Signs That Your Company Is Growing Faster Than You Can Manage It

Who wouldn’t love to grow their business? It usually means more attention, more profits and more ideas, but there will always come a point where you’ll realize that your business is actually growing faster than you can manage it. If you want to detect the early warning signs that your business is growing out of control so you can manage it better, then here are a couple of things to look out for.

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  1. Your infrastructure is starting to cost too much

If your basic business infrastructure, such as paying for cloud services and salaries, is costing you far too much of your budget, then there’s a good chance that you’ve started to outgrow what you can manage and you might need to start shuffling your money and removing expensive services like freelancers and outsourced work.

  1. You’re running out of space to grow

Physical space is another concern. You can easily run out of office space if you’re not careful and you’ll want to ensure that you always have extra space for new employees to work and storage space for your products.

  1. You’re hiring people far too often

If you find yourself hiring people for every little task, then there’s a good chance that you’re going to run out of money extremely quickly. You’ll need to start training employees instead of just hiring someone for every problem you encounter.

  1. You’re investing in things you know nothing about

Whether it’s a laser drill, networked devices or a powder coating booth as part of your manufacturing line, if your employees are asking you to invest in things you know nothing about then there’s a good chance you’re starting to grow beyond your knowledge. Regardless of if you’re planning on upgrading computers or adding a laser drilling service as part of your workflow, it’s a good idea to learn more info about it so that you better understand how it plays a part in your business. If you lack this knowledge, then consider speaking to your employees and having them explain it to you without technical jargon.

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  1. Your team is starting to grow further apart

Have you ever noticed that your team are starting to disagree on more things and work less together? If so, it’s a clear sign that your business is growing large enough to need separate departments that will rarely ever speak to each other. 

  1. You and your staff are lacking in direction

If you’re lacking a sense of direction and you’re unsure how to approach your business growth or adapt to new market conditions, then you need to be wary because you could start making poor decisions that affect your success in the future.

  1. Your employees aren’t growing anymore

Once your employees hit a wall, it can be difficult to overcome it and teach them new skills. This is a problem that can be overcome with professional training, or you might need to bite the bullet and hire more agile and flexible employees to replace them.

  1. You’re failing to communicate with your customers

Lastly, if you’re failing to communicate with your customers in a meaningful way then it’s possible you’re starting to grow too large for what you can handle.

How to Rebrand your Brand

Your brand is the first and foremost image of your product, and the perception of your company in the mind of everyone in your surrounding, be it your customers, investors or your competitors. It is implied that the brand image holds great value. However, this reputation is extremely fringe, and there is nothing more disastrous than the brand image is tarnished and caught in a controversy in this world of digital media.

It takes years to build a brand image and seconds to destroy it. Although, even if you find yourself in such turmoil, there are ways in which you can revive your brand and re-establish its image. So here are a few ways that you must consider while you are rebranding:

  1. Plan ahead – Planning everywhere is one of the most essential things in any aspect. If you have planned ahead of the effect of any such misfortune, it won’t be that damaging. You should prepare a backup strategy beforehand in order to cope with the ill effects of any such thing that happens. Once such event has occurred, you can imply the plan that you have made and refurbish the brand image gradually.
  2. Acknowledge the issue – The very first step that you are supposed to do after an unfortunate event is to take ownership of the event and acknowledge it publicly. If it was a mistake that you made, then you must issue an apology in order to state that there was a mistake and by issuing this apology we are accepting the responsibility for the error. This will lay a basic trust foundation for your rebuilding process.
  3. Let the dust settle – You must realize that once your mistake has turned up, it will be spoken upon a lot, and today’s social media sites are famous for making a huge mess of a smaller matter. Do not lose your calm. Just wait for some time and let the controversy mellow down a bit. Once people are done talking about it only then try to intervene, else the situation might turn even worse for the brand.
  4. Identify your allies – Even in the event of your brand image being spoilt, there will be a particular section of your customers, and some of your business partners, etc. who will stay along with you. Recognize these well-wishers and ask for their further help, as they will be one of those links which will spread positivity for your company using their means. Thank them and reward them suitably.
  5. Start the rebuilding process – You need to assure your customers that you care about them. Seek sympathy by telling your customers that mistakes do happen and that you are trying your level best to re-adjust for the error that occurred. You must deploy various strategies and tactics that will enable you to regain the lost trust. You can hire rebranding consultants as they are experienced in their field and will help you fare through.
  6. Share your progress – Once you are on the road to rebuilding your brand and you are engaging all sorts of strategies and tactics to regain that lost trust, a better idea would be to share your actions and corrective measures affluently. This way people will realize that you are working hard to gain back your reputation. They will be ready and more acceptable to the fact of giving you a second chance, which is all that you need.

Rebuilding your brand after a PR disaster is not an easy task to perform. You must have a positive mind throughout the process, and you must make sure that you will not lose hope and your patience. Slowly with time, you will see your brand is regaining its image and is flourishing, with your reputation rebuilding again.

Author Bio: Neil Quiddington is the Managing Director of Simplify Branding, a reputed branding agency in the UK. Neil is passionate about turning small and big businesses into successful brands, through innovative strategies and unswerving hard-work.​

Tech This Out: 10 Steps To Migrating Your Business Into The Digital Age

Whether your business is a new venture, or one that has been putting off the inevitable for some years, now is the time to take it into the digital arena. This opens up the door to quicker growth, increased profits, and greater stability. Frankly, that’s everything that any entrepreneur could shoot for.

If you’re going to make this transition, though, the migration needs to be smooth. It can be a daunting process, especially when you’re not a tech wizard. As long as you focus on each of the elements below, you should be just fine.

So, what are you waiting for? Let’s turn your outdated venture into a modern business that’s set for years of success.

#1. Reaching Digital Audiences

The main incentive for transforming the business comes from the potential to sell products to a far larger customer base. With over 1.3 billion live websites on the internet, grabbing your fair share of the audience isn’t down to luck. You must know how to work for it.

Search engines are your greatest asset by far as most consumers will turn to Google when searching for a product. Meanwhile, a strong social media marketing strategy should stop the threat of customers scrolling on. Just remember that different demographics respond to varying ideas. Therefore, you must know your place in the market.

It’s also worth noting that the methods used for local marketing should vary from those aimed at reaching universal audiences. Show that you understand the needs of an online audience, and the migration will be far smoother.

#2. Handling Online Payments

Gaining interest from the online audiences is one thing, but converting it into a sale is another altogether. Due to the nature of digital business, obtaining their trust needs to be one of the top items on the agenda.

There are many contributing factors to consider. But ensuring that the clients are able to complete their purchases in a convenient manner is one that must be perfected instantly. The choice of ecommerce system is one of the most important decisions you’ll ever make. Accepting as many payment types as possible is key.

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If the business plans to accept credit repayment plans, it must also run the necessary credit history checks. Letting money slip through the net due to bad debts is the last thing any entrepreneur needs. And if you do allow this to happen, you’ll only have yourself to blame.

#3. Using Modern Staffing Management

Moving into the modern business arena isn’t just about the way you interact with clients. The entire operational process can benefit from the introduction of advanced ideas. This is particularly evident when considering the recruitment and management of your team.

Every entrepreneur needs to be supported by productive employees. In today’s climate, it’s important to consider the benefits of outsourcing tasks to companies and freelancers. Or you can look to incorporate smarter recruitment methods when finding permanent on-site staff. The combination of those two ideas should work wonders.

Perhaps most importantly, communication and morale need to be maintained. Automated tracking and staff rewards should have a positive impact.

#4. Going Paperless

Turning your business into a digital operation allows you to bypass many problems. The ability to remove paperwork and physical filing systems is one of the most rewarding elements. This one step can save time, money, and space around the commercial properties.

First and foremost, you must look to improve the organization of anything related to the company’s finances. Investing in a new Accounts Payable system puts you in far better control of the firm’s accounts. However, you must learn to appreciate the importance of change management as well as the project management. After all, the human input is still central to the overall output.

Making the office spaces paperless isn’t just about the invoices and contract agreements. Your company handles many document types. Going digital enables quick access, even when you’re not in the office.

#5. Providing Digital Customer Care

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When thinking about the clients, your initial concerns revolve around the ability to gain their custom. In reality, as is the case with offline ventures, the key to sustained success comes from gaining their loyalty.

The lack of human interaction can encourage digital businesses to forget that consumers are still human. If anything, online interactions have an even greater need to be supported by great customer care. This can range from adding Live Chat to your website to providing telephone care and online FAQs. Either way, showing clients that your commitment doesn’t end with the sale is key.

It’s equally imperative to ensure that the company has established a fair returns policy. Removing any doubts can remove customer apprehensions. Crucially, it protects the company too.

#6. Protecting Your Assets

Avoiding the possibility of unnecessary returns is just the start of protecting assets on the digital platform. As part of the bid to provide a safe transaction, you should have invested in strong data protection. After all, one breach of data could bring long-lasting problems.

Once you become a digital business, intellectual theft becomes a far greater problem. The fact that you’ve reached a bigger audience means that your content could be seen by people that try to steal your ideas. Protecting your brand trademarks and innovative ideas is essential. Running a successful business is tough enough at the best of times. Allowing others to profit from your work is not an option.

There’s still a need to take care of physical assets, including your stock, particularly when you still run an offline store. Once again, though, digital tech and CCTV facilities are your greatest asset.

#7. Joining The Community

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The online community is simply massive, and your business needs to become a part of the conversation. Many entrepreneurs that are new to the digital arena assume that it’s them versus the world. While some companies are your direct competition, not everyone is an enemy.

It’s possible for two companies to share a similar audience without being in direct competition with each other. When this is the case, joint marketing ventures can pay dividends. Alternatively, sharing market insights can help both parties stay ahead of the crowd in their respective crowds. As a digital business, you must grab hold of every opportunity that comes your way. This is one of them.

On a separate note, you can embrace the community vibe by encouraging existing clients to spread the word. Testimonials, customer reviews, and referral schemes can all help the audience grow at a rapid rate. In most cases, this will be far more efficient than your marketing schemes too.

#8. Incorporating Time Savers

Time is the most valuable asset in any business venture. Embracing the digital arena to its full capabilities gives you the best chance of maximized efficiency. Investing in video conferencing systems can be a great starting point, as it removes the need for unnecessary travel.

It’s often worth choosing computerized systems to handle key business activities. From automated stock management to email marketing workflows, the time saved allows you to focus on other areas. If nothing else, reducing the threat of human error should provide a better customer experience.

Forms can also be used to save time during recruitment processes as well as customer interactions. Apart from saving time, it should make life a lot less stressful. In turn, this should promote greater clarity when making other crucial decisions.

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#9. Tailoring Your Operation

Every digital business is unique and should embrace its strengths to find the best route to success. However, it’s equally crucial to remember that those characteristics may need to be altered in some geographic locations. This is because cultural variances impact customer trends.

All customers need to feel comfortable. This is why you must understand the importance of presenting information in their natural language. Even if they can read English, many clients will prefer to use a website that’s easier to navigate. Besides, this step shows that you’ve actively thought about their needs.

With this in mind, many digital businesses find that hiring external help is the best way to branch out. Turn the company into a franchise, and the small profits in each new location will increase the overall takings without any extra work.

#10. Maintaining Offline Endeavors

Transforming your offline company into a digital one can take everything to the next level. But that doesn’t mean you should abandon the existing company model. If you’ve been making money from those traditional ideas, there’s nothing wrong with continuing them alongside the new ones.

In truth, the digital presence is likely to increase the company’s local presence. Still, printed marketing materials and promotional events can still play a positive role. If you make the transition to the digital playground without appreciating your old clients, they may feel alienated.

Besides, a company that achieves success on both platforms is sure to reach its goals far sooner. Given that this is the whole point of taking the venture online, this should all the incentive that you’ll ever need.

Leading A Promotional Marketing Charge For Your Business

If you have sat behind your desk at your business and wondered why you can’t get your feet off the ground of perhaps, it’s time for an evolution; a promotional campaign is what you need to lead. It’s kind of like going into battle because you’re charging against the market and forcing them to notice you. A business that is determined expand or give a new product or service, a boost into the atmosphere, must be ready to campaign hard. You’ll need both online and real-world skills to accomplish your goals because market reach depends on being able to anticipate what customers are thinking and doing. Keep in mind that a successful campaign is only achieved if you’re fully prepared, so expect the unexpected. promo1

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Join the message and objectives

Your mindset should be to set the battle formations in your business and assign certain tasks to the key people in a meeting. Assess the marketing communications opportunities, by various different avenues you can explore with your marketing team. It’s important to realize the first step is to examine and understand the complex nature of consumers in your field. If there is a major giant that the consumers are veering toward, you’ve got to be able to and willing to, take some of their customers away. This is the beauty of small and medium sized businesses because they can fight with giants and come out on top if they have the right plan. Who is this message going to be going out to, will it be a certain buyer bracket, i.e., class of people? How will the current users feel if you suddenly went in another direction? Your current customer base should be catered for together with the new audience you’re reaching to, so you don’t lose the revenue you have already secured over time.

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Develop the message

The promotions message you’ll be giving out to potential customers has got to be well thought through with all the marketing, communication and bulk the employees, all reading from the same page. It will take time to forge, but once you sit down with all the relevant staff, and focus on the content of the promotion, ideas will soon start to fly. Focus on the appeal of the new product or service, the structure of the team with regards to the different parts they will promote. The format should be such, that the online specialist team, deals with consumers that are mainly online shoppers and therefore much more likely to be better educated on the subjects they research and the things they buy. Those who shop in person, are most likely going to be of the older generation, who want to know the difference of function between your brand and the next best thing on the market. Keep in mind that promotional campaigns that have the best results are those that have an execution plan.

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Go out and promote

Consumers want to have something to latch onto, something that they feel is relatable or at the very least, a figure of some sort. You could rent a mascot or a large prop to get customers to pay attention to you when you’re marketing in the real world. Together with the team of marketers, you can run promotional campaigns at places where you know there will be a large population. You can go to musical events, food festivals, seasonal parties, etc., and have your employees talk to customers one on one. If you can rent a large figure or make mascot statue that stands out like a beacon, you may find that people are attracted to come toward your booth or stands. But seeming as your budget is already tight, you may not have the funds to rent out such large figures for long, so look to find the best interest rate for an installment loan. However long your campaign is, you can have certain items paid for by the loan, so you use your money, to make money. Installment loans are great for people who run businesses because you can use the money you don’t have to go out and make more than enough money to pay the loan back. Some installment loans can give you up to $2,000, and others may supply you with $5,000. Use this money wisely, to secure places at events, and pay for the equipment and memorabilia.

Determine the effectiveness

It can be rather strange to want to sum up your campaign so early after it finishes. Much like the war generals of old, you may want instant gratification. However, the only true way to examine how effective your promotional campaign was, is to look at the numbers. The sales figures won’t lie and will show what products and services have jumped popularity. Perform a situation analysis and start the internal cogs of your business moving to be able to cope with the increased demand like you should have already planned. You’ll need to gather further information to give your increase in profits a solid justification. Encourage your customers to leave reviews and comments about your business, and you may start to recognize a pattern, which correlates with the tactics of the campaign. By these figures and stats, you’ll be able to answer the question of whether or not you hit your target market. Certain advertising messages will have stuck with the audience, which if proven, you can use in future campaigns so psychologically, you’re familiar with the consumers.

A well-run promotional campaign will pull out all the stops. Very rarely are such campaigns done every year, and there may be a prolonged lull before the next time you get to connect directly, with such a large amount of people. Buy the necessary equipment and materials you need to resonate with customers and leave a lasting impression, but also designate the right members of your team to run specific parts of the promotion. Take the time to develop your message, and once you have a picture of what you want to achieve, stick to your objectives and aim straight for your goals.

Things to Know When Starting Your Business

Starting a business is more difficult than people normally realize. Once you set off in the business world, you’ll face many obstacles on the path to success. Many entrepreneurs decide to start their own business and be their own boss. However, a lot of businesses fail because their owners weren’t properly prepared for challenges that awaited them.

In order to avoid failing, you have to know what lies ahead, so that you can be ready to face it on time. The startup stage of your business will be the most difficult one and it will demand a lot of attention and a lot of effort from you. Nevertheless, if you get well informed before you begin, you’ll be able to handle any situation much more effectively. Here are a few things you should know about starting your business.

Be thorough with the research

Research is the most important step you have to make when starting your business. Understanding the market, the audience and how it all fits together is fundamentally crucial for business success. Through research, you’ll be able to determine your target market and who your target audience is. This is vital, because you want to offer your products or services to people who are actually interested in them.

Furthermore, you’ll know who your competitors are and what you will have to do in order to outrun them. Moreover, you need to research what you want to sell. For instance, is there a similar product or service on the market already? Is it doing well on the market and are people interested in it? Is there a way you can make people more interested in that product and will your business flourish if you opt for that idea? You can answer all of these questions and more, by conducting a thorough research and understanding the market.

Start networking

It’s important to expand your network of contacts when starting a business, especially if you’re new to the business world. Your network should consist of more than just friends and family, although they can be helpful as well. Try to find relevant people with experience in your industry and get them to help you out a bit. Any advice or any bit of information you manage to acquire will prove to be invaluable. Furthermore, they might introduce you to more key figures and even potential customers.

In order to expand your network, you’ll have to maintain your presence on social media and attend social gatherings and business forums that are related to your specific industry or niche. Make sure that you never hesitate to approach people that may prove to be helpful. After all, you may approach someone who is willing to invest in your business or even start a partnership with you. Moreover, you may even meet a mentor who will guide you and help you overcome any business obstacle you might be faced with.

Market your business early on

It’s never too early to start with the marketing. Just because you haven’t launched your business yet, it doesn’t mean you can’t start marketing it. The sooner you start promoting your business and improving its visibility, the better. For instance, social media and networks are best places to start things off. Not only can social media help you promote your business but it can also help you familiarize with your target audience. Your audience is the best source of information, especially if you want to start an early marketing campaign, test your ideas and gather feedback.

The best way to know if your product is going to generate enough interest is to ask your audience what they think about it. Moreover, you need to start marketing your business in person, like networking for example. You can use the traditional methods, such as giving out business cards to your business associates and potential customers. Just make sure you invest in effective printing services beforehand, because no one will take you seriously if your business cards aren’t designed well.

Get some help

There are things you simply can’t do on your own and it’s always the best option to get some help. There are things about your business that you may not be aware of and professional assistance can be of great help. For example, you should hire or consult with a lawyer concerning your legal obligations. They will inform you about licenses and insurances you need to obtain to successfully start your business. On the other hand, you should also hire an accountant or a bookkeeper for your business operations.

If you don’t know what you’re doing, then accounting is best left to someone who does, because one missing to pay your tax bill or forgetting to pay an outstanding invoice may result in financial trouble you don’t really need. Moreover, you can also consult with financial experts that may help you improve your credit score. After all, a bad credit score may result in banks refusing to give you a loan when you need it the most.

Starting a business isn’t fun and games. The promise of a lucrative career comes with many challenges and many obstacles. The best way to grow your business is to be well-informed about what awaits you once you start out.

 

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Guest Author is Alex Williams is a journalism graduate, and a rookie blogger trying to find my luck. Blogs are the perfect opportunity for presenting yourself to wider audience, getting the chance to showcase my expertise and receiving recognition. I am a regular contributor at Bizzmark Blog

What Professionals Working Remotely Need to Know About Marketing

Self-employed workers and freelancers have long enjoyed the affordability and convenience of remote work. To begin with, they reclaim the hours that they would otherwise daily spend commuting to and from a corporate office. As a result, they have more time to spend with their family and friends and enjoy a healthy work-life balance. Now, professionals who work for companies or corporations increasingly also can work from home and enjoy a healthier work-life balance.

Meanwhile, clients and employers increasingly embrace remote workers as a way to cut costs. For example, companies that utilize remote workers require less office space and, therefore, can reduce their rent, insurance and energy expenses. Additionally, clients and employers can access talent from practically anywhere in the world. Furthermore, home-based workers offer high levels of productivity and efficiency.

As a professional, your opportunity for working from home has no limits. Thanks to technology, you can collaborate and communicate with people and work with teams regardless of their location. You must, however, have a productive office environment to work in as well along with a well-defined and promoted personal brand. Here, you will learn about the important considerations you must make and activities you should engage in to build a successful career as a home-based professional.

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1) Build A Landing Page

Like any business, you can use the internet to promote yourself so that the companies and clients that need your services can find you. By creating and publishing a simple, easy-to-navigate landing page, you can showcase your experience and talents. In many ways, your landing page should function as a business card and as a place where clients can schedule and pay online for your services.

Important elements of your landing page include the title, primary tagline and description. You should also carefully choose your keywords and tags. Of course, the main content of your page should concisely introduce you and explain why businesses should choose to use your services.

2) Pick Your Apps and Online Services

Place a high priority on choosing the applications and services that best support your business. As you search the internet, you will find myriad options that seem attractive, but you should resist the temptation to try to use too many applications and tools because they can become a distraction. Use customer reviews and free trial periods to narrow your selection and only choose the ones that contribute to your productivity and efficiency.

Tools and services for task management, web page creation and SEO, project management and accounting are categories of apps and services that almost every home-based professional will need. Additionally, you might need to look for tools and services that support the creation of documentation as well as those that facilitate copyrights and trademarks.

3) Be Serious About Your Social Media Game.

Social networks continue to attract millions of users, making it the perfect place to promote your professional services. Furthermore, you can use social media to connect with other professionals, influencers and vendors who can contribute to your business. Still, social media can become a liability if you fail to properly manage it. For example, if you never engage users, you might damage your reputation just as severely as you would if you communicated with the wrong vocabulary or attitude.

Although you might feel tempted to open accounts on every popular social network, you should focus your efforts on only one or two of them so you can minimize the drain on your time and avoid management complications. Also, place social media tools on your landing page so that your website visitors can easily follow you as well as “like” and share your content. Additionally, you should always respond to comments and questions left for you on social media and consider using social media to post articles and display your work.

4) Create A Productive Home Office

As has been noted, your home office should rank near the top of your priorities. For the most part, alternative arrangements such as working on your bed or at the kitchen table will not allow you to achieve high levels of productivity. Instead, choose a little-used section of your home and remodel it as your office. Make sure that it has boundaries so family members can avoid encroaching on your space and vice versa.

Your office should have ample lighting and easy access to power outlets. It should also host essential equipment such as a printer, networking and video conferencing gear, a telephone and office supplies. You should also equip your office with an adequate amount of storage space and work surfaces. After all, clutter can lead to wasted time and confusion and destroy your creativity and enthusiasm. Also, you should make sure to do home maintenance tasks, just like you do with the rest of your home.

5) Give Without Asking Anything in Return

Offering value to people with no strings attached can effectively promote your business and build the authority of your brand. To demonstrate your communications skills, you should use social media to converse with users. Similarly, you should share content posted by other users to emphasize your commitment to the community. Furthermore, you can emphasize your expertise by publishing tutorials and holding question-and-answer events.

In many cases giving back to the online community can extend beyond simply sharing information and solving problems. For example, giving away useful freebies that include your contact information can promote your brand and demonstrate your generosity. Organizing contests with meaningful prizes give people an incentive to return to your profile and stay actively engaged. As you give, however, always ask for feedback regarding your ideas, designs and strategies. Such free guidance can become invaluable as you fine-tune your brand and messaging.

BONUS TIP: Use Influencer Outreach

After tending to the basics of building a home office, creating a presence on the web and social media, and interacting with your audience, start connecting with influencers. This group of people might include politicians, professors, celebrities and business icons as well as other popular people. Such people can influence the decisions people make, including choosing to use your professional services.

When you make contact with an influencer, try to make a deal where they give you exposure to their large audience in exchange for reaching yours. For instance, you can offer influencers guest-blogging opportunities on your website and ask them to endorse you as a professional. Every time you get an influential person to recommend you or associate with you, their audience takes note and will naturally turn to you when they need your talent and skills.

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Working at home as a professional helps you benefit from the modern trends in employment. Increasingly, people are working from home and therefore enjoying an improved balance between their work and personal life. By choosing the right apps and services, creating a productive work environment and building a landing page and social media presence, you lay a solid foundation that will help you provide high quality work to a steady stream of clients.

 

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Guest Author, Jeff Brown, is a freelance writer from Oregon with a knack for lifehacking and DIY projects. Based out of his home office where his two dogs keep him company while he types, Jeff loves writing about home improvement topics, teaching others all the tips and tricks he has learned since he moved out of an apartment and into a house. When he’s not writing, he loves organizing barbecue parties in his garden.

Decrease Your Bounce Rate, Increase Loyal Customers

A poor bounce rate is a conundrum that a lot of businesses face. They are attracting a good amount of traffic to their website, but they don’t have many conversions to back it up. Of course, traffic means nothing if the people that are visiting your website are not interested in what you have to offer. So, where are you going wrong? Let’s take a look at some of the ways you can decrease your bounce rate in order to increase your loyal consumer base.

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Is your web design confused?

This is one of the main reasons for a high bounce rate. Does your branding reflect your business and the industry you operate in? If your web design is confused, it is going to dilute your brand identity, and it will immediately turn potential customers away. This often occurs when people work with web design and marketing businesses that have no experience in their area. If you run a law firm, for instance, a company like Foster Web Marketing would be ideal, as they cater to the legal sector and have an abundance of experience in this industry. It is so important to find designers that have experience in your niche, and check out their portfolio to see the work they have done so far.

Do you understand what your visitors are looking for?

As mentioned in the introduction, one of the biggest problems business owners face is that they have a tremendous amount of website traffic, but they can’t turn these users into customers. The main reason for this is because not all every user is your ideal consumer.  So, what happens is that someone gets directed to your page, and then they realise that you don’t offer what they are looking for, and then they leave. This is why your bounce rate is high.

To rectify this issue, you need to understand your website visitors. There are a number of ways you can do this, including:

  • Analyse onsite search trends – This is a good way to understand what your customers are expecting from your website. You can see what search terms they use, and whether your website is catering to what they want. If not, you can identify the gaps in your content and make the necessary changes.
  • Discover the highest converting pages on your website at present – You can learn what type of content attracts customers to your business by understanding the highest converting pages. You will probably find that there is a big difference between your highest converting content and your most popular content, and this signals that you need to make a change.
  • Find your most popular content – This leads on from the former point perfectly. You need to find your most popular posts and make sure they are optimised for boosting conversions.

Do you encourage new website users to opt-in to your email list?

If you don’t, now is the time to start. This is important because research indicates that to create a viable sales lead it takes six to eight touches. This is why collecting email addresses is a must. This enables you to keep in contact with your potential customer, ensuring the relationship is kept alive until they convert. Otherwise, how would you be able to encourage the six to eight touches until a sale takes place?

You need to have a careful and considered approach when encouraging people to sign up to your email list. You need to give them an incentive to do so. For example, you could offer valuable digital downloads, such as a whitepaper, cheat sheet, template, or eBook.

Do you re-engage abandoned visitors?

This is the final point to consider when it comes to your bounce rate. A lot of business owners simply give up on the users that have abandoned them after their first visit to their website. This is a big mistake, which can result in many opportunities lost. You shouldn’t give up on these users. Perhaps they simply were not ready to make a purchase from your website or sign up to your email list first time around?

You need to look for the most effective methods of re-engaging with these visitors. One of the ways you can do this is with social media. You can target people that have recently engaged with your website, creating posts that have been perfectly put together to appeal to them. You can also use on-site remarketing to appeal to abandoning visitors through targeted exit-intent popups.

All in all, reducing your bounce rate is of huge importance if you are to have a successful online presence. Use the tips that have been mentioned above to get started.