To help your company become more effective with your mail and business communications, here are five proven strategies. Try each of these strategies and see which one works best. When you find a winning strategy, scale it up to maximize your results.
1). Personalize your message as much as possible
People are more likely to respond to your message if the message feels like a one on one communication. For instance, starting a message off with “Dear valued customer” will not catch as much attention as “Dear Mary” or “Dear Mrs. Jones.” Try to use communications that allow you to customize the greeting or other parts of your message. You will enjoy higher conversion rates with this strategy.
2). Use programmatic direct mail
This unique new strategy allows you to send direct mail to people who anonymously visit your website or your landing page. Programmatic direct mail will allow your company to enjoy automated re-targeting of your audience offline. This can provide you with enhancing conversion rates and a unique edge against your competition.
3). Communicate at the right time
You want to make sure that you send your message out at the right time and the right day of the week. For instance, if you are selling boat rentals, you are more likely to get results if you communicate with a person on Wednesday, Thursday or Friday. This the time of the week when people are planning their weekend. If you communicate on Monday and Tuesday, you will be too early. If you communicate on Saturday or Sunday, you will be too late. Also, make sure you send your communication during the time of the day when people are most likely to read and respond to your message. For instance, if you are marketing a solution for insomnia, you may want to send your communication later in the evening.
4). Offer value in every message
No one like to read messages and business communications. Therefore, you will want to offer value in your message. For instance, if your target audience is looking to increase their income, you can send a letter or communication about the five best income-generating opportunities. Be sure to inject some level of value into every communication that you make. This will make it more likely that people will value and read your communications in the future.
5). Ask for feedback or use surveys
You are more likely to get a response if you ask your recipient to do something besides committing money or time. Let’s say you have five different products that you want to launch. You can send out a letter simply asking, “Which one of these products is most appealing to you?” First, the recipient is more likely to respond. Second, you will receive valuable input on your products before they launch.
You can easily increase your business’s communication effectiveness by following some proven approaches. Send your communication at the right time, offer value and try to a new delivery strategy to increase your results. A good communication strategy will give your business the edge that leads to continued growth.
