4 Procurement Strategies for Small Business

Procurement in relation to small business takes on a much different meaning than it’s big biz counterpart. Sure, they both involve similar practices, but in small business, it’s generally approached by a single person or small group — the most pertinent being the business owner. Small businesses don’t have access to a team of interns or professionals to handle research, vetting and communication. Instead, they have to do it all themselves.

Already, a small business owner has many demands and challenges on their plate from staffing and inventory management to customer service. Procurement, then, tends to be a much lower priority. But it shouldn’t be this way. In fact, most small businesses spend between 45 and 65 percent of their sales revenue on the procurement of inputs. It’s a massive undertaking for any company, big or small, so it should be afforded the appropriate attention.

In light of all this, let’s explore some tips and strategies that small to mid-sized businesses can leverage during procurement.

1. Form a Business Consortium

As a small business, you just don’t have the same buying power and influence as a major organization, at least not by yourself. In some cases, this issue can mean that many potential suppliers and vendors are off-limits simply because they work only with larger outfits. It also means that when you do find a potential partner, you may not save as much because you can’t meet optimal quantity limits. Vendors and suppliers will often offer exclusive discounts and deals for ordering in bulk.

Much of this inconvenience can be remedied by forming a consortium between local or similar small businesses. By partnering with others who need the same supplies, you can instantly meet volume requirements for additional savings and hold much more potency when it comes to buying power. Even when volume discounts aren’t offered, you can still benefit from cost savings, because the total investment is split between multiple parties as opposed to remaining solely on your shoulders.

2. Maintain Supplier and Vendor Relationships

Long-lasting relationships, especially with suppliers and vendors, tend to come with many benefits. It can save a lot of time and resources, for one, that you would otherwise waste looking for additional support. There’s also something to be said for the buildup of trust between loyal partners, as you can generally speak more freely and openly with a strategic partner you’ve dealt with over an extended period.

Perhaps even more relevant is the point that you’ll likely be evolving and scaling your operations as time goes on. This process will come naturally as your business grows, of course, but eventually, you’ll make an effort to improve efficiencies or output or just look for potential improvements to make. Having a strong bond or relationship with your vendors and suppliers means that you can include them in this process as well. You might even be able to stretch more enhancements out of helping them achieve optimizations too.

Indirect spending can also be reduced or mitigated by working with a single or small selection of vendors. The money you would spend on research, placing bids or seeking partners — and even varying prices from working with separate parties — can be outright eliminated. In fact, improving your procurement process can result in cost savings of 25 percent or more from indirect spending.

3. Consider Outsourcing

Outsourcing — in its many forms — may not be for everyone. However, if there’s one area of the business world where it can offer incredible benefits, it’s for small to mid-sized businesses. Generally, these operations don’t have access to extended resources, staff or equipment, so it’s difficult to keep up with the current state of the market and scale accordingly for more demanding customers.

Outsourcing involves balancing the work and operations so that a more qualified, capable party handles the tasks that your small business could not. There are many opportunities, service possibilities and providers out there, including outsourcing companies for finances, strategic analysis, IT, security and cloud computing solutions. Even supply and vendor management companies are available and will handle all duties related to logistics and inventory management.

Taking advantage of outsourcing also frees up the time of your limited staff so that you can handle more important or pressing matters. Taking into account the sheer number of responsibilities you have on your plate, that benefit in and of itself might be worth the investment.

4. Employ the Right Technologies

When researching potential suppliers, having access to the right software and systems can be instrumental. Even beyond that initial phase, software solutions can help create job postings and handle bidding processes, reference qualifications, submit and process payments and cover general vendor management duties. Not only will this assistance significantly cut costs associated with time and resource investments, but it will also simplify the entire process, eliminating most of the manual activities you’d otherwise have to follow.

Out of 200 businesses surveyed, 50.72 percent said their biggest tech adoption challenge was cost, being that the solutions they might be interested in are too expensive. A further 40.58 percent said that they didn’t have enough time to invest into finding or testing proper solutions, while 26.09 percent said the tech is too complicated.

If those businesses actually invested time into finding proper tech-based solutions, they’d also find cost savings, more free time — which could be used in better ways — and much easier process management. The reality is almost exactly the opposite of what many claimed in the survey.

When considering all these tips and potential procurement strategies, it becomes much easier to see how a business owner or small team could handle their duties. More importantly, it’s not just about getting the work done, but doing so efficiently and accurately. You need the proper time to research, trial and build a relationship with potential vendors, if only to improve the quality of your own products and services.

Procurement should never be an afterthought, even for small business.

Bio: Nathan Sykes is the editor of Finding an Outlet, a source for the latest in IT and business news and trends.

How To Stand Out in a Saturated Gig Economy

In 2017, more than 57 million people worked freelance in the US as short-term talent continues to be in high demand. As we weave ourselves deeper into the digital world and Internet of Things, the necessity to stick to one job for a lifetime simply doesn’t hold much relevance. The gig economy is booming and it is here to stay. However, with many people shifting to the remote-working freelance lifestyle, you will want to ensure you know exactly how to market yourself and stand out as a professional “gigger” in order to receive top-notch jobs that provides you with consistent work.

Market Yourself to Local Stores & Small Businesses

In the past, small businesses didn’t have access to a pool of freelancers who could do a variety of small, short-term jobs  for them. If they wanted a new marketing campaign they had to be prepared to pay hundreds of thousands of dollars to a major agency or learn to do it themselves. However, even in a gig economy, many small businesses and local stores still don’t understand how to harness the power of the talent they have access to. Help them unlock this power by being the go-to freelancer in your area for all small businesses and local shops. Whether you are great at programming, interior design, copywriting, or even SEO, they likely need your skills and expertise and are willing to pay you for it. Begin cultivating this network by attending local small business meetings and chamber of commerce events in order to build your reputation as the go-to person in your local area for your particular skill. The benefit here is that word-of-mouth is so powerful that once you establish yourself in-person with these people, you will likely find that your outstanding service and work will speak for itself and they will do your marketing for you.

Develop a Personal Brand

Why do you think so many people around the world know what McDonald’s is? They have worked hard in establishing a very unique and consistent brand. If you want to be successful and stand out in the gig economy, you should do the same. You can begin doing this by always putting customer service and communication at the forefront of everything you do regarding freelance work. Communicating in real time increases engagement and builds community. Try to make the central focus of each gig to be on solving a problem for your client rather than simply performing a task and always focus on increasing your online visibility to ensure future clients have access to your work as well as customer reviews.

Building a Thriving Business

In the gig economy, you are your own boss and you should think of the work you do as running a business. Ensure that you ask yourself each day how you can improve your business operations, brand and overall efforts in ensuring customer satisfaction. By focusing on quality over quantity and making an effort to be personable and even in-person, you will be able to find lasting success in the saturated gig economy without having to worry about finding clients for years to come.

Guest Author, Jenny Holt, is a former HR executive turned freelance writer, who now spends more time with her young family and ageing, but ever eager Labrador, Rover.

Start Spreading The News: How To Get People Talking About Your New Business

Are you preparing to launch a new business, or you are trying to find your footing in the market? Whether your business plans are still in the pipeline, or you’re already up and running, it’s crucial to have plans in place to get your name out there. If you’re keen to get people talking and start enjoying the sound of the cash register ringing, here are some tips to bear in mind.

Drawing up your marketing strategy

If you plan to take control of marketing your business, the first thing to do is formulate a strategy. Marketing isn’t as simple as designing a website or printing out some branded business cards. To succeed, you have to be able to communicate with, and appeal to, your target audience and find a gap in the market. There are myriad marketing methods out there, and often, it’s best to focus on a few platforms that are likely to attract attention from the right people. You want to ensure that you’re reaching out to customers who are going to have a genuine interest in your products and services and your brand. Covering every method may seem like a good idea, but you’ll probably find that you’re wasting money on avenues that won’t deliver rewards. Think about your ideal customer, the demographic you’re aiming at, and the kinds of products or services you’re selling. If you’re selling clothing online and you’re hoping to attract females aged between 18 and 35, you’ll find that social media, email marketing, and SEO are a lot more effective than flyers or press adverts, for example. Use market research to determine which methods would be most beneficial for your brand. Once you have a strategy, the next step is to implement it.

Picture sourced from https://pixabay.com/en/arrows-marketing-strategy-startup-2029169/

Considering outsourcing

If you run a business, no matter how large or small, you may find that there are certain tasks that match your skill set, and others that cause you concern. If you don’t have experience in marketing and you don’t have in-house marketing executives, it makes sense to think about outsourcing this element of the business. Marketing can have such a significant impact on the success of a new venture, and it’s crucial to get it right. If you’re not keen on recruiting members of staff with marketing expertise, working with an external company may provide the ideal solution. Look for digital agency value add services or think about hiring freelancers if you need help in designing and implementing an introductory campaign. Outsourcing enables you to access to skills you need, but it can also save you money, as you won’t be adding to the payroll over a prolonged period of time. When looking for agencies or individuals, take your time to look at portfolios, previous clients, and reviews.

Image via https://pixabay.com/en/businessmen-communication-community-786071/

Getting your name out there

Once your plans are laid out, the next stage is to get your name out there. Use the findings of your research to attract the attention of those who are most likely to be interested in your brand. Send out emails, set up social media accounts, and make sure you have a great business website, which has mobile capabilities. Consumers spend more and more time online, and if you can direct traffic to your website, you’ll have a better chance of converting leads. Share posts about your new business, encourage followers to share your links, and optimize the content on your website to drive traffic from search engines. If you’re launching a new product, or you’re opening a business like a salon, a store, or a restaurant, it’s a fabulous idea to plan an event, and you can share the details and send out invitations through your website and social media platforms. When your website is up and running, and you’ve got active social media accounts and an SEO campaign in force, make use of analytics to track your progress. If you’re covering all bases in terms of social media, for example, analytic tools can help you determine which channels are most effective, and which are falling flat. Be prepared to tweak your strategy to keep it relevant, to iron out teething problems, and to make sure you’re giving customers what they want.

Image credit https://www.flickr.com/photos/findyoursearch/5202301465

Are you about to launch a new business, or are you in the process of trying to build your client base and inform people about the services or products you offer? Marketing plays a key role in establishing a brand and attracting attention from consumers. Hopefully, this guide will help you make the right calls and get people talking about your brilliant new business.

10 Marketing Tactics For Sustainable Business Advancements

Have you ever been interested in how to market for sustainable businesses? Well, today is a great day for you, as you will be provided with information on 10 marketing tips for sustainable businesses. The type of business that will be set as an example is going to be for acne treatment. The first tip will be the importance of marketing through a website and marketing online you can help save the environment. Next, we will focus on the importance of combining claiming and marketing sustainability tactics together.

After, we will discuss how important it is for you to have a message that pushes the moderate use of your product without destroying your bottom line on sales. Then, we will go over how to incorporate new marketing techniques that are not well known or used yet. Following up, you will be provided with tips on how to build a culture in your business that continues to enforce success and sustainability. The next tip will revolve around the importance of really marketing purchasing bundles instead of single items. The 7th tip for you will focus on how you should really learn your market and your customers to reach their needs.

The following tip will help you learn the importance of creating a specific marketing campaign that would work perfectly for you and your business. The next tip will focus on combining everything you do in your business with the sustainable issue you are choosing to build around. Finally, the last tip you will learn is how to properly value your products properly due to the higher costs of selling sustainable goods. Furthermore, after learning these amazing tips you will have gained more knowledge on how to build sustainable marketing strategies for your sustainable business.

  1. Marketing Online

It is very important for you to market online when trying to build a successful sustainable business. Moreover, marketing online will provide a way to reach millions of people and still keep your promise of being a sustainable business. You will not have to focus on marketing by mail or business card removing some of your carbon footprint from your business. There are plenty of ways to market online by offering free samples after a customer provides their e-mail address where you can send them future deals or promotions in the future.

  1. Claim and Market Sustainable

Now in this tip, you should really use both claim and marketing techniques for sustainability to really show the world your business is a sustainable company. Claim means that you will provide a sticker or message that shows how your product is environmentally friendly and how your customers can help the environment. As for marketing throughout all of your marketing efforts you should have a positive message that again pushes how your company is great for the environment.

  1. Push Moderate Product Use

It is important to push moderate product use, so your customers learn that you are all about keeping the environment safe and healthy. For example, using acne products you could build a dispenser that dispenses the perfect recommended application size for your customers. Furthermore, you might need to alter the size of your product to ensure that you continue to make a profit for your business.

  1. Incorporate New Marketing Strategies

There is no one way to market and strategies constantly change and evolve over time. It is always great to try a/b testing or new ai technology that can help you learn how to market better to your customers. It will only benefit you to learn and combine different marketing strategies that can help build a new way of marketing for your sustainable business.

  1. Build a Sustainable Culture

It is important to start your company with a sustainable culture and work environment, so this can roll over into your actual operation. Especially if you are starting off as a smaller company building a culture around sustainability is a must. Moreover building this culture can lead to new ideas from your workforce that can help provide even better ways to help your company grow its sustainability.

  1. Focus on Selling Bundles

Selling bundles is a great way to push that you are helping the environment by limiting the amount of shipping waste you end up producing shipping out your products. You can even make a reusable shipping box that is made completely of recyclable products if your company can afford it.

  1. Learn your Niche

In whatever sustainable market you decide to focus on it is important to ensure you understand the products you are selling. This is important so you can know what your customers look for when they are buying the type of product you are selling. For example, working with acne creams you would need to know how to push sustainability when working in the acne removal business. An example would be helping the environment by using fully recyclable bottles for the product.

  1. Create your Specific Marketing Strategy

Now that you know your niche you can learn how to market towards it properly. You can research the demographic that would be the most likely adopt your product and push for sustainability. This is a great tip that works perfectly in tandem with knowing your niche so you can know who to market to.

  1. Connect the Business with the Issue

It is important that throughout your website and on your products every customer knows your company is about sustainability or helping the environment. Explain how the product they are purchasing is helping them and the environment around them. The goal is to show your customers you are very serious about being a sustainable business. Continuing on, you could have an offer that also donates a percentage of each purchase to a non-profit organization or your own whose main focus is the same issue you are helping alleviate. Your customers base will feel proud they are helping the environment and issues around the world.

  1. Value your Products the Right Way

You must price your products at the right price to ensure your company can build a profit. Your company cannot run forever if it is not building a profit. In this case, if you are using fully sustainable products it is going to cost your customers more. You need to emphasize that your products cost more due to keeping the environment safe and your goal of being a completely 100% sustainable company in the near future. Said that you should also consider designing your product pages attractively and they should be user-friendly as good designs can help you increase the CTR which results in increasing the revenue. For example, Rodan and Fields have kept high product images with a white background making the website look neat in their acne treatment page.

Conclusion

You have just been presented with 10 tips to marketing a sustainable business. Again, the first step focused on how you should really focus on marketing online. Next, you learned about claiming and marketing sustainable. After, you were taught to push the moderate use of your products to show you are serious about sustainability. Then, you learned why you should try new marketing techniques to expand your brand. Building a sustainable culture was an important tip shared so you can really build a great sustainable business.

The importance of selling bundles was a great tip to help with sales an shrinking your environmental footprint by lowering the number of shipping supplies you have to use. Focusing on learning your niche and market will help you better understand your customers and market. Then, you learned how learning about your niche can help you understand how to properly market to your customers better. The next tip revolved around the importance of really combining your business with the sustainability issue you choose to focus on. Finally, the last tip you learned was to value your products properly so you can make a profit and still be a sustainable business. After sharing these tips you are one step closer to properly marketing your sustainable business the next step is to take action.

eCommerce Metrics You’re not Looking at but Should be

Nowadays, there are various ecommerce stores available to online consumers. What’s more, there are countless new ecommerce businesses being opened each day. With such a strong competition on the market, it’s difficult for businesses to truly stand out and ensure that their target audience will pick their store to do business with. That’s why many ecommerce stores are tracking their business performance, in order to determine if their store is managing to grow and develop further.

After all, the primary goal of every ecommerce business is an increase in sales and for that you need customers. However, when tracking business metrics, a lot of ecommerce stores tend to track metrics that don’t portray business performance the right way. That way, when profits start to decline, business owners are unable to understand the reason behind such a decline. Therefore, here are a few ecommerce metrics you’re not looking at but should be.

Conversion rate

Many ecommerce businesses neglect conversion rate as a primary metric that should be tracked. The goal of this metric is to show you just how many people are actually converting into customers. With that in mind, you should have a clear picture about whether or not your marketing campaigns and other efforts are actually efficient in driving business goals. As you already know, the purpose of marketing is to engage your audience in different ways and eventually encourage them to make a purchase at your store.

If your marketing efforts aren’t able to do that, then you’re simply wasting time and resources on an ineffective marketing campaign. That’s why conversion rate is such a valuable metric to look at. If your conversion rates aren’t as good as you need them to be, then it’s time to re-think your approach and improve your marketing efforts.

Cart abandonment

Cart abandonment rate is a metric that many ecommerce businesses forget to track. Still, this is one of the most important metrics you should be looking at. As a matter of fact, cart abandonment rate has reached 75.6% for ecommerce stores globally. That’s 75% of lost sales. The main reason you must track this metric is that it shows you if there’s an outstanding issue your customers have with your check out process, which makes them abandon the cart altogether.

In most cases, these issues can be high shipment costs, additional fees customers weren’t aware of, lack of security measures on the check out and so on. All of these issues force your customers to abandon their purchases, which can have a significant negative impact on your sales and revenue. Tracking shopping cart abandonment metric allows you to identify the main issues your customers are having and fix those problems. That way, you can remind customers of abandoned shopping carts, as well as inform them that the issues have been resolved.

Website traffic

Another important metric that’s oftentimes neglected is the website traffic. Website traffic shows you how many visitors you have on your ecommerce store. It also shows how good your efforts are at driving leads to your website from various media channels. The more website traffic you have the more chances of you making a sale. However, the number of website visitors itself is not as important as the origin of the website traffic.

For instance, if you’re using services, such as a Shopify agency, to endorse your ecommerce store, you’d want to know how your website visitors are finding your store. Moreover, you want to know which sources the visitors are originating from. This will show you which marketing channels are best suited for your business. Understanding your website traffic will allow you to focus your efforts on strategies and channels that will yield more qualified leads for your ecommerce store.

Customer acquisition and lifetime value

For ecommerce stores, the one of the most important factors in business success is sales. However, there are expenses you must be aware of to ensure that you’re actually making a profit. For example, if a single customer made a purchase totaling of $200 at your store, it means you made a sale and revenue. But, if it cost a $300 on average to acquire a customer, then you haven’t really made any profits yet.

That’s why it’s important to track customer acquisition cost (CAC) and customer lifetime value (CLV) metrics. Customer acquisition cost shows how much it costs your company to acquire a single new customer, while customer lifetime value shows you how much revenue your ecommerce store generates from that customer during their entire lifetime as a customer. If your CAC is higher than CLV metric, you won’t be making many profits. That means you must work on customer retention strategies to ensure that customers are actually bringing in more value than it costs you to convince them to make a purchase.

There are plenty of metrics that businesses can track in order to assess the overall performance of their company. However, it’s difficult to decide which metric will actually show viable results. That being said, metrics that are most commonly overlooked by ecommerce stores often turn out to be the important ones. That’s why it’s important to understand which metric will actually bring value to your ecommerce store and track it regularly, in order to ensure business success.

Guest author, Raul Harman, is a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing. While he’s not enjoying football and great food, you can find him on Technivorz.com

5 Brand Strategies to Better Position Your eCommerce Business

When it comes to retail, a lot of people tend to discuss which feature or factor affects one’s experience the most. According to some, it’s the price, while others claim it’s the convenience. The reason why e-commerce is on such a steep rise is due to the fact that it is the embodiment of both of these two traits. If that is so, then there’s much money to be made in the world of e-commerce. Still, the fact that your brand is separated physically from the audience doesn’t mean that they’ll take a rational approach to evaluate your offer.

Think about it, if this were the case, then every single person online would buy from the same e-commerce site – the one that offers the lowest price. Moreover, no one would ever bother with those online retailers that don’t offer same- or next-day delivery. When you put all of these features on paper, it’s fairly easy to tell which offer is superior. So, what’s the reason for this diversity in the business world? The answer is – brand and the relationship that your audience has towards it. Here are a few tips that will help you build a successful e-commerce brand.

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Start with images and features

When people enter the store, the first thing they want to do is see the product that they’re about to buy. Think about a person purchasing the desktop computer. When they are presented with the casing, they can’t really tell if the RAM memory is 4, 8 or 16 GB. They can’t tell if there’s an SSD or an HDD inside, nor what kind of CPU or GPU is in there. However, try to sell them a machine without actually showing them the item and see where it leads you. Needless to say, this would only work with the most tech-savvy of buyers, which aren’t the bulk of your target audience.

As you can see, this brings us to the first major shortcoming of the e-commerce – the inability of the customer to see the product in person. Nonetheless, you can do the next best thing and show them a page on your e-store, portraying the item from different angles, accompanied with a short description (up to 100 words) and a list of features. All of this contributes to your ability to build trust with your clients, which is pivotal for your branding efforts. As of late, even some retail places resort to this technique. Namely, most of these places have an e-store as well as an actual store, so, if a customer comes asking for an item that’s not in inventory, they show them the product page and ask them to make an order.

Invest in responsiveness

Another thing you need to understand is that, although people online have a low tolerance for long loading time, this is even more extreme when it comes to e-commerce. The last thing you want is for the browser to freeze during the check-out stage, forcing your clients to repeat the same purchase twice or wonder in fear whether their order went through at all. At the same time, you need to make your website interactive, intuitive and visually appealing.

This is why you need to abandon the idea of making your own e-commerce website and invest in professional web development. Even in the digital world, it’s better to collaborate with local talent, which is why NSW-based e-commerce entrepreneurs need to look into web design Sydney options they have available.

Expand your mailing list

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The next thing you need to understand is the fact that email marketing isn’t going anywhere, seeing as how it’s still one of the techniques that yield the best ROI out there. According to numerous surveys, every single dollar invested in email marketing returns $44.00 of profit, which makes the ROI of 4400 percent. Keep in mind, however, that in order for these numbers to hold true, you need to make your own email list and gradually grow it. It’s important that we stress this out because there are some businesses out there that purchase email lists and then wonder why the impact of their targeting strategy is nowhere the same.

Developing a personal brand

As a small business, you won’t have much of a remaputation for people to base their opinion on. As an individual, however, you’ll already have an online presence, which might come in quite handy. Working on your personal brand may increase customer loyalty, seeing as how you’ll inspire people as well as appear relatable, at the same time. Next, it will create an aura of trust seeing as how you aren’t afraid to use your own persona and stand behind this new brand. When it comes to your business, you can always re-brand or pivot, however, it’s not that easy to erase your online footprint.

Conclusion

At the end of the day, the brand of your e-commerce business can’t be built overnight, which is a bit problematic due to the fact that you need some immediate results. Nevertheless, unless you’re specializing in the retail of one-time-purchase items, you need to keep an eye on your primary objective – generation of return customers. With this in mind, it’s never wise to compromise your long-term standing for some temporary gains.

Guest author, David Webb, is a Sydney-based business consultant,online marketing analyst and a writer. With six years of experience and a degree in business management, he continuously informs the public about the latest trends in the industry. He is a regular author at BizzmarkBlog. You can reach him on Twitter or Facebook.

How Web Design Changes Dependent on Your Country

The world is a melting pot of cultures! The different cultures arise from different countries. On top of that, each country may comprise of myriad cultures. Sounds confusing?! Well, if it does, then think about one factor. How can a single kind of web design work for all these cultures and countries? Each country has a different perspective, so the different countries will perceive the same design in numerous ways. This calls for a different web design for each and every culture!

All you need to do is find an expert in web design in North Sydney like SEO North Sydney that can help you create web designs for different cultures or at least in accordance with the culture of countries you have your target audience in. Sounds fun, right? How difficult can it be? Well, if you let the experts handle it, not a bit! But, if you dive into it on your own, then God help you!

How can Different Countries dictate the Web Design?

Each country can have different taste and perception. It is imperative that everyone understands the design. If you fail to offer that, then you can say goodbye to positive actions like purchases! Now, here are some aspects that are perceived in a different way in different countries:

  1. Context: Well, there are only two kind of context, high and low! Depending on the region a country your targeted audience belongs to, you will have to set a different design! Confused? No need to be. We will help you understand.

For example, Asian countries prefer more information in less space and a lot of colourful content!

European countries, on the other hand, want low context. This means that they prefer concise information that is clear. They believe in less is more!

  1. Colours: Have you ever seen a website that is full of colours, making it look like a rainbow?! Well, some colours might be more predominant than others! This dictates which country will understand and engage with the website. There are so many colours and most colours are perceived in a different way by most countries. But, some have similar meaning across all countries. So, when you design your website, do think about this factor.

For example, red and white have the same meaning in most countries. Red is either perceived as passionate or danger, while white is for purity and peace. But, green has a different meaning in different countries. Some countries perceive green as a sign of nature, while many perceive it as lust and jealousy.

Do not end up with the wrong mix or the country you launched the website in can write you off.

  1. Autocratic or Democratic: This factor completely depends on the power distance of the country. High power distance countries are autocratic and low power distance countries are democratic.

Countries like Vietnam are considered to be high power distance country! They opt for web designs that focus on expertise, knowledge, logos, certifications and official stamps among other factors. So, these countries want a website that has clear instruction for navigations.

Low power distance countries like Spain are more relaxed and prefer symbols, colours and popular images. So, they prefer websites that have an informal structure and seem less dense!

Other factors also come into play – example, whether the country believes in individualism or collectivism. But, if you have a consultant’s help, then you have nothing to worry about! They have been working in this field for a while now, and hence will have all the information ready for you. They bring you the package of knowledge and expertise. Once the web designing starts, they will research and find all about the local preferences and culture of a particular country! This makes sure that your web design is perceived well by the masses of the country, making your website a success!