SEO

Rating Data and Local SEO: Turning Reviews Sites Helping You Further

/ nancyrubin

Buying online products or services is always intimidating for me. And not just me, consumers mind get flipped with the following sort of questions:

  • Is the seller legitimate?
  • Is the product reputable?
  • Could I get this item at a lower price elsewhere?
  • Am I likely to be scammed or dissatisfied with my experience?

You faced it somewhere while contemplating a deal. Didn’t you?

To most of us, the next logical step is to look around what others are saying about the seller and the product. Of course, we Google that.

Statistics:

  1. 72% of buyers don’t commit purchases until they have gone through reviews –Insights from Testimonial Engine.
  2. 93%of local buyers consider online reviews to make their opinion about a company –BrightLocal 2017 report.

If you Google “flooring companies Vancouver bc”; Yelp will be the first search result.

It’s just one query; there are a lot. Every industry keyword with every location – Google loves to rank Yelp at the first page.

Embracing Yelp

Yelp comes as the first name that’s so much synchronized with local ratings and reviews. With an average of 138M site visitors every month, its 206th most popular website globally according to Alexa.

While the site has nearly 4.7M visitors daily, it results in 200K calls daily to businesses. Statistics say that 98 percent of Yelp users made a purchase from a business they found on Yelp.

Well, Sites like Yelp, YP, Hotfrog or CanPages do have an impact on businesses. And these rating websites seem a good thing for your business, right? Leaders like Stigan Media suggest retailers go for Digital Ads this holiday season. They should bring more foot traffic and page views on your website.

Do a check.

Here’s the deal with rating and review sites.

Yelp, YP, or Angielist are more of competitive battlefields,and they use to stack businesses right there among each other making it easyfor buyers to comparison suppliers. A couple of bad Yelp reviews can easilymake Yelp users move to another store. If your listing does maintain a highrating, competition is still fierce.

Data Proof: Studies have concluded that only one five star difference on Yelpcan influence the user’s decision to choose one service provider over another.
Let’s consider an example to understand the behavior of Yelp’s Sphere.Let’s say the agency, DC web design Ottawa paid for a potential buyer to click on a search ad, and the paid click can get user’s attention on another competitor on Yelp. You can feel the risk. It’s just areal barrier local service providers handle.

They pour efforts, time and their money into beating out the competitors to get their advertisements in the top-ranked pages with the sole intention of getting valuable clicks, and ideally converting them into customers.

But that’s not enough.

Savvy online buyers land on a service provider’s website. Then they’ll move to Google Places, or Yelp or Angie’s List where they can verify that whether business and services are credible. They’ll compare reviews, prices and customer services with other competitors before finally making the decision to purchase.

Wait. Is this thing a solution?

What’ll be the outcome if visitors referred from paid clicks don’t have to leave your website to see what others are saying about your services? Can a strategic stream of ratings or reviews embedded on your website make the difference? Yes, it will work. Many businesses enforce this thing in their UI design. It would surely enhance users’ experience, put your credibility easily visible and further help visitors making their decision to purchase.

Possibly, this can help you build credibility and trust with the many visitors came from social platforms or paid clicks. This would remove any chances of getting land your paid visitors to your competitor’s listings.

Encourage more and more of your existing customers to leave you feedback on Google maps, Facebook Page, Yelp, Angie List, YP and elsewhere.

Some tips to get it done in a well manner:

  • Don’t do it manually. When data is less, you can put it manually. But in the case when you’ve bulk data to upload, it becomes time taking. Embrace marketing automation applications that enable webmasters to smoothly integrate ratings into the website and update them as soon as you get new reviews.

  • Don’t try to do all reviews five out of five. Feed some average ratings between the perfect fives, so you appear more authentic and trustworthy; rather than looking like a manipulative guy with customers’ reviews.

  • Some clients do reviews their own even before you ask them. Either they are extremely happy with your work or they have complaints to show to others. Try to get the ratio of pleasant reviews/angry notes as high as possible.

An average user goes through seven reviews to buildhis mindset about a company. Google seems to give a decent weight to reviews inlocal rankings. It’s one of the major ranking factors when an agency like SVPruns a local campaign. What are your thoughts on it?

Aggregately, users go through seven online reviews before building an opinion about a provider. Google also seems to allocate an immense weight toreviews when it comes to ranking local web pages. They consider it as one oft he intrinsic factors when an agency like SVP runs a localized search campaign.


Written by Shyam Bhardwaj, blogger and SEO analyst.

3 Ways the Internet Can Make or Break Your Home-Based Business

/ nancyrubin

The internet has absolutely transformed how companies do business and how consumers purchase products. This transformation has been dramatic and has affected all sectors of the economy. If you ignore how the internet has changed commerce, you will likely be left in the dust of competitors that have implemented the internet to expand their reach to consumers.

However, despite the benefits of the internet for businesses, selling your product online from your home isn’t necessarily easy by any stretch of the imagination. There are a lot of common mistakes you need to avoid. With that in mind, below are three ways the internet can make or break your home-based business.

SEO

One thing that can make or break your home business on the internet is SEO. SEO stands for search engine optimization. SEO includes the strategies that are utilized to obtain a preferable ranking on the major search engines like Google.

Google processes about 1.2 trillion searches a year. It’s how nearly everyone on the planet finds what they want on the internet. If you have poor SEO, it can certainly hurt your bottom line significantly. Definitely make fine tuning your SEO a priority. You also need to adjust your SEO over time since Google is always tweaking its algorithms.

Downtime

However, there are other issues apart from SEO you need to worry about. One of them is downtime. Downtime refers to times when your website can’t be loaded by visitors or refuses to operate properly. Downtime is a serious issue that causes businesses to lose millions a year. Most often, the cause of downtime is a higher volume of traffic than what a website’s hosting account is designed to handle. Make sure to search for web hosts and internet providers that will grant you the bandwidth you need to ensure that your website is always online and available to customers.

User Experience

Lastly, even if you obtain a high ranking on Google and avoid downtime completely, you can still fail. Part of this may be the fact that your website’s user experience is poor. This may happen, for example, if your website is hard to navigate. Today, most people surf the web on their smart phones. If your website scrolls from left to right instead of just up and down, most smart phone users may get frustrated. Make sure to test your website’s user experience on multiple different platforms.

Overall, running a website for your online business isn’t easy. Your success isn’t guaranteed. However, if you make sure your website has strong SEO, is always online and produces a good user experience, you can significantly increase your chances of success.

Guest author, Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.  @LizzieWeakley

Seven Marketing Tips That Will Make Your Company Stand Out

/ nancyrubin

Marketing tips for your business could be applied in any way that you want. You might try a few things that seem different and/or new age, and you could go for something that you think would be perfect for you. You could try something that allows you to engage with more customers, and you could create a new part of your business that will reach more people. You must be certain that you have uncovered a way to make your business better.

1. Start Your Own Video Channel

You must start your own video channel when you want to post something that reads like a commercial, and you could continue to make videos that will help explain how your products or services should be used. You will find that you have a number of people who come to your video channel because they like to keep in touch with your business. This is the easiest and fastest way for them to keep up with your company, and you could get very creative when making these videos. Moreover, YouTube is the most desired platform for both companies and the users. Utilize it to showcase your products and services by creating your own channel. Take an example of Youi’s YouTube channel and build yours to post interactive videos.

2. Sell In Marketplaces

You could sell in marketplaces where you are selling a product that is used by sports teams. You must find places to sell that will be the easiest for other people to find, and you will notice that using the marketplaces is a quick way to get people to come to your site exclusively. Do not be afraid to compete with other companies. Customers will abandon them when they call in love with your products.

3. Start A Blog

You must start a blog for your business, and you will find that the blog for your business is much easier to keep up because it is nothing but articles you have written for your customers. They could respond to your articles, and they will learn things that they did not know when they started using your products or services. You could start real conversations with your customers, and you might want to share your blog posts on social media so that people are coming back to your site.

4. Use Social Media

You must use as much social media as you possibly can to market your company. Everyone could find your company on one form of social media or another. You might not be familiar with places like Snapchat or Instagram, but you could hire someone to run the accounts that you have. You could reach a young audience with these forms of social media, and you could use a Facebook page as a way to build up information on your company. You must use social media to start contests, to make your business seem younger, and to avoid problems that people have with reaching younger demographics. If you start with a young person now, they will be your loyal customers decades from now if your company has progressed.

5. Purchase Ads That Target Customers

The ads that you have purchased will be targeted at the people that you know will buy from you. You could purchase ads that will find customers who will buy, and you could get the people to come to your site. You must create a landing page that will welcome these people when they come to the site. They could click through these ads to buy something, and someone who has your affiliate ads will make a commission on the sales. You are using affiliate ads that get other companies to try to sell your products, and everyone wins.

6. Create A Music Channel For Your Customers To Listen To

Your customers could listen to a music channel that you created because that channel allows you to give them something to listen to when they are using your products. You could build a channel as a lifestyle move for your customers, or you might choose to use the music channel as a way to share the personality of your business while you are creating new things. The people that follow your company might be interested in what inspires you, and they could listen to that channel all day every day because they are so invested in your company.

7. Use Local SEO

You must use local SEO to reach as many customers as you possibly can. You will find that local SEO is very easy to use when you are setting up tagging on your site. The tags that you put on the site should be used to show that you serve certain areas, and you must have your business page on Google completed. People are more likely to contact your company when they know that you are close by, and they might use your company if they know that you can come out to their area. You must be certain that your local SEO is done by an expert, and you must update any time your company gets bigger.

8. Honourable Mention: Write Guest Posts

Guest posts are a good way for you to post things to the Internet that are not on your website. It is much easier for you to use the guest posts to reach customers when you have a partnership with a company that will post on your site. You both can share some space, and you will both send customers in the other’s direction. You are generating goodwill with other companies, and you are getting free ad space just for writing an article.

Conclusion

There are many people who want to learn how to market their companies better, and they are hoping to use as many new age marketing advantages as they can find. Someone who is trying to have a better business must do all that they can to make it popular, and they should use the tips that are listed above. You could deploy one of these tips at a time, or you could make these changes here and there depending on what you have the resources to accomplish right now.

How to Increase Exposure of Your B2B Content

/ nancyrubin

Content is considered king in the marketing world for both B2C and B2B sectors. Many companies that provide special products or services to suit their clients’ needs, seek to help their audience better understand their offers. This is especially true if your company offers a wide variety of various services. The market is especially crowded and competitive, which makes it difficult for clients to choose which company’s services to opt for. That’s why  the goal of every company is to help their clients make that decision easier.

There’s no better way to achieve this than through content marketing. However, when developing content for your B2B marketing you must focus on making it highly relevant for your audience and ensure that it’s top quality as well. That way, you can ensure your content gets the required exposure and that your clients can easily familiarize themselves with your company through your well-placed content. Therefore, here are a few ways to increase the exposure of your B2B content.

Optimize content for SEO

Search engine optimization (SEO) has become an integral part of every company’s content marketing. The main reason is that SEO helps you build more visibility, awareness and credibility for both your content and your company. It’s important to understand that B2B audiences differ from B2C ones.

That means that your clients are more likely to do some extensive research after reading your content and before they decide to contact you for business. That’s why it’s important to properly optimize your content, so that your audience can easily find and access it. Make sure you choose the right keywords to rank for and build your content around those keywords for more exposure. The better and more relevant your content is, the better your rankings will be.

Ensure brand consistency in your content

Branding helps companies elevate themselves on the market and differentiate themselves from other companies. Having  a strong brand image and consistent tone of voice online helps establish a more personal and long-lasting relationship with your audience.

However, maintaining a consistent brand image across channels, assets and markets is not an easy task. If you have difficulties in managing your content distribution and creation, you can always opt for content creation services which will not only help ensure brand consistency in your content but also yield the best results in terms of exposure.

Share content on social media

Social media platforms have become quite business friendly as of late. Having a good social media strategy will not only increase the exposure of your B2B content, but also help you build your online presence and reputation. What’s more, it helps you actively engage with your clients, in order to establish more relevant relations with them. However, not every social media network is best suited for B2B content distribution.

If you try to build a presence on every social network, you’ll only end up wasting both time and resources. Instead, focus on social media channels that your clients are present on. For instance, LinkedIn as a social network, is more suited for companies and business of every size. Their business-friendly environment will help you publish relevant content to your clients and ensure you favor good exposure.

Educate your clients

As mentioned before, helping your clients familiarize themselves with your services and your company in general is essential. Content can help you do that, but only if you focus on educating your clients in an interesting and relevant way. You can publish how-to guides and descriptions to help your clients understand your services or products. Including visuals is also a good way to ensure engagement and interest. For example, you can share product videos or demo guides for your audience to watch.

However, you don’t have to solely focus on explaining your products or services. Consequently, you can also provide educational content on important topics, problems or other industry-relevant information and news. That way, you’re not only helping clients understand your company better, but also helping them keep updated with the current industry trends. This type of content will help you position yourself as an industry expert, who provides useful and relevant information to their clients.

Share content through other media channels

Social media isn’t the only way to boost exposure for your content. Other media channels also present a good opportunity for your content to get the required recognition. For example, you can share content on your own blog and website. Moreover, you can engage in guest posting on other reputable sources. That way, you’ll gain more exposure and more credibility.

In addition, nurture leads from your email list of subscribers with content. Sharing content via email is a good way to send out personalized messages that will encourage your leads to consider doing business with you. Whichever method you choose, you have to make sure you have the right strategy in place. Building exposure isn’t easy, especially the kind of exposure your business needs, in order to grow and develop further.

When creating content for your B2B marketing, you have to focus on your clients and their expectations. The purpose of content marketing isn’t just promoting your company to clients, but also educating them and convincing them that your services are the right solution for their company. The more relevance and quality your content possesses the more efficient it will be in driving your business goals.

Guest author, Raul Harman, is a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing. While he’s not enjoying football and great food, you can find him on Technivorz.com

 

 

Standing out from the Competition: How Your Business Can Get the Attention of Potential Customers

/ nancyrubin

Maintaining a solid customer base is vital to the survival of your business. In addition to conventional marketing strategies, there are some innovative ways to attract more potential customers and keep your profits growing. Here are a few ideas to help your business get the attention of potential customers.

Offer Freebies

Even though this may seem counterproductive, offering free products or services can actually help your business earn more money. By offering free product samples, people may be more inclined to try them since they won’t have to make a commitment to purchase. You can have your employees hand out samples to people passing by on the street or send them out in the mail to potential leads. You can also try offering free services for a limited time.

Display Unique Signage

Using standard signage for your business will likely attract less attention from the masses. If you want to stand out, you should have some innovative signs created. Certain companies can create business signs that feature eye-catching texts and graphics. You can order signage that includes attractive colors and even features the logo of your business. Displaying this signage on the outside of your building near the entrance will help your business get noticed as people walk or drive by your location.

Utilize SEO Marketing

SEO, which stands for “search engine optimization,” is an important tool for marketing businesses online. This type of marketing involves the use of written content that contains certain keywords and phrases that people commonly search for while online. The right SEO campaign can help your company’s website rank higher on the top search engines. Forbes.com notes that it’s also important to have content that’s original and enables your business to stay more relevant.

Do Some Charity Work

Giving back to your community will help your company earn a more positive reputation. Your business can sponsor a food, clothing or blood drive as a way to market your brand and help others who are in need. Local media outlets will likely cover your event, which can get you some free press. You can also try donating some of your proceeds to charitable organizations. If you support a good cause, you’re sure to see an influx of new customers.

By putting in the necessary efforts to expand your clientele, you’ll likely find yourself reaping the rewards in no time. Consistently growing your customer base will help you stay in business and stand out from your competitors.

Guest author, Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.  @LizzieWeakley

Basic Tips For Blog SEO

/ nancyrubin

By now, most businesses will know the advantages associated with running a blog. It helps to get new leads, get a positive ROI, gain more links, etc.

However, it is all well and good having a blog, but you need to encourage people through effective SEO techniques to visit it. Some of the techniques can be found below.

  • Use breadcrumbs – Using breadcrumbs has a couple of advantages. Firstly, it effectively allows search engines to understand the structure of your blog by using clickable paths. Secondly, it helps to improve the user experience of your blog, increasing the time spent on a site and reducing bounce rate.

    Visually appealing posts – Adding tagged images to your post can seem pretty time consuming but it will definitely be worth it in the long run. It is easily achievable and can make your content rank a lot better. Additionally, an article by SEO Tribunal suggests that you use subheadings to break up your content, and use graphics and screenshots to better explain complicated terms. Not only will this help in SEO terms but it will also make your blog more visually appealing and encourage people to stop and read it.

  • Internal linking – This is one of the most important search engine ranking factors. A lot of blogs seem to focus purely on external links and forget about the internal ones, which is completely mistaken. When linking internally, you should use descriptive anchor texts and moderate the number of links that you use on one page.

  • SEO Plugins – Installing some basic SEO plugins will help give you a boost when working on your site’s SEO. A couple of examples include the Yoast SEO plugin that allows you to review each post based on a number of factors, and the WP Smush.it plugin which will compress images to improve the site’s speed.

Learn about some other cool ways to increase your rankings and improve your SEO strategies by checking out the informative infographic below.

72 Stats To Understand SEO in 2018

 

Recognizing Growth Opportunities for Your Local Brand

/ nancyrubin

Developing a brand is a difficult process. It requires time, effort and dedication to successfully develop a good brand. Many businesses chose to develop a brand in order to stand out on the market and win over the hearts and minds of their customers. Not only that, a brand can also help even small businesses become lucrative enterprises. However, simply developing a brand is not enough for your business to succeed.

You must continue to work on your brand and identify opportunities that will help it grow and develop further. That being said, many businesses start by developing a local brand as a first step in their branding strategy. Once you’ve managed to build your local presence and win over your community, you can easily move on to the other markets as well. Here are a few ways you can recognize growth opportunities for your local brand.

Conduct a competitive analysis

No matter where your brand starts off, you’ll always have other brands competing against you on the same market. A branding strategy helps you stand out from the others, but only if you perform better than your main competitors. That’s why it’s important to conduct a competitive analysis in order to determine how to gain a competitive advantage.

Analyzing your competition gives you insight into their operations, such as how they treat customers, their marketing strategies, product placement and so on. This allows you to identify market gaps you can exploit to perform better than your competition and to differentiate your brand from the others. That way, you’ll know how to tailor the right messages to your customers, develop engaging content, as well as how to develop compelling marketing promotions that will grab your audience’s attention.

Engage your local community

The best way to build visibility and awareness for your local brand is to actively engage with your local community. You can attend important events and gatherings in order to show your presence. Moreover, you can also host special events and charities for the benefit of the local community. What’s more, you can hand out branded gifts such as custom pens, T shirts, coffee mugs and other, in order to promote your brand and encourage local consumers to check out your business.

As a matter of fact, 79% of consumers are more willing to do business with a brand that gives them promotional gifts. In addition to that, 84% of consumers claim branded items help improve their brand awareness. Therefore, participating and hosting beneficial local events is an excellent way to build your local presence, as well as build awareness about your brand.

Identify your unique selling proposition (USP)

One of the best growth opportunities for brands is identifying their USP. A unique selling proposition is something your brand has that other brands don’t have in their offers. For instance, unique product quality, return policy, loyalty program and so on. These can all  be a USP, but only if they’re unique in a way that’s both interesting and valuable to customers.

Identifying your USP helps you stand out on the market, but it also helps you stand out from other brands as well. That way, more customers will turn to your brand, and you’ll be able to grow your consumer base. On top of that, satisfied customers will become brand advocates that will promote your brand further through word-of-mouth recommendations and referrals. Needless to say, a USP can help your brand grow for years to come.

Leverage search engine optimization (SEO)

SEO is a cost effective marketing strategy and an excellent growth opportunity for local brands. Not only can you leverage local SEO listings to help your local customers familiarize themselves with your brand and help them find you more easily, but you can also leverage SEO to gain vast exposure on the market. SEO helps build a brands authority, credibility and reputation through activities such as link building, guest blogging and content marketing.

Moreover, the more optimized your website is, the more satisfied your customers will be. SEO will help you build visibility online, which can be a significant advantage on the market and a unique growth opportunity. After all, if your brand is more visible and available, as well as more credible and reputable than others, online consumers will flock to your brand and drive its growth towards success.

Developing a local brand isn’t easy, but growing that same brand is even more challenging. That’s why it’s important to plan well and identify opportunities that will help your brand not only grow and prosper, but that will also help it make a presence on the market that will sustain its success.

Guest Author, Raul Harman, s a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing.  While he’s not enjoying travel, football and great food, you can find him on Technivorz.com.