Advertising seems to be everywhere these days, especially on the Internet. In fact, many companies, such as Google, bring in a significant portion of their revenue using advertising.
This then presents a problem: with so many ads all over the place, how do you stand out?
The issue of over advertising has made many Internet users numb to ads, and some people have gone so far as to install ad-blocking software.
So, how can your business overcome these concerns?
The first step in generating leads and converting them to customers is to be honest and straightforward in your advertising. These days, many companies use what’s referred to as click bait to garner initial attention.
The problem with this strategy is that, yes, you will bring people to your site, but once they realize that the site doesn’t deliver what the ad promised, they leave.
And not only do they leave, but they leave with a bad taste in their mouths regarding your company. You’re not likely to increase sales when you’ve angered potential customers.
Size and Placement Matter
In the article, “Are People Seeing Your Digital Ads?” the author points out that vertical ads are often more conducive to clicks because such ads stay with the viewer as he or she is scrolling down a web page.
Also, keep in mind that where you place your ads matters. While it might be tempting to place ads on major sites that are relevant to your business and its audience, doing so could be a detriment.
Major sites attract many visitors, true, but because of this, there are so many ads that cycle on such sites. This means that larger, more popular sites will tend to have visitors who have become desensitized to ads and will block them out completely.
Avoid Annoying Viewers
In recent years, there have been a few annoying trends in advertising that have turned Internet viewers away.
One is to completely fill the screen with an ad just as a visitor has started to view content. Another is to create ads that take over the visitor’s browser unless they accept certain terms.
Finally, ads that pop up when a user moves the cursor outside of the browser window are incredibly frustrating. Their intent is to entice the visitor to stay and sign up for an offer, but many users are leaving for a reason.
Simply put, don’t make the experience difficult or frustrating and you’ll see a rise in purchases, subscriptions, and interactions.
About the Author: Andrew Rusnak is an author who writes on topics that including marketing and advertising.
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