxing music, and anything else that adds to the experience. Because the fact is they can shampoo the hair at home, you’ve got to elevate the experience beyond what they expect!
Bring It Back to the Community
It’s not just about making sure that you use marketing strategies to appeal to people that live nearby, but you have also got to give back to the community. You can build relationships with guests in many ways. But you can also start to get creative in giving back to the community. You can volunteer for a local charity or host an event such as a fundraiser to build relationships with guests and improve every single aspect of your business.
