Chances are that social media marketing in a major component of your overall marketing strategy. But, to find out if your social media marketing efforts are paying off and to identify areas where you need to improve, you must deploy social media analytics tools.
The following is a list, in no particular order, of 9 of the top social media analytics tools.
Cyfe is an all-in-one dashboard application that helps you monitor all your business data from one place. This helps you make better business decisions and save countless hours tracking your data. Cyfe lets you monitor individual departments, projects, multiple websites and anything else using dashboards. Once the social front, Cyfe has social dashboard thatallows you to pull data from popular services like Google or Facebook using pre-built widgets or custom widgets. Cyfe is free to sign-up but to unlock its full potential, you need a $19 per month subscription.
Followerwonk is a social media analytics tool that assists you to explore and develop your social graph. With Followerwonk, you can dive deep into Twitter analytics and find out who your followers are, where they are located and when they tweet. You can also find and connect with new influencers in your niche. Followerwonk has great visualizations that make it easy to compare your social graph with your competitors. It is also super easy to share your reports with the other people. Followerwonk offers a free account for one profile. For up to three profiles, pricing is $29 per month.
Buffer is a great tool to save on your social media tasks. With Buffer, you can schedule, publish and analyze all your posts in one place. Buffer also allows you to share your content at the most optimal time of the day so that followers and fans can see updates. This is in addition to other tools such as their image creation tool that allows you to create images with the perfect size and format for Twitter, Facebook, Instagram, and Pinterest. Buffer is free for individuals managing one account. Pricing for teams and agencies starts at $99 per month.
As the name suggests, SumAll is a number crunching tool. With SumAll, you can connect connect unlimited Facebook, Instagram, Twitter, LinkedIn, YouTube and Google Analytics accounts for you or your clients. You can then organize them into as many reports as you like from a single SumAll account. Pricing is $99 per month.
Quintly is not only a social media analytics tool but a benchmarking tool as well. With Quintly, you can easily see your numbers compared to your competitors’ and hence take action where you find you aren’t doing well. This is a great tool if you want valuable competitor insights and data. Quinty offers a free 14-Day trial for all packages and pricing starts at $129 for 5 profiles.
Keyhole is one of the best analytics tools to track social conversations on Twitter, Facebook and Instagram. Their products include hashtag and keyword tracking as well as account tracking and reporting. If you want hashtag analytics, then Keyhole is definitely the way to go. Pricing starts at $132 per month.
Want to know how influential you are on the social web? Klout measures your influence by examining your ability to drive action. To improve your impact online, Klout suggests shareable content that your audience hasn’t seen yet and track how retweets, likes, and shares change your Klout Score. The Klout Score is on a scale of 1 – 100. Klout is free.
Viralwoot is purely a Pinterest social media analytics tool. With ViralWoot, you can grow, manage and monitor your Pinterest account. Use ViralWoot to boost your Pinterest presence and get discovered by thousands of active Pinterest users across all types of niches.You can also increase your reach by scheduling Pins for maximum exposure and engage Pinterest influencers. Signing up is free but to unlock all the features, you need a paid subscription that starts at $10 per month.
Addictomatic helps you monitor your influence and online reputation. You can instantly create a custom page with the latest buzz on any topic. Simply enter a topic in the search bar and the tool finds the most recent articles, images, videos and news items from Google, Bing, Twitter and over a dozen other sources. The results are broken down into easy-to-navigate headers. Addictomatic is free.
There are many other social media analytics tools that you can use to make sense of your social media marketing efforts. But, these nine are definitely in the top tier.