If you’re in the process of planning a convention, turning to the almighty text might help you spread the word about the big event.
Convention planners across the country are already using text marketing to attract more attendees and so can you.
Here are just a few ways you can use text marketing to make your convention grow:
Bulk SMS to Attract Attendees
No matter how much planning you do, if your convention doesn’t have an audience, you’re wasting your time. Fortunately, bulk SMS can help you attract more attendees than ever before.
You can use bulk SMS marketing to build excitement around your convention as well as make general event announcements. You can send bulk messages to all of your attendees at the same time or segment messages.
For example, if you only want text attendees who are attending a keynote presentation, you can quickly segment that particular audience and send out your bulk message.
With bulk SMS, attracting and informing convention attendees has never been easier.
Real-Time Updates
Sending updates to attendees before and during your convention is all part of running a big event.
Reaching out to attendees via text is a great way to communicate in real-time. This is especially helpful when you need to inform attendees about time and schedule changes.
As the following article looks at, 1 of 4 ways convention planners can benefit from text messaging is by texting event staff members.
No matter how large your convention space is, you can reach all of your staff members and volunteers simultaneously or one at a time through text messages.
Live Chatting
Something that’s sweeping the convention planning industry is text-to-screen live chats during events.
Live chatting lets attendees talk about how interesting, insightful, or engaging speakers and event highlights are by posting their thoughts for all to see.
If you want to make your next convention more interactive and exciting, you can take advantage of text-to-screen technology.
Whether you feature screens during live events or throughout your convention, this type of spotlight texting will help increase networking at any convention.
Word-of-Mouth Texting
While you’re busy spreading the word about your upcoming convention, you can encourage text recipients to do the same.
By simply asking text recipients to share your texts with others, you can increase attendance at your event without having to do any extra marketing.
By including phrases like “Tell your friends” or “Share this message with others” in each text, you can spread the word about your convention through word-of-mouth.
This is especially helpful when your convention involves more than one type of industry or interest.
Text Polling
Whether you’re looking to solicit feedback about certain events or gather opinions on how to make next year’s convention even better, text polling is a great way to gather input from attendees.
You can use text polling to ask attendees what they thought about your convention’s agenda, the event’s lineup, or even the lunch menu.
When you’re ready to improve your convention atmosphere, add a little texting to the equation.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including mobile technology and event planning.
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