If you’re looking to increase membership at your trade association or professional organization, then marketing automation is the solution.
Marketing automation software helps take the guesswork out of reaching out to potential members and clients.
Here are just a few ways your organization can benefit from marketing automation:
Targeting Specific Members
When you’re reaching out to new members to join your organization, the last thing you want is to send generic marketing messages. First impressions are the most important, especially when you’re introducing your organization to members for the first time.
With marketing automation software, you can automatically segment all of your campaigns based on specific member interests, wants, and needs. Most marketing automation software allows you to set restrictions with each of your membership marketing campaigns.
This means you can automatically target potential member groups based on age, profession, work history, or any other background information.
By doing so, each membership campaign will seem like it’s specifically designed for the recipient, which will make your members feel important.
Knowing which marketing campaigns are bringing in the most members and which aren’t is an important part of building your organization’s membership.
Fortunately, as the following article looks at, campaign monitoring is exactly how to use marketing automation to gain new members at your organization or association.
The majority of marketing automation software features campaign monitoring and tracking, which allows your organization to track response rates, click-through rates, and expenditures associated with each membership campaign.
All of this allows your organization to hone its outreach efforts.
Increasing your membership won’t just happen with one marketing campaign. Unless you’ve reached the maximum amount of members you want at your organization, you need to continuously invite members to join in order to be successful.
With marketing automation, your membership outreach takes place automatically and on specific dates and times, all of which you program. Automation like this increases your marketing consistency, which will help increase membership at your organization over time.
If you want to increase your marketing visibility, then you need to target multiple marketing channels.
It’s not enough to just create an email subscription list for current and potential members. Marketing channels have expanded to include mobile marketing and social media outreach.
With marketing automation software, you can send automated campaign bursts via text messages and social media posts.
There’s never been a better time to set your organization’s sights on social media channels such as Facebook, Instagram, Twitter, and LinkedIn.
Marketing automation will help you build your social media presence with members whether you have an established social presence or not.
Because marketing automation software allows you to schedule all of your membership marketing and multi-channel campaigning ahead of time, you’ll save tons of time with each marketing campaign.
Traditional marketing eats up a lot of time, especially when it comes to sharing new campaigns.
With marketing automation software, the sharing aspect of campaigning is taken care of, which gives you more time to perfect your next membership outreach campaign.
If your organization is looking for ways to increase membership, look no further than marketing automation.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including customer outreach and marketing trends.
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