On-the-go marketing is important to your business. Many of your customers are working and making decisions with mobile device in hand, so text messaging marketing is a crucial tool for your business’s success.
And with specific tips and strategies, you can make the most of it.
As the following article notes, take a look at these 6 tips for writing more effective text marketing messages to help you be the most effective and professional you can be:
- Stay away from text talk – Yes, you want to be succinct, but let the preteens use the text abbreviations and slang. It takes away your professionalism and credibility. Also, it can tend to look like spam and be overlooked;
- Make sure you identify yourself – If your customers don’t know who the text is from, they’ll delete it. Even when they sign up, send the confirmation text with your brand and company name clearly in it. Also, make sure your customers know what they’re signing up for (in other words, what kind of information you’ll be sending and how often);
- Stick with one point – The purpose of SMS messaging is to hit one point and be brief and concise while doing it. Even if you end up sending out multiple texts, just keep each text to one point. If you try to fill the text with too much information, something will be overlooked. And try to keep to one text. When a text gets broken up into multiple parts, it loses some of its “oomph;”
- Keywords – Use keywords like OFFER or PROMO to get your customers attention right away. Place the keywords in the beginning of your message to grab customers in so they’ll read the whole thing. Also, make sure the offer is clear;
- Know to whom you’re sending what – Be sure to keep good, current lists. Your current, loyal customers don’t want to receive specials only good for new customers; it might not just annoy them, it could offend them. Keep your lists separate and your clients/customers on the correct ones;
- Provide an opt out – Sure that sort of goes against what we’re trying to do, but just because a customer doesn’t want to receive your texts anymore doesn’t mean she wants to stop doing business with you. She simply may no longer need or want the texts. By providing an easy opt out method, customers won’t become annoyed with receiving texts.
With these few tips, you’ll be off to a great start with your new marketing platforms.
Using text messages for marketing is essential to a good business plan, and you can use this for sending out updates, promos, discounts and any other information pertinent to your business.
Your customers will like the feeling of having an “in” and you will see the benefits.
On a slow day, send out a text and see if it boosts your sales that day.
About the Author: Heather Legg is an independent writer who covers topics related to small business, social media and working from home.