Smartphones are everywhere and with it the saying, “there’s an app for that.” In fact, in most advanced economies, smartphones are readily used for everything from browsing the web to job searching. It’s not just young people either. Over five billion people worldwide are using them for approximately three hours per day. Here are four important benefits app development can offer businesses.
Customer Engagement
How many of the big-name companies out there have apps nowadays for their reward programs, coupons, sales, and everything else a circular used to do? Think about it. It encourages customers to look up whatever they need quickly and entices them to come to them. Apps are right there. Plus, it’s a great way to hand out member deals efficiently without them being shuffled away to a spam folder.
Brand Awareness
Mobile apps give one more medium to spread a business’s brand. Think of it like advertising on a street sign. Every time a customer flips past the app on their phone, it is one more place where the branding will appear and gives a reminder that the business exists. Plus, it’s far less annoying than a pop-up on a website and thus a more positive interaction.
Outclass the Competition
One thing against small businesses is limited advertising funds. Every penny has to count as far as advertising and staying one step ahead of the competition. Mobile apps tend to be seen as frivolous expenses for a smaller company. This means that the pool is going to have less in it, giving more room to take the reins and cash out on that neglected market. There is also the added benefit of looking like a far more legitimate, stable business to the outside world where all those paying customers are.
Sharing of Resources
Since an app is always in hand, it gives a unique opportunity for sharing information, building trust with customers, and getting that word-of-mouth spreading effect. Customers share with their friends and family, while the business shares useful information, deals, and everything else they need with just a touch of a button.
Businesses always have one thing in common: the need for customers. The development of a mobile app puts another layer of communication between the business and its customers. Thankfully, with websites such as Zudy, mobile apps can be easily developed in order to use some of the amazing benefits they can offer to businesses.
