Business communication is not just about task management and monthly client reports. It also focuses on building relationships, reducing employee errors, and increasing employee productivity.
In this article, we discuss how effective workplace communication benefits your business.
Maintaining Organizational Alignment
Many companies struggle with the lack of organizational alignment. According to Deloitte, only 23% of executives say their businesses are excellent at aligning employees’ goals with corporate purchases.
That is where internal communications departments step in. Their goal is to communicate company core missions, purpose, and visions to every team member. Only that way can your employees align with your company’s values.
Reducing Communication Silos
The workplace silo mentality is a common problem businesses face. There is little or no communication among their departments. That further harms the overall employee performance and compromises customer experiences.
One such example is your sales and marketing teams. When managing separate databases, your employees waste lots of time and energy. That is where shifting to integrated marketing communications helps.
Equip your sales team with cloud tools that facilitate data collection. For example, a CRM system integrates with most marketing and sales tools. It collects data across various platforms and keeps it in a central location. Above all, it creates profiles for each customer, providing insights into their previous touchpoints with your brand.
That way, your sales and marketing teams can use a centralized database to improve customer relationships.
Turning Employees into Brand Ambassadors
To strengthen your employer brand, you first need to turn employees into brand advocates.
That is where transparent workplace communications help. For starters, familiarize employees with your company values, goals, and expectations.
Next, motivate them to spread the word about your company and provide them with straightforward guidelines. Specify the dos and don’ts of your social media policy. That way, your employees will make informed decisions when sharing their professional stories with the public.
You can also use hashtags to foster team mentality. By creating dedicated hashtags for your staff members, you will encourage them to take photos of your team events, conferences, gatherings, and offices.
By letting satisfied workers tell your company’s story, you will put it on the radars of top industry professionals.
Enabling Remote Work
Since the beginning of the Coronavirus pandemic, many businesses have made a shift to remote work. Many companies, including Dropbox, American Express, and HubSpot, have even decided to remain remote.
Given these figures, it is not surprising that 40% of the world’s working population will go mobile by 2022.
Fortunately, employers can use cloud tools to run a remote team.
For example, project management tools facilitate task distribution. Remote employees can track their projects, tasks, and clients without having to scroll down complicated databases.
Cloud data storage tools make company data and files available to team members, irrespective of their location.
Video conferencing tools allow managers to schedule seamless one-on-one meetups or departmental meetings.
Most importantly, IM apps allow employees to communicate in real-time, for free. Slack even lets them create multiple channels to segment conversations.
The tools mentioned above also improve team-building events in remote teams. For example, with video conferencing software, employees can schedule virtual parties and foster stronger relationships.
Improving Employee Engagement and Productivity
Transparent and honest communication increases employee morale. By regularly sharing company updates and news, you can improve employees’ overall productivity. Above all, you will make them feel like valued team members.
When having access to various information sources and team collaboration tools, your employees feel more engaged. For example, use the intranet to share essential company updates and inform staff members about the hottest company events and initiatives.
Minimizing Employee Turnover
When your staff is not left in the dark, they will feel more appreciated and be willing to provide bottom-up feedback.
Above all, they will stay longer with you. The lack of feedback is a common cause of employee turnover.
By scheduling regular one-on-one meetings and creating employee performance reports, you will help employees who are struggling. Your honest feedback can help them understand their strengths and weaknesses and improve their performance in the future.
According to research studies, companies with organizational transparency are 50% more likely to reduce employee turnover.
Over to You
By providing your team with internal communication tools and policies, you increase their productivity, engagement, and satisfaction. Above all, you will reduce workplace silos and maximize team collaboration.
Sure, there is no one-size-fits-all business communication strategy. Experiment with different tools and tactics to find the ones that resonate with your team.
Eve Anderson is a marketing specialist turned blogger. Interested in sports and exciting travel destinations. Love to share content that can inform people.