Over the past couple of years, the marketing industry has witnessed tremendous changes. New trends and innovations sparked by technology keep evolving how marketers present their offers to customers. As businesses continue to recover from the global disruptions of 2020, most marketing teams need to consider emerging trends and how they affect the digital marketing landscape.
Taking this into consideration will help build better strategies, estimate budgets, and anticipate consumer behaviors. If anything, marketing has now become more crucial than ever. Using the right marketing strategy will not only help companies to survive in the coming months but thrive. That’s because consumer behavior’s changing tides also present some unique opportunities for businesses capable of leveraging new technologies and innovations.
Bearing this in mind, here are some of the digital marketing strategies and trends you should monitor in the days ahead.
Businesses looking to stand out from the competition in the coming months of 2021 need to personalize their marketing. This means your products, packaging, emails, and content need to be user-specific. Generic marketing messages no longer convert consumers, and data shows that about 63% of consumers get irritated by generic advertising. Hence, more consumers favor companies that present personalized experiences since they find this interaction more appealing. And one of the best ways of personalizing outreach campaigns is through blogger outreach services tools designed specifically for this purpose.
Some great examples of companies leveraging personalization are Amazon and Netflix. These two companies offer tailored movie titles and product recommendations that match the preferences of their customers. Some other great examples of companies making excellent use of personalization include Cadbury, Easyjet, and Starbucks.
2. Artificial Intelligence
Many people found out about the ascendancy of artificial intelligence (AI) in 2020. Though AI is still in its early days, it’s apparent that it will play an integral role in global business shortly. At present, it has swallowed up several simple jobs. For instance, Uber and Microsoft use robots from Knightscope K5 as patrols in their parking lots. They use them to prevent and monitor crime.
At present, the Knightscope robots can collect relevant data, alert owners of suspicious activities, and read license plates. They are for rent at a lower cost than a human security officer at the price of $7 per hour. In a prediction published by Gartner a few years ago, analysts anticipated that by 2020, AI would penetrate significant aspects of software services and products. The Harvard Business Review also seconded this prediction in 2019.
One attractive and practical application of AI in marketing is Chatbots. The Chatbot has become integral to customer experience and interaction for several online businesses. This technology enables real-time and instant messaging between companies and consumers. Whether day or night, the AI-powered chatbot responds to messages and assists site visitors or shoppers via instant messaging.
According to a survey on artificial intelligence, chatbots were supposed to perform 85% of customer service by 2020. The around-the-clock customer service that chatbots offer can substantially reduce employee costs and improve user experience. Currently, some consumers even favor chatbots over human customer support since they are more responsive 24/7. Apart from this, they also provide prompt answers and accurately recollect user purchase history.
4. Video Marketing
Let’s face it; video is going nowhere. It has become one of the most vital marketing trends today. And it is also integral to almost all digital marketing strategies online. Chances are this isn’t about to change for the possibly the next 6 – 12 years. The following stats from IMPACT show how important video marketing remains in 2021:
- 52% of customer admit that marketing videos increase their confidence in purchase decisions
- 65% of consumers visit the site of the marketer, and 39% called after watching a video
- 70% of customers admitted that they’d shared a company’s video
- 72% of brands noticed some increase in conversion rate due to video
Video is now the number one way customers prefer to research new products.
5. Conversational Marketing
If anything, the shift in consumer behavior also resulted in customers expecting and preferring more conversational marketing. Chatbots have proven effective in this aspect too. To meet these new expectations, brands need to adopt more responsive tones that address specific needs and customer pain-points.
Generally, this type of marketing encourages a person-to-person, real-time interaction between customers and marketers. Unlike traditional marketing methods, you can find this marketing type in different channels that enables brands to meet customers on favorable terms. Some of these terms include their devices, preferred platforms, and time schedules.
Perhaps the most significant upheaval in the global marketing industry occurred in 2020. However, the new challenges also bring equally significant opportunities to propel the right businesses toward considerable growth. The only problem lies in developing the perfect marketing strategy capable of leveraging all available tools. Marketers will have to achieve more and meet conversion targets with smaller budgets. The only way forward is through the use of innovation. Luckily, the five digital marketing strategies and trends mentioned above can shape the marketing landscape in 2021. And