In 2017, more than 57 million people worked freelance in the US as short-term talent continues to be in high demand. As we weave ourselves deeper into the digital world and Internet of Things, the necessity to stick to one job for a lifetime simply doesn’t hold much relevance. The gig economy is booming and it is here to stay. However, with many people shifting to the remote-working freelance lifestyle, you will want to ensure you know exactly how to market yourself and stand out as a professional “gigger” in order to receive top-notch jobs that provides you with consistent work.
Market Yourself to Local Stores & Small Businesses
In the past, small businesses didn’t have access to a pool of freelancers who could do a variety of small, short-term jobs for them. If they wanted a new marketing campaign they had to be prepared to pay hundreds of thousands of dollars to a major agency or learn to do it themselves. However, even in a gig economy, many small businesses and local stores still don’t understand how to harness the power of the talent they have access to. Help them unlock this power by being the go-to freelancer in your area for all small businesses and local shops. Whether you are great at programming, interior design, copywriting, or even SEO, they likely need your skills and expertise and are willing to pay you for it. Begin cultivating this network by attending local small business meetings and chamber of commerce events in order to build your reputation as the go-to person in your local area for your particular skill. The benefit here is that word-of-mouth is so powerful that once you establish yourself in-person with these people, you will likely find that your outstanding service and work will speak for itself and they will do your marketing for you.
Develop a Personal Brand
Why do you think so many people around the world know what McDonald’s is? They have worked hard in establishing a very unique and consistent brand. If you want to be successful and stand out in the gig economy, you should do the same. You can begin doing this by always putting customer service and communication at the forefront of everything you do regarding freelance work. Communicating in real time increases engagement and builds community. Try to make the central focus of each gig to be on solving a problem for your client rather than simply performing a task and always focus on increasing your online visibility to ensure future clients have access to your work as well as customer reviews.
Building a Thriving Business
In the gig economy, you are your own boss and you should think of the work you do as running a business. Ensure that you ask yourself each day how you can improve your business operations, brand and overall efforts in ensuring customer satisfaction. By focusing on quality over quantity and making an effort to be personable and even in-person, you will be able to find lasting success in the saturated gig economy without having to worry about finding clients for years to come.
Guest Author, Jenny Holt, is a former HR executive turned freelance writer, who now spends more time with her young family and ageing, but ever eager Labrador, Rover.