The global automotive industry has been ravaged since the outbreak of the COVID-19 pandemic. In 2020, global auto sales are expected to decline by 22%. In those troubling times, automotive brands need to focus on adopting new technologies and delivering personalized user experiences to stay competitive.
Let’s discuss key tech trends that are changing the automotive sector.
1. The Growing Need for Autonomous Vehicles
A decade ago, autonomous vehicles were a sci-fi concept. With the fast progress made in artificial intelligence and machine learning, they have become one of the most disruptive tech trends. Many global automotive leaders, including BMW and Ford, have already invested vast sums of money in these technologies. According to PwC, 40% of Europe’s mileage could be driven by self-driving vehicles by 2030.
The main goal is of self-driving technologies is to optimize global traffic networks and minimize the need for human intervention. Their benefits include the reduction of traffic deaths, minimizing traffic congestion, lowering travel time, and minimizing harmful emissions. Autonomous vehicles also benefit disabled and elderly persons, helping them live more independent lives.
Still, the acceptance of autonomous vehicles is low due to the recent cases of accidents caused by them. According to Statista, 56% of Americans claim they would not want to ride in a self-driving car.
2. Personalized Driving Experiences
From the point of view of personalization, vehicles have not changed much over the past few decades. When they come off the production line, most vehicle models are uniform. Fortunately, many automotive brands allow customers to personalize their cars.
For example, if you own a 1987 Chevrolet truck, you can purchase custom Chevy truck parts, as well as make stylistic changes, such as changing seat covers or customizing your steering wheel cover.
The rise of artificial intelligence has taken vehicle personalization to a whole new level. Similar to virtual assistants, chatbots, mobile phones, and AI-driven apps, vehicles can also collect drivers’ data to provide personalized and safer driving experiences. Through various types of Human-Machine Interfaces, connected cars are learning about owners’ needs, preferences, mistakes, and problems and keep adapting to them.
3. Improved Safety
You do not have to be an auto mechanic to run vehicle diagnostics. Namely, tiny cameras inserted into the vehicle allow drivers to perform a detailed vehicle checkup right from their seats. Tire pressure sensors and lane change sensors notify drivers about issues in the vehicle subsystems and improve their overall safety.
Another example of how new tech advances improve drivers’ safety is vehicle-to-everything technology. It sends drivers real-time traffic notifications and collision alerts. Driver assistance systems are based on human-machine interfaces, assisting drivers in driving and parking functions.
4. Enhanced Connectivity
Digital transformation is shaping different industries, including automotive. Connected cars are equipped with WLAN and internet connections. They allow them to connect to other devices both inside and outside of the vehicle. That way, they can share data, download software updates, and interact with other IoT devices.
It offers greater security, navigation, and diagnostics options. For instance, drivers can connect a smart car with a smartphone app to find a parking spot fast or start their engine.
With the rise of sophisticated cybersecurity tools, drivers are still concerned about the privacy of their data. They are worried about who would store their data – the original equipment manufacturer, a dealer, or even the government.
5. Reducing Environmental Impact
The 2020 Global Automotive Consumer Study conducted by Deloitte found that the popularity of electric vehicles is growing at an astounding pace. Understanding the environmental impact of internal combustion engines, more drivers are eager to switch to sustainable electric cars.
However, Deloitte also emphasizes that the adoption of electric vehicles is still slow. In most countries, users still prefer diesel cars and are not ready to pay more for their hybrid alternatives. This fact only proves that automotive brands need to invest more in user education. The goal is to emphasize the multiple benefits of electric vehicles, including safety improvements, sustainability, and lower battery costs. Namely, even though their initial cost may be higher, electric cars can help drivers save up to a third on petrol expenses.
Technology is Transforming the Automotive Industry
From highly personalized driving experiences and connectivity to improved safety and reducing pollution, the benefits of advanced technologies for the automotive industry are multiple. The examples provided above only prove that the latest improvements are highly user-centered.
How will technology change the automotive industry in 2021? Share your thoughts and expectations in the comments!
Eve Anderson is a marketing specialist turned blogger. Interested in sports and exciting travel destinations. Love to share content that can inform people.
