Culture and content go hand-in-hand when it comes to an engaging and worthwhile website, which is why it’s so important to keep your website’s content in mind. Whether you are trying to relate to a specific age group, gender, or population, content speaks volumes to your website’s audience.
Here are just a few reasons why your website’s content should relate to the culture you’re marketing to:
Culture and the Relatable Factor
If your website doesn’t relate in some way to its audience, then you simply won’t have an audience to begin with. This is where culturally relevant content comes into play.
With content that’s relevant to the culture you’re marketing to, you’ll create a website that’s instantaneously relevant to your audience. A website that’s truly immersed in its audience’s culture uses phrases and design elements that relate its visitors.
In addition, whether you’re selling goods and services or your website reports on pop culture events, knowing what’s culturally trending is always important.
Differentiating Cultural Audiences
As the following articles shows, trying to create content that speaks across all cultures is close to impossible, which is why your brand should inform the content you are trying to produce. What content suits a culture best? Well, that largely depends on how well you know your audience.
Is your audience interested in cutting-edge technical jargon or does it appreciate a little humor? If humor is the direction you’re taking, what kind of humor will work best for the culture you’re marketing to? What’s funny to one population may not translate at all to another.
In other words, you need to make sure you know the culture you are creating your website’s content for.
By learning the difference between your target culture and others, you will have an easier time reaching your audience.
Language and Dialects
Knowing the specific language of your audience is important. There’s a difference between speaking languages like English, French, and Italian and language traits. Also known as dialect, language traits in your website’s content could mean the difference between relatable content and confusion.
Designing a website and its content to relate to a broad population isn’t a bad thing, but it’s good to have some specific cultural dialect mixed in as well.
Dialects change from one region and social group to the next, so try to tailor your content to your ideal cultural audience.
Using popular cultural idioms is a great way to relate to your audience. Whether it’s a common cultural catchphrase or phrase that’s specific to an age group within the culture, idioms are instantly relatable.
However, unless you are marketing to a specific cultural group, using numerous idioms in your website’s content can come off has jumbled and hard to follow.
Subcultures within a Culture
Knowing the different subcultures within a culture is a large part of creating website content that speaks to your audience.
So, don’t ignore age groups, gender specific content, or regional populations when developing your website. Although it may seem like you’re narrowing your website’s range, subcultures are larger than you might think.
From cultural idioms to dialect, it’s easy to see why culture plays such a huge role in your website’s content.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including web development and pop culture.
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