What’s a non-VBV gateway? It’s a term some will know, while it might be completely mystifying to others. The expression means a payment gateway that doesn’t need to be verified by Visa.
Non-VBV gateways won’t be needed by every business entity, but some require them. Let’s talk about a few features of these gateways that set them apart. By understanding their uses and features, you can easily figure out whether your company will need to utilize them.
Less Effective Fraud Prevention
While many features of non-VBV gateways are considered positives, there are also some negatives. A major one is that there is not an extra layer of security with non-VBV gateways that you get when you use one of their counterparts with Visa verification.
This means they may be more vulnerable to certain types of fraudulent activity. It’s something you need to watch out for if you’re going to be using one.
There’s a Verification Step Users Must Take
There is also a verification step a user must take when they use a non-VBV gateway, or more than one. The exact nature of them may vary. If you’re going to utilize this type of gateway, though, you’ll certainly want to double check to make sure that this type of verification is in place and working.
You Can Increase Transaction Volume with One
One thing that many eCommerce store owners like about non-VBV gateways is that when you set one up, it’s typically capable of increased transaction volume. If you have times of the year when you get very busy, you will probably appreciate this.
There’s a Lower Entry Barrier
If you use a Visa-approved gateway, it’s sometimes a little more challenging to get past the security restrictions. Setting up a non-VBV gateway on your website, though, is often faster and simpler because there’s a lower entry barrier.
The Checkout Process is Simpler
Accompanying the lower entry barrier is a simplified checkout process. This is something that’s agreeable for both merchants and their customers if you’re running an eCommerce business model.
There Are Not Typically Security Questions
While there are security measures that a non-VBV gateway user must get through in order to make a purchase, security questions like a mother’s maiden name or the name of a cherished family pet are not among them. Most users like the absence of these questions, since setting them up and having to answer them again and again can be annoying.
There Are Not Usually Passwords
A non-VBV gateway can also typically be accessed without the need of supplying a password. If a customer is going to be using the same website repeatedly, that’s another feature they are likely to enjoy.
Non-VBV Gateways May Be the Only Payment Method in Some Instances
One final feature of non-VBV gateways that’s worth mentioning is that some types of businesses, especially online ones, may need to use this option because others simply aren’t viable. This is sometimes true of companies that offer gambling, NSFW content, weapons, etc.
