The economy took a major hit recently, and it affected the real estate business just as much as anyone else. Luckily, the market is back on the rise, especially for sellers. However, every realtor is fighting to get the upcoming listings, and they need the business more than ever. Use these tips to set yourself apart from the competition and give your struggling real estate company a boost.
Ultimately, it’s best to invest in your real estate business and yourself by hiring a real estate broker marketing service to handle advertising strategies while you handle the actual business.
Professionals know what new marketing tactics work and how to best utilize them. Paying the professionals can pay off in the long run, since you won’t need to make expensive mistakes learning real estate marketing yourself.
This might not be an option for many independent real estate agents due to the investment. If this is the case for you, continue on to the next suggestion.
Sales, especially real estate sales, is all about relationships. What better way to stay connected to clients than social media?
As a realtor, maintain active and appealing social media accounts to establish a connection with potential buyers (and show them new listings on occasion).
Showing pictures of houses and promoting should make up about 25—50% of your social media content, but no one only wants to see ads. Remember to add a personal element to prevent yourself from losing followers you don’t only want to see real estate content.
Pro Tip: Everyone loves pet pictures, family pictures, and funny (yet appropriate) memes.
Disguise sales by inviting hot leads for a casual “non-work” event at your personal home. This will help you establish relationships with potential clients and meet their friends. Plus, a party is a great environment to show off an especially hot listing.
You don’t need to make it all about sales, either. Make genuine memories and have fun with potential clients. You can have fun and maybe get their business down the road. It’s a win-win, and that’s why most people enter the business to begin with.
If you don’t tell people that you work in real estate and want to sell them a house or sell their house, how will they ever know? You need to tell people you meet what you do and have business cards ready whenever the occasion presents itself.
Always dress and act the part, too. When you constantly look professional and talk business, even at social gatherings, people will understand your priorities.
Just be sure not to scare people away with overly aggressive sales tactics or off-putting mannerisms. It’s all about appealing to people and being approachable when the time comes.
Anita is a freelance writer from Denver, CO. She studied at Colorado State University, and now writes articles about about health, business, family and finance. A mother of two, she enjoys traveling with her family whenever she isn’t writing.