Voice commerce uses voice artificial intelligence technology to help users shop online. This technology aims to reduce the dependence on devices or smartphones when purchasing and searching for online products. To enjoy the benefits of voice commerce, you will need a device with voice AI. Incorporating voice commerce into your daily life can save a significant amount of time while searching or buying products online.
How to execute voice commerce?
One of the impressive parts of voice commerce is that it is easy-to-execute. To enjoy the use of voice commerce, all you need is your voice along with the technology. So, the requirements for using this technology are as follows:
● Get a device that consists of a voice assistant
There are various devices, which you can use to serve the purpose of voice assistance. It can be your smartphone or other voice-activated devices.
● Be careful about your tone
Now, it is imperative to get careful about your tone. Your device will recognize your voice as a unique voice. So, if you change the tone, there is a possibility that it will take it as an ‘unknown’ voice.
● Try using trigger words
Using trigger words will help the device or technology to search for a specific item. For instance, if you search for an item, make sure to mention its name. And the name of that specific product will be considered as the trigger word.
● Know the commands
While using the voice-assistant technology, you have to know their commands. For instance, if you are an iPhone user, you have to say “Hey Siri” to activate the voice assistant.
What are the benefits of voice commerce?
The biggest benefit that voice commerce has to offer is its flexibility. It is quite easy to use. With voice AI and vCommerce, you can do numerous things at the same time. To be precise, it will allow us to multi-tasking. For instance, it will be easier for you to do shopping while cooking, cleaning, and doing various other things. So, here are some of the benefits that you should know.
● You can purchase quickly
Once you start using this technology, you can do your online shopping quickly. Well, you don’t have to wait much to fill up your details. So, you can see that you can save a considerable amount of time.
● It is available 24/7
Another significant benefit is that it is available 24/7. This technology will allow you to purchase the product whenever you want. Besides, you can do it easily as well as quickly. You need not have to come across the lengthy browsing as well as the purchasing process.
● You can personalize your buying experience
Also, you can personalize your buying experience. We already discussed that voice commerce is quite easy-to-use. Thus, people prefer to interact with their devices. It will allow the device to gather more data, which it will use to personalize your experience.
So, these are the benefits that you will enjoy if you start using voice commerce.
What are some of the challenges that voice commerce has to face?
Like the other side of the coin, a few challenges also come with voice commerce. Let us take a look at the challenges that voice commerce may have to face.
● Dearth of trust
Lack of trust is one of the biggest challenges that the voice commerce industry has to face. With the evolution of this technology, companies are trying to enhance personal recommendations. Most of the buyers buy familiar products with the help of this technology.
But, when it comes to buying new products, they always opt for the traditional buying method. So, it will take a bit of time to build trust amongst the users.
● Privacy concerns
When it comes to using voice-controlled devices, privacy is an issue. These devices wait for your voice commands, and thus, they are on alert. A huge number of people are worried that the devices are listening to their conversation all the time. Therefore, they fear that it may breach their privacy.
It is one of the significant reasons for which people avoid bringing voice assistance devices into their house.
So, here are the challenges that this technology may have to face.
What are the impacts of voice commerce on retailers?
With the help of this technology, retailers can also enjoy a lot of benefits. However, voice technology is still new and undergoing a lot of improvements to apply it to retail. According to a survey, it is found that 35% of users opt for voice commerce to buy daily items. Besides, voice commerce comprises 3% of online sales, which would increase with the advancement of technology and the user’s comfort.
Retailers have to rethink their search engine strategies. With voice AI, retailers must use long keywords or full sentences for the voice to identify their products or services. Also, new strategies must be adopted to enhance customer engagement.
Retailers will get another channel that will help them to generate revenue.
They will come across a new catalog browsing experience.
Endnote – Voice commerce is in the infancy stage and will start to grow in the near future. However, overcoming the drawbacks should be the priority. It will encourage people to opt for this technology more without any privacy and security concerns. Moreover, it can be a gamechanger for the eCommerce industry. Thus, online retailers must adopt technology and strategize to increase their revenue using voice AI.
