Holiday Marketing During A Recession
Similar to the rest of 2020, the holiday shopping season is going to be unpredictable. Usually, the holiday season is a time of joy and prosperity, but this year, much...
Moving More of Your Business Online? How to Ensure a Smooth and Secure Transition
These days, it seems like a lot more business activity is happening in the realm of cyberspace than in the actual physical world. This trend has been increasing thanks to...
Social Media Marketing and The Coronavirus Outbreak
The coronavirus pandemic has dealt a near crippling blow to businesses and companies across the globe. No firm has been exempted from its effects. Many businesses have also closed down...
Pandemic Marketing: How to Communicate Directly with Your Customers Online
In this age of online storefronts and digital services, it can be easy to forget how important direct hu man interaction is to business success. Among the many changes in...
10 Steps to Maintain Your Brand’s Employer Reputation through COVID-19
Now that we’re learning to live with COVID-19, most companies are realizing the importance of employer branding and attracting, retaining and hiring the right kind of talent. As Lori Sylvia,...
Digital Marketing Strategies for E-commerce Website after COVID-19
COVID-19 has had a great impact on e-commerce. It is easy to assume that the industry is doing well given that regulatory bodies around the world have been championing social...
How to Create Quality Marketing Content For Your Business
Are you getting the right number of likes, clicks, and shares for your content? If the answer is no, it's time to take action. Your best bet is to focus...
6 Marketing Tips for Opening Your New Franchise Business
When you are opening a new franchise, marketing needs to be one of your top priorities. Without successful marketing efforts, your franchise will be hard-pressed to survive its first year....
How Can You Afford Marketing Tools That Are Out Of Your Price Range?
The ability to advertise effectively keeps customers paying for goods and services and money coming through the doors. And, while marketing tools are getting better and cheaper, the ones you...
3 Ways To Avoid Worrying Marketing Blunders In 2020
Marketing blunders happen more often than you’d think. Situations don’t always have to conform to the idea of a national scandal or a hazing on Twitter to be defined as...