Agribusiness is growing in popularity as an entrepreneurial venture. If you love the outdoors and have some land to work with, you can earn money in a variety of ways by putting your property to commercial use. Here are some ideas to consider.
Identify Your Business and Target Your Market Niche
When planning your market strategy, be sure to identify your type of business so casual exposures to your business name, logo, or signs will let people know what you do. The more specific you can be with the public, the likelier they are to stop in for that needed service.
Make it easy for customers to quickly identify who you are and what you do by targeting them in community newspapers, local school and business newsletters, and other advertising media. Look for other area websites that cater to your prospective customers and buy post ads with their permission.
Keep Your Equipment in Good Repair
Customers can tell when you don’t take good care of your business. It shows in the business property and in the quality of your products. Therefore, you should make an effort to take good care of your property and equipment.
It’s a good idea to keep some tools and parts on hand so that you can minimize downtime for your equipment. For example, if your tractor is an important part of your operation, keep some common tractor parts in reserve so that you can fix it if it breaks down. More intense repairs may require outside help, however.
Accent the Property
With signage and effective marketing, you can make your agribusiness a must-visit site for the product or services you offer. For example, don’t just offer a corner lot of evergreen trees during the holidays unless it is a side niche. Put up eye-catching signs, include holiday decorations at the tree area, and play background holiday music. If you offer riding lessons, decorate the barn or arena with at least a few iconic items, like a cowboy hat or boots, a lasso hanging on the fence, or colorful saddle blankets on display. Remind customers why they are there so they appreciate your professional approach to the business.
Provide a Pleasant Experience
Make sure every customer visit is positive. The aforementioned background music should be customer-oriented. Customers might appreciate free or inexpensive coffee or cider. Bright colors and cheery employees help to bring back repeat business and may lead to customer referrals.
Agribusiness may be more casual than a downtown company, but it has just as much potential to build a solid community presence. Use tips like these to attract customers and keep them coming back.
Anita is a freelance writer from Denver, CO. She studied at Colorado State University, and now writes articles about about health, business, family and finance. A mother of two, she enjoys traveling with her family whenever she isn’t writing.