Business

Why Your Small Business Needs a Lawyer

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When you start a business, hiring a lawyer probably isn’t the first thing on your mind. You might think that you can handle everything yourself, and there won’t be a need to get a lawyer involved in anything until your business has reached a certain size. But there’s no business too small for hiring a lawyer. You don’t necessarily need one on your staff, but it can be useful to have someone in your contacts or even pay a retainer to someone you might need regularly. Before you dismiss the idea completely, consider these key reasons for having an attorney on your side.

Protect Your Business

You might not like the sound of it, but your business could be sued at any time and for any reason. If you do get sued, you can, of course, begin the search for an attorney. But by then, the damage could already be done. It could affect your reputation and your finances. While you can’t completely prevent people suing you, you can take steps to lower the chances of it happening. A lawyer can give you the advice you need to keep your business safe and avoid any serious problems.

Make Contracts Watertight

Getting contracts right is essential in business. You need contracts that protect you, but your clients, suppliers or anyone else you work with also wants to make sure that the contract benefits them. A contract lawyer specializes in making sure all of the contracts that you deal with are up to scratch. They will learn to understand your business and how it operates. Your attorney can prepare standard contracts for you to use with clients and suppliers, as well as help you to check over contracts that other people send to you. It’s worth having someone to deal with your paperwork for you.

Image from Pixabay

Have Access to Important Connections

Working with a business lawyer can be a great way to make sure useful connections. Firstly, you have your lawyer on hand if you need advice or help. You can also ask them to refer you to other legal professionals if there’s something that they’re not best placed to do. You could even make some useful connections in the business or political worlds. Any legal professionals like Mike Crapo move into politics. Your attorney could have valuable connections like these that can help you out if you need a favor or for various other reasons.

Safely Grow Your Business

As you grow your business, you can find yourself dealing with a lot of legal issues, from intellectual property to buying real estate. Every new issue that you need to deal with might require help from a legal professional, especially if you want to avoid any serious problems. It’s important to remember, however, that you might need a different attorney for different matters. Some might specialize in contracts, but others are more familiar with real estate or patents.

Keep your business on the straight and narrow by having an attorney in your contacts. You should be able to protect your business, no matter how big it is.

A Brief Guide on Evolving From Startup to SME

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Startups are constantly under pressure to keep their head above water and ensure that they can stay relevant. It doesn’t take much for a larger company to bully a startup out of existence, and there’s nothing worse than a slow and painful company death that not only wastes money but also time.

So to keep your business successful, we’re going to help you by offering a brief guide on how to evolve your startup into an SME with minimal stress and maximum efficiency.

Fail Faster?

Failing faster is a mantra that entrepreneurs swear by, but as with any controversial statement that is misunderstood, it’s often over exaggerated. Failing faster doesn’t mean to quite literally fail faster, and it also doesn’t mean that you should give up your business and run it into the ground just for the sake of failing. Some people assume it means pushing boundaries to see how far you can go with an idea, but the reality is that you can’t exactly use that as a method of failing faster.

Failing faster is another way of saying “learn faster”. You learn through failures because you figure out what you did wrong and how to fix it. The idea of failing faster is so that you can understand what mistakes you made so you can correct them the next time around, and this is a key of evolving from a startup to an SME. You need to realize what you’ve done poorly and how you can improve your next project.

In short, you need to fail in order to grow your business, but it takes a lot of time until you’ve built up the necessary knowledge to learn efficiently from your mistakes. Many people consider failing faster to be a ridiculous way to learn and progress, but in reality, it’s one of the fastest ways to improve your company and your practices as long as you’re consistent and mindful.

Recognizing When You Need Help

Another common issue with startups is that they’re typically very stubborn. Many companies refuse to rely on outside help, believing it to be too expensive, or saying that their employees won’t learn much if they rely too much on outside help. However, outsourced IT support, outsourcing repairs and other services can be incredibly important to the productivity and efficiency of any business.

It’s important to realize that you can’t go alone, even as an entrepreneur with a small startup. Services need to be relied on if you want the best from your business and to actually make a profit while also growing your business. Be it community management, social media assistance, computer repairs or technological advice, make sure you outsource any services that you’re unfamiliar with or don’t have much experience with.

Final Words

Growing a business from a mere startup is a challenging task, but with the right mindset, it’s possible to make great strides and surge into the industry. Evolving into an SME is no easy task, and it comes with many unique challenges that are bound to trip you up. However, by recognizing when you need help, it’s entirely possible to overcome those problems.

Customer Loyalty: Does Your Small Business Have What It Takes To Keep It?

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Customer retention is a difficult topic for a small business. It’s not that they can’t keep the customers, it’s getting them in the first place that’s often the problem. Small businesses often flounder before they have a chance to grow and a lot of that is to do with their placement as a small fish in an ocean of sharks. Whether you are running a small business store on Etsy, or you’re marketing yourself as a solopreneur who is offering a solution to a problem, you need to know how to retain your customers so that they trust your mini brand – even before it becomes a mega one.

Returning customers are crucial to the success of a small business and the way to get them coming back for more is in your retention strategy. You need to be so good, that customers see what you’re doing and fall in love with it. It’s ensuring that you work closely with IT experts to roll out your carefully crafted software to other companies, working with agile testing teams and pushing yourself to do more for your customers. Online customers spend three times more money than customers do in store, and if the service that you offer – or the solution you provide – is one that is effective and reeks of perfection, you’re going to see loyalty from your customers. You are the only one who can decide whether you have what it takes to retain your customers, though, and if you can’t, you’re going to sink. Here are four short ways to create that customer loyalty that’s going to secure your bottom line.

Experience Peaks. Customers will buy whatever they’re interested in, but you need to keep them hooked for more. If they’ve enjoyed the product that you sold in the first place, they’ll buy again. However, you need to keep the deal sweet. Maybe once customers have bought from you once, you then send a discount code to them to be able to buy again. The promise of the same product that they love being cheaper is a bonus and keeps the experience peaked for them.

VI-Party. Most people don’t like getting unsolicited emails, but customers who sign up with your product will expect to be notified of changes, upgrades and extras. Give them loyalty points and an early access pass to new releases. They’ll love the exclusivity and it keeps them coming back to you for more of the things that you offer.

Get Online. Whichever way that you do it, you need to be where your customers can connect with you. Get onto social media and be a part of the community. Having access directly to the people in charge of the product that has been sold is a bonus for customers and they can feel like they are heard.

Stay Passionate. You’ve made something successful enough for people to want to keep coming back for more. All you need to do now is ensure that you keep up the momentum that you’ve set for yourself.

Customers will always go with the popular brands; make yourself one of them and keep your loyal base coming back for more.

Start Spreading The News: How To Get People Talking About Your New Business

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Are you preparing to launch a new business, or you are trying to find your footing in the market? Whether your business plans are still in the pipeline, or you’re already up and running, it’s crucial to have plans in place to get your name out there. If you’re keen to get people talking and start enjoying the sound of the cash register ringing, here are some tips to bear in mind.

Drawing up your marketing strategy

If you plan to take control of marketing your business, the first thing to do is formulate a strategy. Marketing isn’t as simple as designing a website or printing out some branded business cards. To succeed, you have to be able to communicate with, and appeal to, your target audience and find a gap in the market. There are myriad marketing methods out there, and often, it’s best to focus on a few platforms that are likely to attract attention from the right people. You want to ensure that you’re reaching out to customers who are going to have a genuine interest in your products and services and your brand. Covering every method may seem like a good idea, but you’ll probably find that you’re wasting money on avenues that won’t deliver rewards. Think about your ideal customer, the demographic you’re aiming at, and the kinds of products or services you’re selling. If you’re selling clothing online and you’re hoping to attract females aged between 18 and 35, you’ll find that social media, email marketing, and SEO are a lot more effective than flyers or press adverts, for example. Use market research to determine which methods would be most beneficial for your brand. Once you have a strategy, the next step is to implement it.

Picture sourced from https://pixabay.com/en/arrows-marketing-strategy-startup-2029169/

Considering outsourcing

If you run a business, no matter how large or small, you may find that there are certain tasks that match your skill set, and others that cause you concern. If you don’t have experience in marketing and you don’t have in-house marketing executives, it makes sense to think about outsourcing this element of the business. Marketing can have such a significant impact on the success of a new venture, and it’s crucial to get it right. If you’re not keen on recruiting members of staff with marketing expertise, working with an external company may provide the ideal solution. Look for digital agency value add services or think about hiring freelancers if you need help in designing and implementing an introductory campaign. Outsourcing enables you to access to skills you need, but it can also save you money, as you won’t be adding to the payroll over a prolonged period of time. When looking for agencies or individuals, take your time to look at portfolios, previous clients, and reviews.

Image via https://pixabay.com/en/businessmen-communication-community-786071/

Getting your name out there

Once your plans are laid out, the next stage is to get your name out there. Use the findings of your research to attract the attention of those who are most likely to be interested in your brand. Send out emails, set up social media accounts, and make sure you have a great business website, which has mobile capabilities. Consumers spend more and more time online, and if you can direct traffic to your website, you’ll have a better chance of converting leads. Share posts about your new business, encourage followers to share your links, and optimize the content on your website to drive traffic from search engines. If you’re launching a new product, or you’re opening a business like a salon, a store, or a restaurant, it’s a fabulous idea to plan an event, and you can share the details and send out invitations through your website and social media platforms. When your website is up and running, and you’ve got active social media accounts and an SEO campaign in force, make use of analytics to track your progress. If you’re covering all bases in terms of social media, for example, analytic tools can help you determine which channels are most effective, and which are falling flat. Be prepared to tweak your strategy to keep it relevant, to iron out teething problems, and to make sure you’re giving customers what they want.

Image credit https://www.flickr.com/photos/findyoursearch/5202301465

Are you about to launch a new business, or are you in the process of trying to build your client base and inform people about the services or products you offer? Marketing plays a key role in establishing a brand and attracting attention from consumers. Hopefully, this guide will help you make the right calls and get people talking about your brilliant new business.

3 Reasons Your Company Will Need Legal Assistance

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Whether you’re just starting out in the business world or you’ve been running a successful company for a while; there is never a bad time to converse with an expert legal team and make sure you have them waiting in the wings. All entrepreneurs will need specialist legal assistance at some point during their careers. It is sensible to make all the arrangements ahead of time, so you don’t face any delays when it comes to getting the help you require in emergencies. If the lawyers already know the ins and outs of your operation; they will swing into action much faster than they otherwise would have done.

Patent and trademark disputes

It is vital that all entrepreneurs apply for suitable legal cover if they plan to launch a new brand and bring original product designs to the market. If you don’t have trademarks in place for your terms and patents for your concepts; there is a chance another company with more cash could come along and blow you out of the marketplace and cost you a fortune. With that in mind, even with the right protections in place; you could still face issues, and that is why you need a lawyer. If you discover another business infringes on your patents; you’ll want to put an end to that straight away.

Employee dismissal claims

If you employ other workers; there will come a time when you have a dispute with them that you cannot resolve. Perhaps the person was late for work over and over again, and so you decided to fire them. Like it or not, employees have rights, and you can’t always take away their source of income on a whim. So, that person might end up dragging your business through the courts in the hope of reinstating their position or making a compensation claim. If you do not have legal assistance; your operation will stagnate because you will have to take your eyes off the ball.

Road traffic accidents

As a business owner, you never know when you will get a call from a semi truck accident lawyer or someone else in that industry letting you know they plan to make a claim against your firm. You become especially vulnerable to issues like that if your company makes deliveries to customers. If you have drivers on the road all day long, it is only a matter of time before one of them makes a mistake and ends up causing a smash. Without the right legal representatives in your corner, there is a chance you will end up getting a raw deal in the courtroom.

Now you know why it’s so critical to find the right legal specialists to assist your company; it is time to search online, ask associates for recommendations, and sort the wheat from the chaff. Look for law firms that specialize in the business world, and try to select a firm that has lots of other clients in similar positions to you. If you do that; you shouldn’t have too many problems when it comes to making sure you don’t get ripped off in the courtroom.

3 Types of Utilities You Want to Schedule Regular Maintenance on for Your Business

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Maintaining your business property requires regular attention throughout the year. While you may take numerous and regular steps to avoid serious repair issues and to promote the quality of your workplace, you may be overlooking the importance of utility maintenance. Your business likely relies heavily on access to electricity, water, and even gas, and these utilities require periodic maintenance in order to keep them functioning well in the years to come. A closer look reveals why these maintenance services are essential.

Electricity Service

If you do not think about calling an electrician unless an issue arises, you are not alone. However, electrical system maintenance should not be overlooked. This type of maintenance work may involve testing the existing system and identifying problem areas that require attention. Through electrical work, serious repair issues may be thwarted. Keep in mind that these issues may otherwise result in accessibility issues or even electrical fires in some instances when they are not identified and repaired as soon as possible.

Water Service

Regardless of the type of business that you run, the ability to access fresh water and to dispose of wastewater efficiently is essential. Any water service issues may result in water damage, sewer damage, an interruption of business activities and more. This type of maintenance service may include looking for small and hidden leaks, repairing minor issues that may be easy to overlook, clearing drains and pipes and completing other similar tasks.

Gas Service

While some commercial properties do not use gas, many properties do have a gas line running through the ground and leading into the structure. Gas lines may run through the building’s walls to a heating system, a water heater, a commercial kitchen, and other areas. Gas maintenance service usually includes an inspection of the main gas line and other gas pipes as well as all connections to identify leaks. Even a minor gas leak can have dangerous consequences and should be fixed immediately.

Some issues with utilities may be easy to identify, but others may remain hidden from the property owner or tenant for weeks or months. Many issues with utilities may result in significant property damage and even physical harm to you, your employees and your customers. If you have not serviced your utilities recently, now is the ideal time to schedule maintenance. Remember to add this type of property maintenance to your annual schedule so that you do not overlook it in the future.

Meghan Belnap is a freelance writer who enjoys spending time with her family. She loves being in the outdoors and exploring new opportunities whenever they arise. Meghan finds happiness in researching new topics that help to expand her horizons. You can often find her buried in a good book or out looking for an adventure. You can connect with her on Facebook right here and Twitter right here.

Want To Maintain A Special Relationship With Your Customers? Use These Tried And True Strategies

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What makes your business great? Well, a big part of it’s you. Aww, don’t go blushing on me now. Seriously, it’s your spark of inspiration, your drive and your passion that built your business up from nothing. Your employees look up to you and you take your role as their leader very seriously. Speaking of your employees, they’re no slouches either. They’ve taken your ideas and run with them, using their initiative, their imagination and their work ethic to take your ideas and combine them with their own to take your enterprise to a whole new level. You’ve rewarded them in kind by training, developing and promoting them and ensuring that they’re fairly remunerated for their efforts. Then of course there’s the outsourced help that allowed you to get the specialist provision you needed without the staffing overheads. But there’s one vital component without which it would all be for nought… That’s right. Your customers!

You value your customers and acknowledge that they are the lifeblood of your business. You appreciate their loyalty and want to ensure that you retain their harmonious relationship with your business. But you’re not sure how to maintain this relationship or where to divert your efforts and resources. Here are some strategies to help you to do exactly that…

Your blog

Your blog is arguably your greatest asset when it comes to retaining your customers and improving your enterprise’s SEO. Keep customers coming back for regular, engaging and well written content and not only will you earn their loyalty, you’ll establish yourself as an expert in your chosen field with insights, thoughts and opinions well worth heeding. Just don’t besmirch your blog with low quality content sourced by cheap overseas content farms.

Email newsletters

It’s a tried and true means of customer retention, but one still worth considering even in 2018. Email newsletters offer customers a sense of exclusivity. You can include special promotions and offers designed exclusively for them and you can give customers the opportunity to peak behind the curtain at new developments within your business. Just check out https://www.palomasoftware.com/postman/email-newsletter-software/ to see why email newsletters are a worthy investment. Just make sure that they are only sent out to customers who opt in, especially if you do business in Europe and don’t want to fall afoul of GDPR legislation.

A rewards scheme that gives customers more of what they want

Different customers will be drawn to your business for different reasons and each will want something subtly different from a rewards scheme… So develop one that’s flexible and gives your customers the opportunity to get more of what matters to them. This is where market research becomes an extremely valuable tool. When you have a rewards scheme that’s tailored to the explicit needs and desires of your clientele, you’ll not only enjoy their loyalty, you’ll enjoy knowing that your business is catering to them as effectively as possible.

Your customers are the best and as such it behooves you to take steps to show them how much you appreciate them!