Choosing gifts for your friends and loved ones is easy; you probably already know their preferences — what they might like or dislike to receive on special occasions. However, the same is not the case for the corporate world.
On the one hand, companies might not know every employee’s personal preferences. Employers and employees seldom share relationships where they discuss their interests, likes, and dislikes.
On the other hand, they probably aren’t even aware of the benefits of corporate gifting.
Did you know that nearly 80% of companies believe that corporate gifts help strengthen relationships with clients and employees?
The best corporate gifts are those which allow employees and clients to deliver their full potential to your company while simultaneously making way for adequate visibility for your brand.
In this article, we will be discussing 6 ways in which corporate gifting can help your organization.
6 Benefits of Corporate Gifting For Organizations
Corporate gifts are essentially mementos or tokens of appreciation given to employees and clients. There are different occasions during which companies rely on corporate gifts to keep employees engaged and reward them for achievements/performance. Some of these include target completion, promotions, work anniversaries or birthdays, service awards, etc.
While corporate gifts usually carry the subtle elements of appreciation, the main motive is to keep the business family connected and happy.
Here’s taking a look at the benefits of corporate gifting:
1. They serve as a healthy dose of motivation for employees
When you are at work, stress and anxiety are extremely frequent. Employees feel pressured to complete their tasks on schedule. Many even go above and beyond in their commitment to delivering their best to the company. All of this becomes a cause for stress.
When a company requires productive work from its workers, motivation is critical. It is necessary for employees to feel encouraged to perform their tasks efficiently. Not being able to do so affects their professional and personal lives, and results in increased costs for the company. You might even lose vital business. What’s more, employees might face burnout, forcing them to quit.
Therefore, you can rely on corporate gifting as one of the most creative and effective ways to thank and inspire your employees. From laptop/travel bags or daily essentials to gift cards/certificates, you can take your pick and gift your employees something they use and cherish.
When employees are motivated, not only do they work smarter and better, they also enjoy doing so. Hence, a happy, motivated employee is crucial for long-term success.
2. It aids in increasing employee satisfaction levels
Employee job satisfaction is paramount because they need to know that their efforts are accounted for when they give their best to your organization. Acknowledging them with corporate presents on joining your organization, achieving milestones or receiving promotions is a fantastic tactic to boost employee satisfaction. Satisfied employees yield positive results and are likely to stay with you longer.
3. Corporate gifts increase loyalty and team bonding
Corporate gifting is an excellent way to appreciate your employees. Appreciated employees are less likely to face burnout. This means that they will be more loyal to the organization rather than searching for better opportunities where their efforts will be valued.
Appreciating your employees with corporate gifts makes them feel happy and acknowledged. This is important as employee satisfaction is crucial to business success.
Corporate gifting is also a great idea to increase team bonding between managers and their employees within the company. A team with good bonding works together keeping the company’s success in mind.
4. Corporate gifting is a creative marketing technique to promote your brand
Corporate gifting is also a highly effective marketing technique. Perfect examples of corporate gifts can be bags, apparel, accessories, household items, among other things. These gifts can be personalized so that the company’s logo and brand name are carved onto them.
Now, if you have an employee who you gifted a branded traveling bag and they commute, you will be ensuring that your company attracts visibility even with a low-cost, brilliant marketing strategy.
Bags are also a great gift for gifting clients or customers. They are likely to positively impact your future endeavors by opening up avenues of new opportunities for your organization.
Other excellent gift choices include gourmet gift baskets containing healthy snacks and cookies or water bottles with your company logo on it. Even household items like thermo flask, electric kettle, or a kitchen set are great gifts to give your customers and clients.
5. It is a thoughtful way to show gratitude to your employees
Expressing gratitude by saying ‘thank you’ is a nice gesture, and it must be used often for creating strong bonds. Why? Strengthening bonds with employees and colleagues goes a long way in showing them they are valued.
But sometimes, just a thank you might fall short.
In such cases, corporate gifting helps convey that you appreciate their hard work and dedication. It also shows that you respect the tenure of service your employees have dedicated to the company. You can opt for corporate gifts like expensive gadgets or home appliances to express your gratitude towards your team.
6. Corporate gifts help strengthen relationships with remote employees
Remote employees may often feel the disconnect between themselves and the organization as they cannot be there in person to work with their colleagues. Corporate gifting helps remote employees feel connected and helps them to remember that they are valued as a member of their team.
Everyday items like sippers, mugs, or wellness packages that include tea, coffee, or healthy snacks, etc., are good gifting ideas for your remote employees
Win your employees with corporate gifts
Corporate gifting provides a plethora of benefits to your employees, vendors, and organization as a whole. Receivers get something useful while the organization secures their trust and loyalty, and benefits from the brand visibility it needs. This is a win-win situation for all. Hence, corporate gifting during different occasions of the year is an opportunity you do not want to miss.
Author Bio: Srikanth Acharya is the founder and CEO of OffiNeeds, a corporate gifting and employee engagement solutions company based out of India. He with his team helps corporate clients have their own custom company store with customized corporate gifts for the past several years. You can connect with him on his LinkedIn
