Now more than ever, consumers have seemingly endless choices when shopping. As a business owner, you want to do everything you can to attract customers and get them in the door. One way to do this is to make your store noticeable from the street. Here are four ways you can do just that.
Utilizing bright, eye-catching colors is an easy way to make your store stand out. Use colors that will pop and grab attention, making sure to choose those that still complement the theme of your business. You could use color to add accents, change the color of your building entirely, or even have a mural painted on the wall to make your business a vibrant landmark in your city.
If you’re driving down a street of businesses that all look similar and suddenly see one with lush flower baskets, carefully manicured topiaries in pots, and welcoming chairs or a park bench, that is the store that is going to catch your eye and pique your interest. These special elements make your store more inviting and interesting. Unique architectural elements are another great way to differentiate your store from its counterparts. You may be limited by local building codes, however, so be sure to do some research beforehand.
Digital signage is a great way to advertise sales or promotions as well as display your store hours. You can also use it to show off your product offerings. Digital signage is eye-catching, especially at night, and can be easily tailored to change with the seasons. This is a cost-effective means of keeping signage fresh and relevant without constantly spending money and adding out-of-date and expired promotional signage to the landfill.
Window displays are another great way to grab attention and get people in the door. Make sure your displays are well-lit and change them often to keep things fresh. Use this space to create magical holiday scenes, feature sneak peeks of special events, and of course, blast your best sale items! Consider this space an ever-evolving, prime real estate section of your business that is always an attention grabber. Why not feature live demonstrations or fashion events if your windows are at ground level? If they are raised, consider using animatronics to create a movement that will captivate passersby.
By following these tips, you can make your store noticeable from the street and ensure that potential customers know you’re there. Not only will they see your store, but they will also be intrigued enough to come in and explore.
Meghan Belnap is a freelance writer who enjoys spending time with her family. She loves being outdoors and researching new topics that help to expand her horizons. You can often find her buried in a good book or out looking for an adventure. You can connect with her on Facebook right here and Twitter right here.