How much has the internet changed the way that you sell to your customers? If you’re like many companies, you probably started to take advantage of e-commerce as soon as you could, either by selling your whole line of products or services or by offering internet-only merchandise.
But whatever way you’re taking advantage of e-commerce, there are things that remain unknowable to you. For example, do you really know how many people get as far as loading things into a virtual shopping cart, only to abandon that potential sale? Some estimates place that number as high as 70 percent.
While there are a variety of reasons for abandoning an e-commerce site—some of which may have nothing to do with you—there are some website pitfalls that can make a retail sale via the internet more difficult. To learn more about how to optimize your site and move the needle to more e-commerce sales, not less, use the ideas in this graphic.
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