Is Your SEO Game Plan a Winner?

Whether you run a large business or one with just a handful or few dozen employees, being cognizant of search engine optimization (SEO) is something you should never take for granted.

SEOAs various reports show, more and more consumers are going online to search for and buy products and services. Now just imagine if your website has a low page rank (PR) and does not pop up among the top searches in your respective industry.

Is that something you are willing to chance, especially when many businesses are oftentimes fighting for each and every consumer dollar?

In the event your SEO knowledge is not where it should be, consider some of these tidbits as to why you need an SEO game plan, one that and others can offer you:

  • My website has fallen and can’t get up – If your website is on life support, your business may be too. The days of consumers calling you on the phone to order something or visiting your office/store of course still exist, but online shopping is growing by leaps and bounds. Even if a consumer chooses not to buy from you online, there’s a very good chance he or she is browsing your website for product and service information.

If your site has a low page rank, there stands a good chance your competition will grab their attention first;

  • Website marketing is key – Whether it is budgetary issues or just a lack of marketing expertise, too many businesses fail to market what can be one of their biggest assets, their website. By creating a prioritized SEO action plan, you and your SEO consultant/team can market all your site has to offer, including what should be relevant content (how-to and tips material), product and service analysis, and Q & A’s to help consumers;
  • Be relevant – Finally, your SEO game plan means doing keyword research to see where your site can attain its best rankings. For example, if you are a travel agency in Miami, Fla., you don’t want to only show up in a generic travel agency search. Make it so you are at or near the top when consumers Google “Top Miami travel agencies” in their search. This way you are in a much better position to get business than if you’re stuck in page 3 or 4 of the search engine.

If you’re not in tune with how to do SEO for your business, make it your business to find someone to help you.

Not doing so will rank as one of your top mistakes when all is said and done.

About the Author: Dave Thomas writes for a variety of websites on topics such as social media and marketing your business.