How to Rank in Google Using the Best SEO Practices?

There are numerous methods to rank in Google. Ordinarily, Google and other search engines use many similar algorithms to determine a website’s ranking. The most extensive and popular method to rank your website in Google is by exhibiting proper SEO (Search Engine Optimization). Digital marketing evolved as a result of the Internet revolution. SEO, for anyone who doesn’t know, is one of the branches of digital marketing or online marketing. Who knew something like SEO would become popular in the days of conventional marketing.

Search Engine Result Pages or SERPs are commonly used to refer to Google’s pages. In the SEO community, you will encounter a very typical question that says: how high do you rank in SERPs for a particular keyword? However, you must not be dazzled and remain firm on grounds that lead you to your destiny. In this article, we will cover simple yet authentic SEO methods to improve website rankings. Furthermore, you must keep these three things in mind for a better SEO: the quality and amount of the content (off-page content), backlinks, and things you can do to improve within the website (on-page content).

Method 1

Natural Optimization is the Best SEO Practice

  1. The Hunt for Keywords

Google Keyword Planner is a tool that helps you search for the right keywords. You must get familiar with this SEO tool so you can use it to your benefit. If your website is about beauty products, you can search for keywords specific to the beauty industry. In addition, they must have a higher monthly search volume i.e. many people type in that particular keyword in Google search regularly. It is a ‘best SEO practice’ to do ‘keyword research’ at the beginning.

  1. Google Trends Manifest Changing Priorities

‘Google Trends’ is an online facility showing the changing behaviors over a period of time. You see, keywords don’t always remain the same. As a general rule, the priorities in industries keep on changing giving birth to newer search phrases. Therefore, you mustn’t hold on to the same set of keywords forever. Keep vibrant and maintain your website according to the recent trends.

  1. Mobile Optimization is Essential in the Age of Smartphones

You must optimize your website for the mobile audience. Mobiles are handy instruments and quickly becoming the leading search devices leaving behind computers & laptops. If your website doesn’t load quickly on mobiles, Google won’t rank it higher in SERPs. Nonetheless, getting your website AMP-friendly will make it run like a horse in derby race. It becomes responsive to user’s commands.

  1. Adopt Google As Much As You Can

Ensuring your businesses are part of Google Plus and have ‘Google My Business Listings’ will definitely push the rankings upward. Google, by far, is the most popular search engine in the world. We must respect that and adopt Google as much as we can.

Method 2

Content Creation

  1. Content Must Not Be Plagiarized

You must write highly relevant, error-free content for your website. Google appreciates the uniqueness and rejects any plagiarism. Distinctive content creation is easily the best SEO practice. Keep it simple, to the point, and don’t forget to add keywords you want the search engine to rank you for. You mustn’t sell any wrongful information either so the users get what they want.

A graphic designer can help you with the outlook of the website.

  1. High-Quality Content

If your website is in English, not making any grammar, spelling, and sentence structure mistakes can help you earn a good position in SERPs. On the contrary, if you are simply copy-pasting content, Google knows and it will penalize your website for doing that. Your website may never be able to rank.

  1. Significance of Images

Whether you are writing on your website or promoting your website, never forget to add images to the content. Tag them with your targeted keywords which is one of the best SEO practices.

  1. LSI Keywords

You can use lsigraph.com to find the related LSI keywords against your targeted keywords. Use them throughout your content. Google appreciates those pages that include the LSI keywords. But don’t add those that are not relevant. You must use those keywords which are the most relevant to your data.

Tip – Don’t overdo keywords. Keyword stuffing can cost you.

  1. Which Keywords to Select?

You must target those keywords which have less competition. For instance, instead of choosing ‘beauty salon’, you can choose a longer keyword such as ‘beauty salon in Brentwood’ because long-tail keywords are generally easier to rank for. But it must have some searches. Targeting longer keywords is part of the best SEO practices.

Tip – Google Adwords can tell you about the competition of keywords.

  1. Sitemap – A Must SEO Tactic

A ‘sitemap’ is like a complete guide to your website and a ‘best SEO practice’. It is like a road system of your website leading people to the right products or services. Click through rate (CTR) increases by 1 % after creating a sitemap. Google likes sitemaps and you shouldn’t ignore anything that it likes to move up the rankings.

Guest Author, Fizza Arshad, has a passion for writing on various subjects.

Six tips to improve your video marketing strategy

Marketing is an integral part of any business. In the past, businesses have used email and content marketing to get their message out there. Presently, online videos are trending, and businesses are using them to increase their outreach.

The reason why video is a very effective marketing medium is that it is very engaging and captivating. Using videos on a landing page can increase conversion by more than 80%. A video is a very powerful tool that businesses are presently using to reach their audiences.

If you have been using videos for some time and have not really gotten any result, chances are there is something wrong with your video marketing strategy. In this article, we are going to be looking at six tips that can improve your video marketing strategy. Ensure that you take a review of IPage before making a video for your business.

  1. Start with a story

Telling stories in your video is going to make it more appealing to your audience. When you tell them a story that has a link to something they are going through, they are likely going to connect with you. Most viral video usually has a fun and engaging story.

A simple video without any story is likely going to give you an average or no result. On the other hand, if you add a compelling story to your video, the results are going to be mind-blowing.

  1. Keep it short

Videos do not need to be very long in order for them to be captivating. Presently, a lot of research is going video marketing. The results of these researchers have shown that customers prefer watching a short video. The obvious reason for this is because they have a very short attention span.

When making a video for your product or services, you need to have it in mind that your customers or prospects are busy and may have a lot of issues to attend to. The ideal length of a video ranges from 30 seconds to 1 minutes.

  1. Make your video interactive

The behaviour of your customers is changing by the day. If you don’t keep pace with it, you are going to be left behind. You will agree that making a video is expensive, even more, it takes a lot of time and effort. Video contents that are very interactive usually go viral. If you want to get more out of your videos, you have to make it more interactive. If your videos are interactive, your customer will follow you closely.

  1. Add a call to action

Making a great video content without any call to action is a complete waste of time and resources. Businesses that create excellent content, but do not have a call to action, usually struggle and find it difficult to increase their revenue.

Use the last few seconds at the end of your video to tell your customers or viewers what you want them to do next. You should add links that will take your viewers to your sales page or your membership site.

  1. Use data effectively

Data is what runs the business world. If you ignore the valuable data from your business, you are going end up making the same mistake over and over again. Having a data gathering strategy will help you chart the progress of your video content. In the long run, the data you have collected will show you the kind of videos your customers love.

  1. Optimize your video

This is something you should never ignore. If you do, all your hard work is going to go to waste. Optimizing each of your video content is going to make it easier for your customers or audience to find it. One of the most effective ways to improve your ranking is to transcribe your videos.

Applying the tips in this article will improve the overall outreach of your business.

Essential Advice When Setting Up A Website for First-Timers

Essential Advice When Setting Up A Website for First-Timers

If you’re one of those people who thinks that designing a website from scratch is a difficult thing to do that requires coding and design skills, then think again. Content management systems (CMS) have created user friendly website-building that can be accessible to everyone, even when you don’t have the technical knowledge. There are many tips to make your business more professional and one of these is to have an attractive website to entice new customers or readers about what you have on offer. But, where do you start? Here’s some advice for first-timers thinking of starting a website.

Which CMS and hosting company to use?

Your first decisions are going to concentrate on which CMS and hosting company you should use. There are many to choose from but undoubtedly, the most popular is WordPress. Although all of them offer the possibility of setting up a website with your own domain name for a few dollars, WordPress is one of the easier website-builders to use: templates are fully customized and yet you can adjust them to suit your style and needs accordingly. Once you’ve decided on a template of which many designs are free and varied, and domain name, your next task is to select a WordPress hosting provider to use. Try not to be overwhelmed by the basics of web hosting and choose a faster provider for an enhanced performance.

What are you trying to achieve?

Now that you have a website name, CMS and hosting provider, you next need to plan how you intend to convey your information, images and products, if you have any. By setting out a plan of action, it will be easier to clarify the goals of your website as you delve further into your design. Are you building a website for business? Or a blog site for pleasure? Who do you expect your audience to be? When thinking of the layout of your new website, these are the kinds of questions you should be asking yourself so that you have a clear idea of what message you want to convey to your target audience. Put yourself in the shoes of the individuals who will be likely to click on your website and try and determine the priorities that people want when visiting your site.

How are you going to plan your pages?

This aspect of website building should incorporate a fun element as you create and plan the content of your pages. Think about whether you want to impress your visitors with beautiful images on your homepage, or if you more concerned with providing them with detailed information about what your site is about. Look at other websites who offer a similar service or product and get some inspiration around designing your pages. Remember that once you have uploaded images and information, you can tweak them along with background colors, fonts and sizes until you reach the precise look you are going for.

Creating a website doesn’t have to be a complicated or daunting affair, and once it’s completed your next step is to get it out there for people to see your marvelous creation.

The Costs of Giving up on Offline Marketing

With the rise of digital, brands are faced with a dilemma of whether or not to pursue their traditional, offline efforts in parallel with their essential online game? So much emphasis has been put on the world wide web that some of the older, extremely efficient strategies have been abandoned out of sheer fear that you’ll lose business if you don’t invest enough in the digital aspect of your marketing.

But the truth is, there would be no online had it not been for the offline, and when a business knows how to integrate them to work together, it can grow beyond those that only opt for one or the other. And no, offline marketing is not on its deathbed, on the contrary, this is a time of an offline renaissance that will help brands become more memorable and creative with their customer outreach than ever before.

Networking contacts

If you want your name to reverberate in the halls of an international conference where all the tech gurus cluster, then you should become a sponsor of such massive events and make your brand become a part of the story. Supporting like-minded individuals gives you exposure to the right audience, elevates your reputation and allows you a foot in the door that would otherwise remain closed.

Joining regular conferences, seminars and other events that are specific to your business can also serve as an entrance to a new clientele or partnership waiting to happen. But what do you need with you to make your brand remembered? A business card, of course. Carrying those is still an essential part of networking in Europe, but the rest of the world still cherishes this tradition as well. Craft such branded business cards that they’ll have to take another look.

Branding done right

People crave anything palpable, tangible and relatable in this day and age, especially because we’re so perpetually overwhelmed by the online noise and chatter that we yearn for something real. When all your digital imagery and language are spotless, people still need something to make your brand more personal. And what could better serve the purpose than branded merchandise, or branded gift cards?

If you make an effort to give people what they need or like, such as pens, t-shirts, notepads or flash drives with your logo, they are bound to remember you, make a connection with your brand and are much more likely to give your product/service a go. That’s why branded printing in Sydney is still a flourishing marketing approach that allows your customers to create a more personal connection to the brand. The physical products representing your brand are at least as important as your online presentation (freebies included), so making an effort will be worth your while to make your marketing truly omnichannel.

Offline content matters

Newspapers and magazines are not only popular in the waiting rooms of every dental office, but they are still one of the main sources of information and entertainment for the majority of the world. They are an experience in and of itself, one that is still sought-after despite the search engine frenzy that drives your online sales.

But it’s not just advertising in newspapers that’s still very powerful for reaching the right customer polls. Rest assured that publishing an article in a printed paper will also be an invaluable way to get in front of as many eyes as possible, although tracking it may be a tougher nut to crack. Financially speaking, it’s not such a pricey endeavor, but it can lead to plenty of exposure to your brand.

Pick up the phone

Gone are the days when cold calls were the main and sometimes only source of attaining new customers, but this somewhat aged technique is still an important part of the modern-day marketing chase. In fact, such conversations, when done properly, are appreciated by the customer, since most of the touchpoints for brands and customers involve digital and faceless interaction, that they are now eager for more up-close and personal communication.

Be mindful of the intricacies of cold-calling, however, since choosing the wrong approach can backfire gloriously. You need to be sure that your audience will enjoy this particular strategy. Is your language focused on what they need, and how they might benefit from the conversation? Is it timed not to interrupt their lunch and family time? All of these details matter in the eyes of the modern customer, since we’re all pressed for time.

Knowledge-sharing face to face

The most valuable form of a “freebie” that you can give to your customers is organizing a workshop or a lecture that will help them overcome some of their issues without imposing yourself as the solution.

Giving actual value in the form of knowledge and information means that you truly care for your potential customers, and the fact that you moved away from the digital realm only gives you a chance to follow their reactions, improve your attitude and presentation, and establish a more meaningful connection with your audience.

Guest Author, Raul Harman, s a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing.  While he’s not enjoying travel, football and great food, you can find him on Technivorz.com.

3 Ways You Can Cut The Costs Of A Small Business Marketing Strategy

Having the right marketing strategy can help drive customers to your business. It will generate a buzz around your company, and promote your products or services. Many things factor into the perfect marketing strategy, one of which is the price.

Keeping the costs as low as possible – without compromising the results – is a tough task. However, it’s not impossible. There are ways you can do this, and it will help you create a marketing strategy that does everything you want, without costing too much.

smallbusmarket

Pexels

Do A Cost-Benefit Analysis Of Each Technique

No matter what marketing techniques you use, it’s crucial that you work out how much you’ll get out of your investment. If something costs money to implement, then you should run a cost-benefit analysis to predict how much you’ll benefit from it. This allows you to see which things are worth your time, and which things you should maybe forget about. There are sites like https://www.mindtools.com that have some useful resources to help you figure out how beneficial something is for the price. As a result of doing this analysis, you can save money by not spending loads of cash on techniques that won’t generate many benefits for your business.

Only Focus On Digital Marketing

There are loads of different marketing ideas out there for you to explore. You’ve got plenty of traditional ideas that many businesses are still using. This includes print advertising, commercials, billboards, attending trade shows, and so on. My gripe with traditional ideas is that they’re often expensive, and don’t bring in brilliant results. As you can see on www.Coforge.com, digital marketing strategies normally comprise of SEO, social media, and web design. All three of these things are inexpensive, yet highly effective. Modern consumers spend most of their time online, so it makes sense to focus all your efforts on digital marketing. It will save money, as you don’t have to pay for traditional ideas as well.

Get As Much Free Help As Possible

The best way to save money is to avoid spending any money in the first place. Obviously, it’s nigh on impossible to create a marketing strategy for nothing at all. However, you can attempt to get as much free help as possible. One idea that springs to mind is asking friends or customers to share your social media accounts online. This helps spread the reach of your content, and build up followers. Another idea is to encourage customers to leave reviews of your business. Good reviews are often the best way to market and promote your business as it shows people that you’re trustworthy and professional. Most consumers check reviews before buying something, so this makes a lot of sense to do. The best thing is, they don’t cost you a penny!

See, it’s definitely possible to create a great marketing strategy without overspending. One of the great business tips is to save money at every possibility. Reducing the cost of your marketing campaign is one way to lower overall expenses, and possibly widen profit margins.

7 Ways To Make Your Site More Exciting

If you’ve recently started to look at your website and think that it just seems so boring, then it may be time for a change. On the one hand, this may be because you’ve just gotten used to it. So you’re more bored with it than anything else. But, it may also be because the website itself is actually boring. And when that’s the case, you may have to worry. Because if you’re finding it boring, the what are your customers thinking? Either way, you don’t have to just leave your website as it is now – you can really change things around and make it so much more exciting.

Sometimes, you just have to get yourself into a position where you’re bored with your website to then be able to change it. Because you’re not always going to be able to see what’s wrong when you’re not looking at the same old things. But, even when you know that something isn’t quite right, you don’t always know what will make it better. And that’s where this post comes in. Even if you quite like your site as it is now, you may take something away from this that can take it to the next level. Because we’re going to walk through seven different ways that you can make your website more exciting.

Do A Complete Redesign

Of course, the very first option you’re always going to have is to do a complete redesign of your site. Because when you think that the site is boring, or it’s just not really giving you the results that you want, you need to shake things up. A great way to do this is to make sure that you’re taking your analytics and really honing in on the elements that need improving. When you do, you should find that the end result not only looks great, but it much more suitable to what your customers want functionality wise too.

Change Your Branding

Sometimes, you’re not going to have to go to such drastic measures to make your site more exciting. If you love the layout and the functionality is perfect, maybe it’s just the branding that needs to be changed. From your logo to the fonts and colors used, sometimes you just need to shake up the visuals you have to make them more suited to your brand identity.

Start A Blog

From here, you’re then going to want to think about starting a blog on site too. If you have a blog already, then maybe you need to refresh your content or start a new series – both can be incredibly influential to your customers and viewers. This should also become a huge part of your marketing too. It can be a lot of extra work, but if you put the effort it, it will pay off.

exciting2 https://www.pexels.com/photo/business-coffee-computer-desk-374006/

Launch An App

How are you doing on the mobile front? If you’re not optimized for mobile at all, then this should be your first change. Even if you don’t know an awful lot about it, you can work with the software companies that do. By launching an app, you’re going to be adding a new dimension to your offering and even be able to target a new segment of customers too.

Use Video

Next up, you should give video some thought too. A lot of customers prefer video to imagery or written content. It can often get information across in a much more engaging way. So definitely think about what you can do with YouTube or onsite content going forward.

Create A Members Area

If your feel like your site is just the same, and that it’s not really offering anything exciting to your customers, you’re going to want to up your game with a member’s area. Not only is this exciting for your customers, it gives off an air of exclusivity. It’s somewhere that you can engage your customers more, and interact with them more – which has a huge benefit to both parties.

Focus On Interaction

Finally, you’re also going to want to make sure that you’re interacting with your customers as well as possible too. And you can definitely use your website to do that. With a great live chat offering, you can often add to the customer experience and make sure that you’re doing everything you can to keep your customers happy, and even improve your conversion rate too. It’s a great way to not only get feedback, but stop customers from dropping off through the sales funnel too.

How to Make your Small Business Instagram-Worthy

Since 2010, Instagram has allowed users to share their photos and videos. They can connect the Instagram account to other social media, use hashtags and geotags to enhance the visibility, as well as Stories feature since 2016. Therefore, you can imagine how difficult it is for individuals and businesses to decide which social network is perfect for marketing. However, Instagram is special because it uses visual engagement to attract and gain followers.

This doesn’t mean you shouldn’t use it, just that you need to adjust your strategy. Over time, business world recognized its potential and now it finds it to be a great opportunity to reach the target audience. With statistics like 700 million monthly users, Instagram has quickly taken its rightful among Facebook and Twitter. With that in mind, here is some advice how to run a successful Instagram profile for a small business.

1.    Build a business profile

First, your business needs a proper profile. This means that you have to create a one concentrated on your business completely, like the name, category, short description using keywords, add website and location. This will be enough information for Instagram users to know who you are and what you do. You have only 150 characters to present yourself, so use them wisely.

2.    Display brand personality

Even though you’re a business entity, you still need a brand personality to attract the followers and get them to know you better. This is not hard. It’s all about the message you send about yourself like being funny or serious. This is the feature you will have to use all the time in your communication with your audience on all social media platforms and your website.

3.    Use aesthetics

Aesthetic in your posts will set the visual standard and must be in line with the brand personality. This means that you have to choose a colour palette that you will use. A photo planning apps can help you with this, like Planoly. This app is will keep your visual elements in check and will help you see how your images look one close to another before you publish them on Instagram.

4.    Don’t leave out location and hashtags

Hashtags and geotags are important if you want to reach a wider audience. Every post must include them, no exception since they will put you in the spotlight. They will help Instagram users find you and follow you. You can use custom hashtags which will authenticate your business and help with contests and giveaways.

Geotags are important for the local followers. For example, if you’re a restaurant, the local followers will have the chance to see your profile and visit you in person.

5.    Dedicate to visual quality

Since Instagram is all about the visual elements, you should use only the high-quality image and videos. It’s all about the lighting and clarity. You can choose one place which is perfect for taking photos or hire a professional photographer which can be pricey. Quality includes everything that is important for creating excellent photography, and that means creativity as well. Moreover, images and videos are perfect for the promotion of your brand personality and presenting yourself.

6.    Post diverse content

Posting the same content will bore your followers and chase them away. That’s why it is important to diversify your content to be interesting. Use photos and videos alternately, ask customers to send you their content, and publish it with your own. Write something funny, meaningful or informative, and you can even present your employees through your posts.

7.    Communicate with customers

Communication with the customers is one of the backbones of business dealings today. If you start answering their questions, noting their reactions publicly and acknowledging them, you will create loyal followers and customers. For example, you can place HD Booths on your premises. This way your customers can take a picture, so you can post it on your Instagram profile tagging them and writing something about them.

8.    Present your product

Don’t forget that you are working on growing your business and find as many customers as you can who will choose your product. However, the audience doesn’t like when you try to sell them something directly, so allow yourself to be creative. Allow them to try your new product through giveaways and offer discount codes from time to time.

Don’t forget to use calls-to-action on Instagram too with “learn more”, “comment to enter the contest” or “check the link in our bio”. This will help you get to marketing goals while still having fun.

Finally

Instagram is a different but less burdening platform to promote your business. It will be as fun for you as for your followers and can be a significant boost in your marketing campaign. Use all these recommendations here and you’ll reach your customers and gain a loyal following in no time.

 

Bio: Nina is a digital nomad, yoga aficionado and a travel enthusiast. She’s passionate about learning new things and sharing meaningful ideas. If you wanna see what she’s up to you can find her on twitter