What do you need to do to make sure people who visit your site actually convert into customers or take the next step in the process?
Unless you know the effectiveness of your webform conversions, you won’t know what is working and what needs to be changed.
Make Your Offer More Enticing
If people aren’t signing up for your newsletter or email list, it may be because the offer isn’t irresistible. It doesn’t matter how good you think the offer is if your potential leads aren’t drawn in.
Re-evaluate what you are offering to people to get them to sign up. Is it relevant to your business? Is it something they can’t easily get elsewhere?
If you are convinced that the offer is solid, consider how you are presenting it. Perhaps it needs fresh phrasing or a new look. It may even need a deadline to create a sense of urgency or limitation.
Review your free offer or special discount to see how you can change it up to get more conversions.
Change the Submit Button
In the article, “5 Ways to Increase Webform Conversions”, it talks about the submit button. Just a simple change of phrasing can make more people hit that button and increase your conversion rate.
As the article mentions, make the instructions clear. What will people get if they hit the button? Spell it out or use more creative phrasing.
This sounds like such a small change that you may feel it is unimportant. But many people want to know exactly what they are getting as they scan the page.
A phrase like “Claim your free gift” will capture their attention more than the word “submit.”
Keep It Simple
Make sure the form you use is simple and easy to understand. Ask for no more information than what is absolutely necessary. You can find out more information later once you have converted your leads.
Provide simple but detailed instructions on what information is needed, walking them through the form. The less time it takes to fill out the form, the more likely people will be to follow up.
Sure, you may want to know how they found your site, but do you need to ask it on the form or could you send a survey later on?
For the information that is required, try to use dropdown boxes as much as possible. Remember that more people are using portable devices today and typing is less convenient than highlighting the correct choice.
When you make your webform practical, attractive and appealing, you are more likely to convert your visitors into prospects or customers.
If you feel that the form hasn’t been doing the job, take a look at it and make some improvements.
Just a few little changes can have big impact on how well it converts and what it does to help your business.
About the Author: Joyce Morse is an author who writes on a variety of topics, including finance and running a business.