What makes the difference between premium cosmetics and cheap discount store specials? The materials and craftmanship that go into them. Even the best cosmetic formulas suffer when manufacturers cheap out with suppliers, and there are a few areas where sourcing quality ingredients or equipment can make or break your brand. Here are four suppliers from which every cosmetic company should seek the highest quality.
They say to never judge a book by its cover, but the truth is that most consumers judge cosmetics by their packaging. Sourcing luxurious packaging materials like silk, hand-carved wood and marble can make your product stand out on the shelf or convince the consumer that it’s worth a premium price. Packaging is also a practical concern in cosmetic production because poor quality materials can cause the product to decay more quickly.
Texture is one of the most important aspects of a cosmetic product. You can have the best ingredients and expert formulas, but the product won’t sell if it turns out clumpy or gritty. The secret to smooth, creamy products is choosing the right silicone mixing equipment suppliers. Work with suppliers that provide planetary, multi-shaft and kneader mixers that can blend a variety of ingredients into a quality, uniform product. You should also consider whether you need equipment that can produce specialized textures like whips and butters.
Talc is a natural mineral that has been used in cosmetics for decades, but recent studies and lawsuits have created alarm about its safety. Although talc is a very safe ingredient in its pure form, it carries a risk of being contaminated with asbestos. Sourcing high-grade talc from countries with strict safety regulations is important if you plan to use this ingredient in your products.
Many cosmetics companies are switching from talc to mica not only for safety but also to create a more contemporary look. However, this mineral is often mined through unethical means like child labor and slavery. Purchase mica from certified ethical mines and carefully audit the supply chain to make sure you’re using only ethical sources. Displaying a fair-trade certification on your products also increases your appeal with socially conscious consumers.
Although quality is essential, your brand still needs to be competitive when it comes to price. Carefully evaluate which elements of your production make the most difference. Sometimes a less expensive ingredient may even provide greater safety and quality, such as using plant starches or clay instead of talc.
Meghan Belnap is a freelance writer who enjoys spending time with her family. She loves being in the outdoors and exploring new opportunities whenever they arise. Meghan finds happiness in researching new topics that help to expand her horizons. You can often find her buried in a good book or out looking for an adventure. You can connect with her on Facebook right here and Twitter right here.