Project Managing: The Changing Flow Of Customer Desires

February 18, 2019February 18, 2019 / nancyrubin

When you begin a project in business, you quite clearly have an aim in mind. That aim might be to increase your customer base, reach out further on social media, create a new product that will flesh out your line or even just to gauge what consumers want these days. Whatever the case may be, you have to admit that you are at first going to be perplexed at the worldview you run into. It’s not unusual, to imagine how your project will go but it ends up being completely different due to the new information you collate. For this reason, leading a project itself is quite daunting. Not only do you have to try very hard to stick to initial plans but if and or when you do see the market shifting you have to accommodate that too. Customer trends always change, but the reason for why they change isn’t that difficult to understand if you are keeping your fingers on the pulse. When managing a project you will also need to make sure that you are absorbing any new information to then discuss and implement in the project itself.

Note the unexpected

One of the things that any new project will have to do is to contact the public and see what their opinion is on your initial approach or idea. Quite simply, this means sending out email survey campaigns to all your customers, to people who have shopped with you and of course to your business clients. Usually in these email surveys you will have some kind of questionnaire or a survey in which you could ask questions about how customers might feel toward the project. You’ll have to make it short and sweet as this way you will gain the most engagement. However you should also supply a further comment section which allows customers and recipients to give you their full and honest view.

When you see something out of the ordinary or perhaps a viewpoint that you did not expect, note this down. This could be the start of a similar viewpoint that is shared by many but you just didn’t know it. It could be the very beginnings of a changing flow in your customers’ desires. Of course treat this with a pinch of salt as some people sharing a similar view doesn’t mean the majority hold this view. It’s important to discuss any unexpected views that do seem to be gathering steam because it may warrant you changing a part of the project to accommodate it.

How we use technology

Customers are the ones who usually set trends in the marketing world, at least nowadays. Social media is a place for anyone to be creative which means businesses need to continually make sure they are aware of what’s going on. Sometimes a moment in culture might have a big impact on business. A certain name might be given to a piece of clothing, a software, a product etc. it’s this reason why Adwords are so important because as these new trends transpire, they will become available to bid for. You need to be at the forefront of this so you’re not the last one to the party and not able to take full advantage of the trend while it is at it’s peak. A business which wants to make sure they are serving the changing desires of their customers might need to consider using Automating Adwords optimization tasks. In a free-flowing marketing world, being able to harness the power of Adwords and automatically optimize your project to adhere to them will keep you from falling behind.

For example if a clothing item that is normally called a quilted jacket is worn by somebody famous and they make a social media post calling it a ‘country coat’, this term will obviously begin to be widely searched for by their fans. If you are such a business that makes quilted jackets, you want the Adwords for this so anytime anyone searches for a country coat, your website is further up the top of the results page.

Customers’ desires are changing more rapidly than ever before. Thankfully there are always new ways in which you can keep up and even bring them closer to your business. During a project, make sure you’re noting any signs of change from your own customers and clients from the information you get from your email survey campaign. Make sure that you’re in the loop regarding any kind of social media or cultural trend which might affect your project and adapt to it to secure new customers.

A Shortcut To The Skills: Areas Where Outsourcing Can Really Save You Time And Money

January 10, 2019January 10, 2019 / nancyrubin / 1 Comment

As a business that is constantly looking forward, we’ve all got to embrace the latest trends, albeit to an extent. Whether we’ve gone analog and we’re embracing a new era of digital transformation, or we’re looking to round off the edges, the latest trends don’t necessarily mean the best for our business. Outsourcing is one of those things that, understandably, we all look upon with some form of trepidation. Some think outsourcing rids businesses of their personality, but outsourcing, for numerous startups, can save an infinite amount of time and money. Let’s show you how.

The Ever-Changing Technological Landscape

Because technology progresses at such a rate, the race can be hard to keep up with. These days, as there are so many different IT consulting firms, such as cyberjaz.net, we can choose the right company to partner up with, so they can guide us with a steady hand through these changes. For those people who aren’t able to acquire the skills of workers in-house, outsourcing to an IT support company can make the processes easier to handle.

Content Marketing

Creating content that is easy to absorb by potential customers is a fine art, because it can come across as being a bit too commercial-esque in the wrong hands. And when we haven’t got the time to learn how best to develop our voice, we have to outsource to a content marketing company that has the strategies in place that lends themselves well to your brand. The goal is always the same- to sell products- but we have to do it in such a way that it doesn’t seem like you are relying on sales and leads. We have to generate leads but we have to start relationships with our customers.

Bookkeeping

You may think it’s easier to manage all of the tasks yourself. After all, when you are a novice startup, it’s cheaper! But because the balancing of many plates can result in a dip in productivity, outsourcing to a bookkeeping company isn’t just taking advantage of their expertise, but it’s offloading the more mundane and stressful tasks. Your business needs adequate accounts and documents to support every item of expenditure, and while there are many reasons to not use outsourced bookkeeping services, accountingdepartment.com provides a solid argument for you to use them. You can’t be too careful when it comes to your money. After all, it’s a legal requirement that you keep everything in order.

Outsourcing isn’t a bad word anymore, and it is certainly a way for us to take advantage of the resources out there when we can’t complete certain tasks ourselves. Put simply, outsourcing gives you the opportunity to look at the skills you don’t have, and give the tasks to those that do. From content marketing to bookkeeping and the complicated minefield that is technology, we’ve got so many aspects to outsource. But these things can save us so much time, not to mention money. We could spend years finding the right people to benefit our business, but we have to pay them a full wage. Outsourcing is a great shortcut to the skills.

5 Ways to Prevent Employee Burnout

January 4, 2019 / nancyrubin

Employee burnout is visible in numerous ways in all levels of your workplace hierarchy. It is most commonly associated with fatigued workers who work overtime regularly and who rarely take a day off. However, it can also be expressed in general job dissatisfaction, intense levels of stress, anger, cynicism or other negative emotions. Some workers may struggle with the inability to cope with seemingly minor stressors or inconveniences. As an employer, the impact of burnout can be felt throughout your operations. Burnout can result in decreased productivity and efficiency, a lower customer satisfaction rating, a declining employee retention rate and other consequences that you understandably want to avoid.

Understanding the Causes of Employee Burnout

Before you can determine the best ways to prevent employee burnout in your company, you need to understand its many causes. Long hours and long to-do lists are only some of several common causes. In many cases, multiple causes contribute to a serious issue rather than only one factor. For example, workers may also feel burnt out and overworked when they have too many responsibilities or when they lack the support and resources necessary to complete their tasks efficiently. Managerial oversight, conflicts with coworkers and other sources of stress may also contribute to burnout.

Effective Ways to Prevent Burnout in Your Workplace

Now that you understand what some of the many causes of employee burnout are, you can take smart steps to reduce its impact on your workforce. These are some of the more effective ways to prevent employee burnout in your workplace:

1. Assign a Realistic Workload

Managers are responsible for assigning a reasonable volume of work to each employee. Some managers see hardworking employees as workhorses who can handle more tasks than others. However, these individuals may work so hard or for longer hours than necessary because they feel intense stress and pressure to get their tasks completed. This stress is combined with an ever-expanding to-do list. Regardless of how efficient your employees seem to be, all employees should be assigned a realistic workload and should be able to complete their tasks within a reasonable number of hours each week.

2. Promote an Effective Work-Life Balance

Some employees may feel burnt out when they work too much and seemingly have minimal time to enjoy life on their own terms or to spend with family and friends. All employees should have ample time away from the office to exercise, to relax, to get an adequate amount of sleep at night, to tackle personal responsibilities and to maintain healthy relationships with friends and family. To promote an effective work-life balance in your team, consider allowing telecommuting periodically. Allow your team to use their paid time off on their own terms and without guilt. Consider offering additional paid time off beyond what is considered to be standard as a perk.

3. Encourage Employees to Disconnect Regularly

Today’s workers are increasingly connected to work activities wherever they go. They may immediately feel stress related to work activities as soon as they wake up and look at their phone. Emails, text messages and more may require attention throughout most waking hours. Their commute to and from work, their lunch hour and their evenings may also be impacted by their connectedness. Essentially, they are always on-duty even during their time away from the office. While you understandably want to maximize the benefits of technology in the workplace, encourage your team to turn off their devices at reasonable hours and on their days off. Work tasks can usually wait until normal business hours.

4. Invest in Efficiency-Based Technology

Workers may easily feel overwhelmed by their to-do list when each task is a struggle to complete. Numerous technological innovations are available that can bolster efficiency and help your team members to be more effective in their positions. These innovations are related to communication, project management, collaboration and more. Talk to your team about aspects of their positions that they struggle with. Then, explore available technology that may improve their work lives dramatically. Because technology continues to be improved, walk through this important step periodically for ongoing benefits.

5. Incorporate Relevant Perks and Benefits

Adding strategic perks and benefits may also improve your workplace in substantial ways. There is a cost associated with some of these perks, but you may discover that the expense is recouped in meaningful ways. For example, you can bring in a massage therapist to give chair massages to your team one day each month. You may host a potluck lunch to break up the monotony of the workday. Create an employee-of-the-month system that gives one person a prime parking space each month. This provides your team with recognition for their hard work and contributions. Perks and benefits can each have different impacts on your team, so a smart idea is to create a full list of combined benefits. These may transform your workplace culture with incredible results.

If your team is feeling burnt out, there is a good chance that you are as well. It can be challenging to find time in your busy work schedule to focus on improving the lives of your team, but this is an essential step that requires ample attention. After all, everything from productivity to turnover, customer satisfaction and more are at stake. Consider taking small, steady steps toward improving your work environment in these and other effective ways. Your employees and your business will benefit from the effort.

Joe Peters is a Baltimore-based freelance writer and an ultimate tech enthusiast. When he is not working his magic as a marketing consultant, this incurable tech junkie enjoys reading about the latest apps and gadgets and binge-watching his favorite TV shows. You can reach him @bmorepeters

Spice It Up! How to Keep Business Meetings Exciting

December 18, 2018 / nancyrubin

Business meetings are necessary for a variety of reasons,but employees will not appreciate them or remember anything that was discussed if they are not being engaged. Engaging your employees is one way you can give and receive feedback on previous and current trends, as well as events of the business. There is more than one way to engage your employees during a business meeting.

Start with an Ice Breaker

Whether you host a meeting in the morning, afternoon or evening, it’s good to begin the meeting with an icebreaker. Everyone can tell an interesting fact about themselves, what they did over the weekend or talk about a few of their favorite hobbies. You can take turns playing catch-ball by going around the room and letting everyone tell something about themselves.An engaging activity helps keeps employees awake, as well as help them maintain focus and remember many of the topics discussed in the meeting.

Try a Different Location

Instead of staying in a building, get some fresh air and leave the four walls behind. Nothing wakes you up like a breath of fresh air.Try hosting a meeting in a park or make reservations somewhere nice, such as a cafe. New surroundings make people alert because they are busy observing, but still paying attention. New surroundings can also be great for relaxing and unwinding. Employees who are constantly on the edge will benefit from a different surrounding where they can relax.

Put Technology to Work

Have you thought about hosting a conference call to host the meeting? Employees are more likely to attend because they can choose the place where they are the most comfortable, such as their home,library, bookstore or any other place. When employees are given a little freedom, they are more responsive and more engaged in the meeting.

Bring Refreshments or Have it Catered

Refreshments are good for business meetings because they give everyone an extra incentive to attend. Regardless of what time you decide to start the meeting, refreshments give people a boost of energy that helps them make it through the last stretch of the day or get off to a great start in the morning. Refreshments could be something simple like light snacks, not a full meal. Bagels, chips, water, juice, coffee, fruit, and similar items make great light snacks that can help employees be more attentive in the meeting.

If you’re having a bigger meeting or just want to treat your hardworking employees to something special, having a full meal catered is a great way to reward them for their effort. Look into local restaurants and services, like El Molinito Restaurant & Catering or another in your area, for the best food and selections.

Employees and many business owners alike are not fond of meetings and dread them because of how boring they can be. These tips can help you spice up your meeting and make it interesting, so the next time, employees are more inclined to attend. Meetings don’t have to be the downfall of your day.

Dixie Somers is a freelance writer and blogger for business, home, and family niches. Dixie lives in Phoenix, Arizona, and is the proud mother of three beautiful girls and wife to a wonderful husband.

Simple Tips on How to Better Organize Your Office

December 17, 2018 / nancyrubin

Our office environment has a profound impact on how we work. In a well-organized space, there is a place for everything and everything is in its place. You are able to tackle your obligations with minimum stress and setbacks, making strides toward set goals.

To make it happen, embrace a zero-tolerance policy to everything that disrupts the workflow and impedes your performance. In other words, you have to find a way to banish all the mess, distractions, and clutter. Here are some actionable tips you can implement fuss-free, without going out of your way.

Plan ahead of time

It always takes a bit of planning, commitment and perseverance to get things under control. The scope of work might seem intimidating at first, but remember that it pays dividends in the long run. What is more, you can break it down into manageable bits by working out a solid plan. After all, office organization is not a one and done activity. You need to commit to doing it every day. In that case, you foster a change with 5-10 minutes of daily bursts.

Distinguish between different work zones

Recognize that the office contains different zones that accommodate various activities. The main distinction is between the computer (desktop) and non-computer work areas. So, take your time to envision a more productive office through the lenses of this divide and conquer principle. At this point, it also helps to do some rearranging. Namely, try to figure out a more optimal furniture layout. That way, you can gain more space without actually throwing anything out.

Assess storage needs

Another key to success is ample storage space, which is paramount to your organization efforts. So, do a thorough inventory and assess how much space you need. Every little bit of storage counts, regardless of how small or big it is. That being said, in order to make a real difference, you do want to opt for heavy-duty commercial storage solutions. Do your homework and find products that meet specific industry requirements and environmentally-friendly standards.

Accommodate your work habits

Bear in mind that your choices depend on your work style and the type of tasks you need to perform. For example, in case you like moving around a lot, you can ponder off-the-desk management tools. Here, you should strive to maximize the vertical dimension and go for wall-mounted solutions such as floating shelves and double-decker files. On the other hand, a desk drawer is an excellent place for stuff that should be both out of sight and fairly accessible.

May the purge begin

The next thing to do is to take a good look around the office and weed out clutter. Yes, it is time for a great purge. Separate important documents and stuff you need on a regular basis from items that only get in your way. Note that you can designate a catch-it space, where you put incoming junk. This is a nice tactic to keep it out of your pristine workstation, where everything must be visible and reachable so that you do not waste time looking for things.

Restore order to your desktop

Speaking of which, you want to take extra time and focus on your desktop surface. Here, you can employ various tools like mason jars, sorters, trays and organizers to keep the swarm of small items and knickknacks at bay. To reduce the amount of paper you deal with every day,adopt the practice of office digitization. Discard all documents that do not need not be filed or digitized, as well as those annoying duplicates.

Conclusion

If you really mean business,you cannot let the chips fall where they may. Evaluate how you work and master the art of de-cluttering your workspace. Know what to get rid of, what to store away, and what to keep within arm’s reach. Blend personal productivity systems with general office organization methods.

This is a basic formula for putting together an impeccable zone of productivity that supports your work style and habits. Applying it to your surroundings, you will be able to get more things done every day and steer clear of productivity pitfalls.

Diana Smith is a full time mom of two beautiful girls interested in latest business news and new social media trends. In her free time she enjoys exercising and preparing healthy meals for her family.

Why You Should Invest in Business Technology

November 19, 2018 / nancyrubin

With technological innovations influencing every single part of our lives, there is little doubt left whether it should take its rightful place in the business sphere. Yet, some businesses are still reluctant to invest a considerable portion of their income in technology, and might need a bit of a push. So in order to help you understand why this is not a choice but rather a necessity, here are some essential reasons why you should invest in business technology.

Improved productivity

There is no argument that all businesses are striving towards an improved productivity. And in today’s business world most of it comes from technology. It is no wonder that 81% of business executives in Europe believe AI will impact the overall business functioning in the next four years. And this involves all aspects of business, from manufacturing and distribution to customer support and data entry. According to Forbes, manufacturers will invest $267 billion in IoT by 2020 to improve their product development and manufacturing efforts. This types of automation enabled by the technology will allow for employees to be less burdened by the everyday routine tasks, thus freeing their time and allowing them to focus on resolving more complex issues.

Higher levels of communication quality

The days of fax machines are long gone. Now you can send data and establish communication with just a click of a button on your smartphone. Of course, having a well connected office space is essential for maintaining a higher level of intra-company communication. This is why a lot of businesses turn to trusted providers like Orange for getting company phone networks along with the actual phones.This is just one of the ways to increase and speed up the communication within the company. It is also imperative to acknowledge the value of smartphones, and the effect they have on the speed and quality of communication when it comes to businesses. So it is important to consider investing in both if you want to have clear, undisturbed lines of communication not just with the respected customers but also with your employees.

Better sources of information

Investing in technology can lead to better sources of information when it comes to your customers. This in return leads to improved services and products and increased customer satisfaction which is clearly translated into a higher ROI. For example, big data analytics and real-time data tracking are helping management make informed business decisions. This means that you will be able to provide your customers with products and services tailored to their individual needs, and technology is there to tell you what those needs are. And not only that, it is also important to consider that technology allows companies an unhindered means of communicating with their customers, thus enabling real-time reaction monitoring, which in return can speed up the process of adjusting a certain product or service to the needs of the customers, resulting in a far better response and customer satisfaction.

Better security options

Some might say that the use of technology such as cloud computing and IoT exposes your business to additional treats. But at the same time with the right security plan it can be argued that theses things actually keep your business safe. With cybersecurity being the number one priority, investing in technology related to this aspect of doing business is of absolute priority. This is one aspect that you can’t overlook or put on the back burner, recent statistics have suggested that the average cost of a data breach at a larger firm is £20,000, but the damage is actually much bigger if you take into consideration the effect a breach can have on customer trust. Now with hackers getting more and more sophisticated, it is important that a company keeps investing in this type of security so as to be able to guarantee the safety of both its data and the data of their customers.

Now, these are just some of the reasons investing in technology is essential for any modern businesses. Apart from increased productivity and communication, the information gathering and data safety present an imperative for any business owner who strives to succeed in this technologically driven business landscape.

Guest Author, Raul Harman, s a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing. While he’s not enjoying travel, football and great food, you can find him on Technivorz.com.

5 Actionable Tips for Scaling Your Small Business

October 30, 2018January 4, 2019 / nancyrubin

Do you know how to scale your business? Starting your business took a lot of hard work. Now that you’re ready for expansion, you will likely face an entirely new set of challenges.

Already, as part of your routine, you must serve customers, supervise your staff, keep the books and fill other administrative roles. With so much to do, scaling your business might seem impossible. Where do you start? How do you find the time?

Use the following actionable tips for scaling your small business to do the job without becoming overwhelmed or busting your budget.

Embrace Success

Already, you’ve overcome the odds by building a successful small business. You know what failure looks like and you probably don’t like it. So, as you scale your business, think big and approach everything you do with a “success” mentality.

You can probably find thousands of fantastic ideas that can help you scale. Prepare yourself right now to say “no” to most of them. You have limited amounts of time and money, so stay focused on the things that matter the most.

Always keep the big picture in mind. Make every decision with an eye for the future. If you don’t, you could incur unnecessary expenses. For example, if you skimp on your data network or software applications, you may have to replace them if they can’t grow with you.

So, when you invest in systems, make sure they can scale with your business. Take a similar approach while assembling your team.

Get Help

Find someone who can serve as your mentor and advisor. Such a person could be anyone with experience either in your industry or your type of business. An investor, business owner, or someone with similar experience can fill this role.

In addition to getting advice from peers, you should learn to depend on your team. Rather than trying to do everything yourself, try delegating responsibilities. By letting other people share the load, you can have more time to plan and execute your growth strategy.

Of course, as your business grows, you will need to expand your team. Avoid the temptation to take shortcuts with your team. You need well-qualified people who can deliver a high level of performance. To do this, you’ll need to offer competitive wages, perks, educational opportunities, and other benefits.

Use Technology

As you scale, look for ways to work smarter rather than harder. Here, technology can play a vital role. For instance, you can use a cloud-based collaboration app to unify remote workers with your traditional employees.

When done right, your entire team can work together on documents, share files, and hold group brainstorming sessions. Tools that support instant messaging, live chat, video conferencing, and virtual whiteboards can also help your staff become more productive.

Automation offers you additional ways to scale your business. Thanks to technology, you can eliminate redundant data entry and automate many routine tasks. In the end, you can substantially improve productivity while eliminating opportunities for making errors.

Other opportunities for improving your business’ performance include analytics tools. These can collect and analyze multiple data points from your organization and provide insights into its performance.

Get Online

Your website and social networks are assets that you shouldn’t ignore. Spend time assessing their current state and then develop a plan for moving forward. Remember that a fresh and active online presence can grow your sales.

Now is a fantastic time to refresh your market research. First, identify the type of customers that need what you offer. Next, learn about the problems and challenges they face. You should also learn about their desires and aspirations.

Based on your research, create a persona that represents your ideal customer. As you create content, keep this person in mind. Create value by addressing the real-world issues that your persona faces.

Most of all, be consistent. On social media, share your brand’s personality. Socialize with your followers and share content. Do more than pitch sales. Become part of the community.

Encourage Feedback

In your quest for growth, never forget about your current customers. For starters, you can dramatically reduce your selling costs by closing repeat sales. In other words, by expanding your base, you can boost your profitability.

Your customers can also provide you with feedback that can support your ongoing success. They can provide you with answers to important questions:

● What new products and features should you sell?
● How can you create a better customer experience?
● What factors limit their frequency and volume of sales?
● How can you deliver more value to the marketplace?

Consider sending customers a survey after every sale. This gives them a chance to express their level of satisfaction and share their opinions. To encourage participation, keep your surveys short and simple. Additionally, offer an incentive such as a discount on a future purchase.

In conclusion, rest assured that you can successfully scale your business. However, to avoid the mistakes that have doomed other business, you should apply the above tips. Start by thinking big. your winning attitude will help you overcome failures and mistakes.

As you make progress, avoid distractions, get the help you need, leverage technology, and build your online presence. In the end, scaling your business requires a lot of work and some risk. What do you think about this topic? Share your comments or experiences that may help small business owners rise to the next level.