Properties have always been considered a safe and profitable investment. In most of the cases, these assumptions are true. However, there is one common belief the real estate newcomers are usually wrong about – troubles don’t go away once you find a hot property and sign the papers. They are just beginning.
Although it doesn’t seem that way, rental investments require a great deal of careful management, and their eventual success hangs on the investor’s ability to perform it. Let’s take a look at a couple of strategies that can make this job considerably easier.
Keep the reliable tenants happy
The properties that are not necessarily considered hot and have a history of sitting vacant for months before finding reliable residents can cause their owners huge financial problems with each turnover. That is why landlords have to go out of the way to make tenants happy. Here are some of the ways you can do this:
- Maintain open and friendly communication.
- Be quick to respond to tenants’ requests.
- Make strategic upgrades to accommodate tenants’ habits.
- Do your best to keep neighbors under control.
- Encourage longer leases even if that implies discounted rates.
Create a financial plan
Rental properties are not that different from any other business. As a result, if you want to make them profitable you need at least a rudimental business plan. This document should cover the property’s market value (as determined by size, location and amenities), expected revenue, monthly and annual expenses, and the list of upgrades intended to increase the property’s market value. This simple plan prevents rash decisions, excessive spending and gives landlords an excellent reference point for measuring their current progress.
Take care of the maintenance
Keeping up with property maintenance is one of the most important things you should do with your investment. This issue is so complex that some countries like Australia demand that strata managers and lot owners provide professionally made initial maintenance schedule that specifies obligations of maintaining the common property assets. These documents are a great roadmap for all future property interventions, so it is a good idea to hire trained professionals to make you one.
Study the law
Knowing the legal provisions regarding the landlord-tenant relations can be of tremendous help in handling potentially troublesome situations and streamlining the management process. Some of the most important topics you need to cover are the regulations regarding the security deposit, reasons for evicting the tenants out of the property, the very process of eviction and the circumstances in which tenants are allowed to legally withhold the rent.
Manage your property like a hospitality business
This plays out in two ways. On the one hand, you should treat your property with the same level of care and attention as you would if you were running a hotel. On the other hand, running the rental property like a hospitality business sets a great frame for establishing the relationship with the tenants. Yes, you should be pleasant and do your best to make them feel comfortable. But, at the same time you should maintain a professional distance and keep your doings within legally binding terms.
Market your properties
This is another topic where you could take notes from hospitality businesses. Waiting for the tenants to come to you instead of reaching out and marketing your properties to them is a horrible mistake. And remember this – listing your investments on Airbnb and similar websites is not marketing. Instead, your venture should follow all the steps other small businesses make and devise a comprehensive marketing strategy that includes branding, and actions across several different marketing channels.
Consider hiring a property manager
Managing several properties can be an overwhelming process. In such circumstances, hiring a professional whose sole job will be to manage your investments may be the only viable option. Managerial salary will make a cut into your profit, but your business will be set on solid ground, and you will have your hands free to explore other ventures. Alternatively, you may opt for businesses providing managerial services. This option practically outsources management outside your enterprise, but you do get a top-notch service for the price of a monthly subscription.
Managing a rental property is a task that requires a lot of patience and effort. And yet, a lot of landlords approach this duty like their job consists solely of picking up the rent and hiring contractors to perform annual maintenance. Such landlords don’t have staying power. Learn from their mistakes and use the seven strategies we gave you to turn your investment into a profitable business laid out on rock solid foundations.
About the author: Mike Johnston is a lifestyle and business blogger from Sydney. He is a regular writer at Smooth Decorator and Divine Magazine. He also contributed to real estate and environmental blogs as well. Mike’s goal is to create and share meaningful content that helps and inspires people.