In a world that seems like there are products for just about anything you think you could possibly need, it can feel like a difficult feat to create a unique product. You want your concept to stand out from the crowd and be desired by your target market. Here are some tips that will help you and your team develop unique products that will be sure to get the attention of your desired customers.
Make It SIMPLE
If you’ve spent any time at business college, then you’ve likely heard of the SIMPLE formula. You start by identifying a SIMPLE need that your product can solve. You make your product INTERESTING so it stands out from your competitors. You want to ensure that your product creates MEANING for your consumers by offering something they’ve never had before. Your product should allow consumers to be more PRODUCTIVE by completing tasks faster than ever before. Consumers want a LONG-LASTING product that will be ENTERTAINING for them to use. Start with making sure your product meets all necessities of the SIMPLE formula.
Don’t Let Manufacturing Limit Your Perspective
It’s very important to look at potential products from the point of view of what they can do for you. You don’t want to start thinking about how a product can be manufactured first. This will limit your creativity. Instead, focus on designing the product first. Then, worry about how you’re going to make it afterward. There are tons of new technologies out there, like EDM manufacturing services, 3D printing, and nanotechnology that you’ll be sure to find solutions to manufacture whatever product you design.
Assess Your Product Against the Existing Market
If you attend tradeshows for your business, you know that the hottest products are those that stand out from the crowd. Do an honest assessment of your product and the similar products in your industry. If your product looks too similar to others, then you’re going to need to go back to the drawing board as far as design goes. You don’t want to be the manufacturer who churns out a black rectangle phone. Rather, you want to be the one who showcases a chrome one.
Get Feedback Everywhere
Many business managers lack this one key trait that is so vital to your overall success. You need to get feedback from everyone. It doesn’t matter if you’re having a casual lunch with a friend and bring up a new product that you’re crafting or you have feedback test groups, tell everyone about your idea. Try to seek out people who bring up compelling evidence that your product is too similar to others or that it doesn’t meet their needs well. The more feedback you get, the more you can adapt your product to be unique.
As you can see, there are many things you can do to ensure that you always create a unique product for your business. Remember to always keep an open mind for criticism and don’t take it personally. By starting with SIMPLE and moving through the other tips above, you’ll be well on your way to manufacturing an amazingly unique product.
Anica is a professional content and copywriter who graduated from the University of San Francisco. She loves dogs, the ocean, and anything outdoor-related. You can connect with Anica on Twitter @AnicaOaks.