Using #Gamification to Engage Employees

What do we mean by employee engagement?

Employee engagement is the emotional commitment the employee has to the organization and its goals. This emotional commitment means engaged employees actually care about their work and their company. They don’t work just for a paycheck, or just for the next promotion, but work on behalf of the organization’s goals. When employees care—when they are engaged—they use discretionary effort.

Engaged Employees lead to…

  • higher service, quality, and productivity, which leads to…
  • higher customer satisfaction, which leads to…
  • increased sales (repeat business and referrals), which leads to…
  • higher levels of profit, which leads to…
  • higher shareholder returns (i.e., stock price)

Many organizations have created employee engagement strategies that include gamification. Why Gamification? When done correctly, gamification can inspire, motivate and help team members collaborate more effectively and more organically overtime.

Salesforce’s JP Rangaswami – Engage Employees and Drive Innovation with Gamification

Loyalty 3.0: Big Data and Gamification (GSummit SF 2013)