5 Pro Tips To Update Your Business Printed Materials

Companies who focus ideally on both print and digital marketing create better business opportunities as compared to the ones who do not incorporate both measures for their advertisements. Since the inception of digital media, people had begun to renounce the fact that print media is an effective tool for advertising. However, over the time, printed materials have undergone various changes and upgrades which has aided in their comeback in the industry as an even stronger and significant tool. If you are willing to take your business a step ahead with the best in class printed materials, here is a list of points which will help you achieve that without a fail.

Interaction is the key

One of the basic elements which will make your printed materials better than ever is increasing its interaction level. The more interactive your material is, the easier it will be for your target audience to relate to it and consider it. Provide information in a manner that they should be persuaded to take a thorough look at your printed material. Keep it engaging and conversive for desired results.

Present yourself good visually

The better visuals you create for approaching your customers. The easier it will be for you to reach them and increase your sales. There are greater chances that only a small part of the target and potential audience will read your printed materials but this percentage increases significantly if your improve your visuals. Everything which seems appealing is sold easily so focus on the visual presentation your printed material.

Increase brand information

Another way of improvising your printed material is by increasing the content of valid information. A study shows that majority of readers leave the content before reaching the part where the company has provided information about them. Increasing brand information will provide you with better chances of being noticed by the customer.

Personalize it

A factor of personalization shows that you have put in efforts to approach the audience. Personalization is not just a factor of digital marketing, in fact, it can do wonders when incorporated in printed materials as well. Make use of variable printing which helps in personalising and easy segmentation of ads. Customising and personalising an ad can be a complex procedure but the more your efforts are visible, the higher returns you are ought to achieve. 

Improve your designs

It is important to understand the benefits of ideal designing for your brand in your printed materials as it can provide you significantly great benefits. If the design on your material seems to be professional and polished, there are higher chances that your customer will stay on it. Your best bet is to hire a professional print designer for attracting the customers. Contact Manchester printers as they might be helpful in this respect.

Use both for a greater good

As mentioned earlier, single handedly digital or print marketing cannot give you the benefits which they both together can provide for you. Allow your print materials to increase your online and the same way let your online marketing be beneficial for the print materials. Work them together in order to maintain dynamic motion.

With the above mentioned points, any brand will be able to make the most of their printed materials and get acknowledged by their potential and loyal customers. Let your brighter side shine with the best of your print advertising. Spread the information by sharing this article with your friends.

Guest author,  Andrew Smith, is the Director of Andrew Smith Print Ltd and has 35 years of experience in providing business print solutions, to help small and big enterprises enrich their marketing campaigns.​

Signs That Your Company Is Growing Faster Than You Can Manage It

Who wouldn’t love to grow their business? It usually means more attention, more profits and more ideas, but there will always come a point where you’ll realize that your business is actually growing faster than you can manage it. If you want to detect the early warning signs that your business is growing out of control so you can manage it better, then here are a couple of things to look out for.

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  1. Your infrastructure is starting to cost too much

If your basic business infrastructure, such as paying for cloud services and salaries, is costing you far too much of your budget, then there’s a good chance that you’ve started to outgrow what you can manage and you might need to start shuffling your money and removing expensive services like freelancers and outsourced work.

  1. You’re running out of space to grow

Physical space is another concern. You can easily run out of office space if you’re not careful and you’ll want to ensure that you always have extra space for new employees to work and storage space for your products.

  1. You’re hiring people far too often

If you find yourself hiring people for every little task, then there’s a good chance that you’re going to run out of money extremely quickly. You’ll need to start training employees instead of just hiring someone for every problem you encounter.

  1. You’re investing in things you know nothing about

Whether it’s a laser drill, networked devices or a powder coating booth as part of your manufacturing line, if your employees are asking you to invest in things you know nothing about then there’s a good chance you’re starting to grow beyond your knowledge. Regardless of if you’re planning on upgrading computers or adding a laser drilling service as part of your workflow, it’s a good idea to learn more info about it so that you better understand how it plays a part in your business. If you lack this knowledge, then consider speaking to your employees and having them explain it to you without technical jargon.

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  1. Your team is starting to grow further apart

Have you ever noticed that your team are starting to disagree on more things and work less together? If so, it’s a clear sign that your business is growing large enough to need separate departments that will rarely ever speak to each other. 

  1. You and your staff are lacking in direction

If you’re lacking a sense of direction and you’re unsure how to approach your business growth or adapt to new market conditions, then you need to be wary because you could start making poor decisions that affect your success in the future.

  1. Your employees aren’t growing anymore

Once your employees hit a wall, it can be difficult to overcome it and teach them new skills. This is a problem that can be overcome with professional training, or you might need to bite the bullet and hire more agile and flexible employees to replace them.

  1. You’re failing to communicate with your customers

Lastly, if you’re failing to communicate with your customers in a meaningful way then it’s possible you’re starting to grow too large for what you can handle.

So, You Want to Be Your Own Boss? Take These Steps to Succeed

It’s 2018, and the climate is perfect for entrepreneurs of all sorts, hence the growing number of people who are starting their own businesses, and successfully so. From stay-at-home parents, students, digital wizards, all the way to fully-developed remote companies, there’s a whole range of profitable careers you can tap into directly from your sofa.

And what makes it even more appealing is the fact that nothing prevents you from growing your business globally. However, as dreamy and perfect as all of this sounds, there are several key steps you need to take in order to make your way through the crowd of home-grown businesses.

Do what you love

And what you are brilliant at, since being average in this day and age will not get you too far, especially if you have to cover your own business expenses for the time being. The same goes for a business started out of passion, but without a clear idea of whether or not your product or services are actually needed, so you need to consider if there is a gap in the market for what you are offering.

Spend some time (but not forever) thinking about and brainstorming on everything you could see yourself doing for hours on end, with enthusiasm and vigor, and assess whether or not you are actually good at it enough to make your business attractive and stand out in the market. Love is where it starts, but skill and need are also essential.

Create a business plan

Now that you have established your ideal profession and analyzed the market to learn that it’s actually needed, you need to put it all in perspective. A business plan should include every single branding, marketing, communication, production, advertising strategy for the next year (or more), along with measurable metrics, milestones to track your progress and alternative routes for added flexibility.

A detailed business plan still makes room for adjustments on the go, because you can never fully anticipate market fluctuations or prevent slumps in your marketing campaign performance. You need contingency plans that will help you run your business even when things are slow or you come across an unexpected obstacle.

License and registration, please

Of course, before you start working on developing your business for the customer, you need to cover the legal bases that will make your company a recognizable legal entity in your country (or the entire world). From obtaining a federal tax number, completing company registration forms for your business, getting the needed licenses and certifications, to deciding on bookkeeping systems, it can take some time to make your company come to life from a legal perspective.

It’s unwise to do both the legal and the creative aspect simultaneously, since you might find yourself overwhelmed with work, and the complexity of each task may vary from one profession to another. Getting to know your country’s laws and regulations is a must for a business that wants to have a long and prosperous life.

Learn about your target customers

Who is your product or service intended for? How do you envision your ideal customer? Where can you find them, where do they spend their time? What sort of communication channels do they prefer and what language can they relate to? What’s their average age, most common occupations and anything else that makes them who they are?

Understanding your future clients means that you have shifted your view from your product itself to the person for whom you are creating the brand. This information and analysis of it may lead to adapting your product or its presentation to make it more appealing, or completely rethinking your brand identity to have a better chance at establishing trust and offering value to your customers.

Keep learning

Even if you are starting your business with a decade of experience in the field, it’s crucial that you stay open-minded to new ideas, concepts and discoveries emerging every day. As you develop your company, you will need to keep up with the trends in your profession, so that you can stay in the forefront and offer more quality than your competitors.

Do your best to take online seminars, attend networking events, take up additional courses and education whenever possible. These added skills and certificates will only add more value to your brand and give you more skills with which you can keep your company strong.

Control your environment

A seemingly insignificant factor that has brought many a home business to its knees is the mere atmosphere of where you do your work. Just like you put so much time into defining your talents and your business, you should adapt your home to have a designated work area.

It doesn’t have to be an entire room, as long as you know how to steer clear of distractions such as your TV, private social media profiles and other irrelevant notifications. Create a work area that will inspire you to work, create and devote yourself to your work, and be mindful of the time you spend growing your business – although it may be a pivotal segment of your life, don’t let it consume all of your time. Make sure you stay healthy, lead a social life and expand your horizons, because you never know from where your next favorite project may come!

 

Guest Author is Alex Williams is a journalism graduate, and a rookie blogger trying to find my luck. Blogs are the perfect opportunity for presenting yourself to wider audience, getting the chance to showcase my expertise and receiving recognition. Alex is a regular contributor at Bizzmark Blog

 

 

Adding Value to Your Organization – 5 Reasons Why Servcorps Executive Suites are Beneficial to Your Business

The thought of an executive suite just drips elegance. It makes a client think of luxurious décor as well as power and influence. As a large or small business owner, this is what you are looking for. Make it hard for the client to say ‘no’ to your sales pitch. With the right location, a spectacular office space, and ringing telephones, your business will get the win as they have the appearance of a well-oiled machine.

Take a look at http://www.servcorp.com/en/executive-suites/ to investigate and sign up for a virtual office space including an executive suite for your business.

Keep reading to be informed of the top five reasons why Servcorps executive suites and virtual offices are beneficial to your business.

Prestigious Address

One of the most important things you can do for yourself as a business owner, is to find a way to break into the business district in your city. The rent can be expensive in this area because this is where businesses want to be.

With Servcorps virtual office plans, you can be in the heart of the city in an executive suite with a prestigious address for your marketing material as well as your client meetings. Not only will your office be adequately supplied and functional, but you will also receive a beautiful view of the horizon whether you are in Chicago, New York, Boston, or Los Angeles.

Luxurious Décor

Your executive suite will be just that, sweet! It will have the finest details and exceptional quality. The fabric will be high-end leather with marble tiles. You will notice granite counters or other high-end material in your office as well.

In addition, the agency will be fully stocked with office supplies and equipment as well as beautiful artwork and a huge bay window to take in the view. This will have your prospective clients signing on the dotted line in no time!

A Fully Trained Team

An executive suite with Servcorp gets you many benefits, but one of the most crucial to your business is the support and assistance you will receive from your team. Servcorp has two dedicated team members to support your business. They are there to answer questions and assist you with anything that is not familiar, or you have concerns with. You also have an IT team at your disposal to help with any problems or ideas you have about your business.

Lastly, you will gain a dedicated receptionist to answer your local telephone number, take messages, and greet guests, as well as mail couriers to pick up and drop off packages and other business deliveries to you daily.

Global IT Network 

One of the best services you receive with a virtual office and an executive suite, is the no hassle technology that comes with your monthly contract. You will have delivered the fastest internet speed with one GB fibre internet connection. In addition, you will gain video conferencing, secure fax machines, printers, and copiers. You will get free calls across locations as well as call routing technology.

In-house IT support keeps your business running smoothly without any glitches and voice infrastructure gives you global number portability, a local phone number when travelling, and VoIP capabilities with a Cisco end-to-end voice network.

Amenities

In addition to the significant benefits and advantages you receive with virtual office solutions and executive suites, you also receive many amenities. Some of these additional perks include free coffee and tea all day while working. You have free and secure high-speed Wi-Fi for all your needs. You are a community member of Servcorps 40,000-business global community to bounce ideas or other business questions off of, and free access to coworking spaces. These are just a few of the multiple benefits your business receives when using executive suites.

Why an Executive Suite Can Be a Benefit to Your Small Business 

Why do companies like virtual office solutions? There are many reasons, but the primary reason is that they work. How many other traditional office spaces can give you the peace of mind, lack of overhead costs, beautiful view, high-end décor, industry-leading IT support, or a fully functional and trained team that a virtual office can? With a one-month minimum term and a one-month security deposit, you can have the business space of your dreams for an inexpensive cost.

When the expenses are compared to a traditional office space versus a virtual office space, the executive suite wins every time because it is the way of the future. Costs are kept down by not taking out a business loan for overhead and other expenses. Can your current rental office space do that? If not, investigate Servcorps virtual office solutions today!

Breathe New Life Into Your Business – Consider A Rebrand

Making the decision to rebrand your business is not a step to be taken lightly, however most companies at some stage will undergo rebranding. Rebranding if carried out carefully can update the image of a company, keeping it current and fresh. Of course rebranding should not occur frequently as this would cause confusion and mistrust amongst consumers.

There are many reasons why a company decides to rebrand, perhaps the company has launched a completely new range of products, they may have merged with another company or they may want to simply stay on trend, in line with their competitors.

Before deciding on a total rebrand, look carefully at what you would like to achieve. It is possible that only parts of your brand needs updating or maybe a few tweaks here and there would suffice.

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What steps should be taken for a successful rebrand?

Focus

For your rebrand to be a success you really need to focus on what your brand is all about and who your target market is. Carry out market research by asking for opinions on possible logos and colours. Describe your brand in words and see if the images and designs you have chosen communicate the same message.

Design

Once you have a clear idea of what your brand is aiming to say, it’s time to start designing. Don’t be afraid to be bold, as you will want your brand to stand out over your competitors. If you take part in trade shows your tradeshow displays  need to make maximum impact and a strong recognisable logo will help you achieve this.

There are experts available to hire, who will help you create the perfect brand, you may feel that this is an expensive option, but having good branding is crucial to business success. Ensure you stay in the loop when outsourcing branding to ensure your vision is effectively communicated and created.

Careful consideration should be taken when deciding on fonts and typography in your logo and promotional material. Often a brand can be recognised simply by its typography – think Coca Cola!

Launch

Once you have integrated your rebrand across all literature, websites and media platforms it is time to launch your rebrand. This is a process very similar to the one when you launched your business in the first place. The main exception to launching a rebrand in comparison to a new brand, is that you will want to keep your existing customers, as well as attract new ones.

It is important to ensure your existing customers are aware of your rebrand and why you are doing it, they will want to feel confident in your business. Keep customers informed throughout the process and answer any queries accordingly. Your customers are valuable assets in attracting new customers both during the rebranding process and after your launch.

To conclude rebranding can breathe fresh life into your business, but it should be done with focus and planning. Try to avoid confusion and place emphasis on keeping existing customers on board. Your logo and brand is your identity within the market place, so it is crucial to get it right.